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GUAPDAD 4000 Teams Up w. COLORSxSTUDIOS and NBA 2K for ‘Black Iverson’

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 Guapdad 4000 unveils new single “Black Iverson ” by teaming up with COLORSxSTUDIOS & NBA 2K for a special collaboration to introduce an exclusive curated soundtrack update and in-game performance.

As part of NBA 2K22’s Season 6 update, the video game’s soundtrack will feature a new playlist of original COLORS recordings, with classic tracks from COLORS’ global artist community including US rap star Smino, Belgian hip-hop artist Krisy, rising London talent ENNY, and many more, including the ‘Falcon x” himself.. The soundtrack takeover can be found within the 2K Beats section of NBA 2K22, as well as the NBA 2K Spotify playlist.

To further celebrate the partnership, 2KTV will premier a brand new episode of A COLORS SHOW within the game featuring the new single “Black Iverson ” from the Oakland native. Broadcasted inside 2K22 within an episode of 2KTV, Guapdad’s latest hit ‘Black Iverson’ will mark the first time a music video has ever premiered within the iconic video game franchise. 

For his performance, the rising rapper brings the heat with his slick new track ‘Black Iverson’, which references basketball legend Allen Iverson. Taken from his forthcoming project ‘Handsome’ and produced by K.FISHA, the track’s fiery trap beat and bass-heavy soundscape sets the scene for the artist’s nonchalant delivery.

COLORSxSTUDIOS and NBA 2K are proud to come together for this special partnership and to create a cross-cultural moment emphasizing the synergies between music, sports, and gaming.

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Music Videos

Ann-Derie Releases “Maximum Capacity”

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Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.

Check it out!

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Music Videos

Chey Delivers Amazing Freestyle On Sway’s Universe

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Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.

Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.

Watch below.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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