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@fenkellpayroll Reveals Details of New Album in Interview With Fake Shore Drive

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Payroll Giovanni is on top of the world right now. A new deal with Def Jam Records preceeded the release of Big Bossin Vol. 2, perhaps his biggest project to date. With newfound success comes wonder and interest from new fans, of which he has many. The great staff over at Fake Shore Drive sat down with Payroll for a thorough, well-put together interview about a number of pressing topics, ultimately adding to our collective understanding of his character, mythos, and the way that he moves.  Here are some of the most important bits from the conversation.

 

On his new deal with Def Jam Records and the creation of’ ‘Big Bossin Vol. 1’

Really, it was my guy Steve-O [Steve Carless]. He was with us when we had the deal with Jeezy, and he just always saw something in me and liked what me and Cardo was doing. And when we put out Big Bossin Vol. 1, I ain’t gonna lie, I wasn’t even expecting to get that kind of feedback like it did. It was a new sound for me, it was really just messing around experimenting, and it ended up having this cult following. To the point were people are writing me like “We want Big Bossin Vol. 2!

What exactly is Big. Bossin Vol. 2

Big Bossin 1 was like the middle stage of hustling. You know, like you getting a couple dollars. Now Big Bossin Vol. 2 is like that next level and what comes with it — the bad and the good. The consequences behind your choices and everything not being as glamorous. I’m really touching on that.

Payroll’s definition of a boss

Being iced up or popping bottles in the club, that has nothing to do with being a boss. It’s really just putting people in position so they can be a boss. You feeding families that you never even met. Taking care of someone that’s taking care of someone is a boss to me.

On Detroit music sounding the same

I mean, Detroit has its own unique sound. You know how you can hear something from Cali and be like “that sounds like some Cali shit” or hear something from Atlanta and be like “thats some Atlanta shit.” Detroit has its own sound.

The impact of Roc’s death on him

That shit came from left field and it’s just a dark time right now. Big Bossin 2 was recored way before this happened, so I didn’t get to touch on it on this album. But he’s actually on the album. But on the new music coming I’ve touched on it a lot.

Check out the full interview here.

4Men By Women

Bronx Celebrity Wardrobe Stylist, Denise Styless, Talks Hiphop Fashion and Fatman Scoop

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Denise Styless, New York upcoming celebrity wardrobe stylist is making moves and breaking barriers in the fashion industry. Commencing her budding fashion & entertainment career in 2019 Denise is already making a name for herself as a fashion staple. Growing in her career she has styled NYCs elite from Fatman Scoop, actor and child prodigy River Mason Eromosele, and Rizr Footwear. Denise styling technique is a merge of lifestyle meets couture. As well, she is a model liaison merging models with events, runway shows, photo-shoots and casting calls nationally. In addition to gaining online support from fashion house FUBU.  Rising in fame she has been featured on various top tier outlets: Medium24hiphopVocal, One West Magazine, and Grind Magazine.  Here’s my interview with  celebrity wardrobe stylist, Denise Stylesss.


 How did you land such prominent hip-hop clients? I landed my clients by building my relationships with people. As well, through networking within the entertainment industry. When you’re transparent with your intentions, opportunities present themselves. 

What made you get into fashion? I got into fashion through my grandmother. She had a sewing machine and would create my Halloween costumes when I was a child. Her creative influence inspired me immensely. Once I unearthed my vast zeal for fashion I realized her influence carried me through my adulthood. 

celebrity wardrobe stylist Denise Styless and FatMan Scoop on set together

How was it working with the legend FatMan Scoop? Working with Fatman Scoop was an amazing experience. Fatman scoop is an icon that I watched in my youth. It made me reflect on my childhood. It was a full circle moment for me to dress someone that created roots within the hip-hop community.

What is the best advice you can give to someone aspiring to dress as a hip hop artist? The best advice I can give an aspiring celebrity wardrobe stylist is  to be normal and organically yourself. You want to treat your clients with love; similar to family. You want to enhance their style while capturing the essence of fashion.

What is the key to your success? The key to my success is God. My faith in God continues to keep me motivated and devoted to my craft.


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Editorials

Co-Founder of Haute Agency, Chealse Sophia, Aims To Build An Empire Within The Talent And Model Industry

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Toronto’s Very Own Chealse Sophia is the beauty-preneur creative behind your favorite brand. She has shattered the glass ceiling and revolutionized what it means to be a woman in a patriarchal entertainment industry.

It’s 2022, and this generation is moving different –the masculinity complex stigma is being challenged by empowered, devoted and self-driven women that are pushing the needle, trailblazing for the upcoming generations, and leading the charge for the hard-working women that hold contrary opinion, a voice of change that suits the world we live in today, and that value independence, and gender impartiality.

From Toronto, Ontario Canada – a woman currently grinding through her teeth to champion women’s resurgence in the corporate world, more so – the creative executive world –that is generally considered by a majority to be just music, film, sports & entertainment – and very much predominantly male and chauvinist in the boardrooms – is Chealse Sophia Howell, a 31-year old modeling executive that is building an Empire, a creative and healthy space for women to feel empowered, and equity to men alike.

Chealse is the founder & CEO of eponymous skincare product company SOPHIA, and the founder of talent agency Haute Agency, both of which have been making leaps in the creative industry. 

For Haute Agency, the company began in 2014 after a heaven-sent intuition sparked in Chealse’s mind that she could offer more to the more business, management, creative and branding side of the modeling industry. The company she founded at 23 years old has worked with multinational corporations such as Cover Girl, Amazon, OVO, New Balance, Pandora, Hello Canada, New Era, but not limited to. 

About six months ago, having been a model and in front of the camera before, Chealse would know a thing or two about what self-care & image essentially encompasses. The SOPHIA brand she says is about venturing into the cosmetics world, and later fashion. 

SOPHIA is a dream come true itself and it was only launched less than six months ago. In these 6 months we have gone viral multiple times on TikTok, sold out twice on our website and sold out on Amazon in the first 30 days of being listed, and have had a tone of organic support from big influencers” she chimes in vehemently.

Currently, Haute Agency is a 360 talent agency that was unearthed from her sheer determination to apply herself in vast areas of the modeling industry other than the actual performance aspect of it.

Haute Agency originally launched in 2014 as a model and talent agency, but I saw how social media was taking over this industry, so I quickly transitioned Haute into a full brand development agency where companies come to us to turn their brand into an empire” she explains.

Check out some of the work that Haute Agency has been a part of below:Hedley (models and video production) – “Crazy For You“Tory Lanez (models) “Traphouse“Trina (models) “F*ck Love,” ft. Tory LanezFelix Carter & Lights (models and video production) “Love Me

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Artist To Watch

Gusto sets the tone with his new track “Frozen Heart” featuring ZayZayy

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While most of the population was muddled over the pandemic lockdown, this young artist saw a golden opportunity to capitalize on his free time and pursue his passion for music. In the past two years, Gusto did an incredible job tapping into the global audience through his art. Now, he has established a stable fanbase that can’t seem to get enough of his unique flow. 

On January 28th, Gusto released his latest track, “Frozen Heart,” ft. ZayZayy. This artist went the extra mile to top the success of his last single, “Pray for Me.” The new track by Gusto focuses primarily on the impact of life experiences on a person. He mentions that betrayals from close friends, loss of love, and loved ones’ death can leave lasting scars on a person’s heart. 

“Music is therapeutic for me,” mentions Gusto. “Being able to get my thoughts out through music and knowing people can relate to the things I think keeps inspired me to continue. All my life experiences continue to shape my music. As I go through different situations and learn things about life, I put that into my music.”

While developing himself as an artist and sharing his musical journey with the fans, Gusto aims to collaborate with African artists to promote his culture. He believes that a man should stay true to his roots and take life challenges head-on to achieve greatness. For Gusto, music is about connecting with other people and sharing his piece. 

The track “Frozen Heart” is available across all platforms for listeners to enjoy. Gusto is also working on new projects to bring to the fans later this year. To learn more about this blessed artist, visit his Instagram at @godsgiftgus13.

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