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Payroll Giovanni is so fresh and so clean in “Hobby”

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Whenever Payroll Giovanni drops, it should be a holiday. His new video for “Hobby” is a bold look at the juxtaposition between the trap and a life of luxury, keeping it simple while he delivers his smooth brand of rap in ways that only he could do. “Hobby” is one of the hardest songs that you’ll hear today and, to be honest, in quite a while. Payroll Giovanni is ready to take over.

Watch the video for “Hobby” below.

Music Videos

Tyler Loyal Delivers New OTR Freestyle

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Ahead of forthcoming single “2AM (You Know)” and in conjunction with the release of a brand new Gabe P conducted an interview, Beantown’s best kept secret Tyler Loyal delivers his debut On The Radar (@OnTheRadarRadio) freestyle. Riding high off the momentum created from his latest release, “Back In Dat Mode,” which premiered on the NFL Network ‘Sunday Spotlight’ segment, the new clip finds the talented vocalist addressing how he copes with depression, giving Ice Spice her flowers, and his affinity for Nike tech fleeces.

Tyler Loyal is a Boston-born genre-bending artist, songwriter, and producer who holds an air of composure and confidence over every track that he touches. Having a passion for rapping since the age of eight. The Massachusetts native made his debut as a teenager in 2017 with his single “Better Off As Friends”, via SoundCloud, which accumulated 300K+ streams, with barely any promotion. As Tyler continued to develop his craft he would release in the following year his most played song across several platforms, “The Bottom”, which helped solidify his buzz as an artist, especially in his local area.

Consistent work and development continued the following years, and brought more well-received material such as “Enemy” in 2018, before he turned up the heat with several releases in 2019 including “Options,” “Gone For The Summer,” and the Jay Gwuapo featured track “Level Up.” Determined as ever, with more to prove, Tyler linked with rapper Jay Critch for his early 2020 single “Hit Me” leading into his debut project ‘When You Decide’ in 2020 and the follow-up project ‘Nova’ in 2021; which featured the standout cut “PSYCHO.”

Check out Tyler Loyal’s “On The Radar” freestyle below and pre-save “2AM (You Know)” on your DSP of choice via So Rebel/AWAL.

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Adrian Junior feat. JAG & J.Stone Drops “The Feeling”

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Los Angeles-based artist Adrian Junior has just released a new video for his track “The Feeling“, featuring JAG & J.Stone. The song is from his latest album “With Style & Grace“, which showcases Adrian’s inspiring lyrics and head-nodding beats. Adrian Junior has established himself as a rising star in the rap scene with his unique sound and style, as seen in his previous releases such as “Pull up 2 da Function” and “Different“. With “The Feeling”, Adrian Junior continues to impress and solidify his place in the industry. Fans can watch the new video on YouTube and stream the album on all digital streaming platforms. Keep an eye out for more releases from Adrian Junior this year. 

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Kevin Ross Drops “Look My Way”

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Kevin Ross releases a new video for Billboard charting single “Look My Way”! Influenced by The Jackson 5, “Look My Way” blends Kevin Ross’ contemporary charm with classic flair. The visuals further highlight the experience of being infatuated with an unattainable love interest – a universal feeling of pursuing someone who always seems out of reach. Playful, cheeky, and innocent, Kevin Ross taps into the core emotions that define “the chase” associated with young love.

As the video follows Kevin Ross through his neighborhood, he continually encounters the object of his affection but is unable to catch her before she disappears. The most captivating moment occurs when the two finally meet in an elevator, and they simultaneously ask “Would you like to grab coffee sometime?”  This serendipitous moment is followed by Kevin Ross’ triumphant chorus bursting with elegant rhythmics and bold vocals.

Record breaking artist and creator of his own record label, Art Society Music Group (ASMG), Kevin Ross continues to pave the way for other independent artists to follow. With more than 100 million streams across platforms, multiple Billboard charting songs, and a rich musical presence across Film and TV, Ross continues to shape the current landscape of R&B.

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