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Who is Payroll Giovanni?

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Payroll Giovanni

If you don’t know anything else about Payroll Giovanni, know that he almost never takes a day off. The 29-year-old rapper has dropped two mixtapes and a film within the last year. He’s the leader and face of Doughboyz Cashout, the most popular rap collective out of Detroit that’s been well respected in the community since its inception in 2006. He’s recently worked with producers such as Cardo, one of Wiz Khalifa’s frequent collaborators who is responsible for a number of beats on his Kush and OJ project, and Helluva, a premier producer that’s well-known in Detroit for his unique sound.

Suffice to say, Payroll Giovanni is one of a kind.

Bio:

Payroll Giovanni was born and raised in Detroit, Michigan. He grew up with a hustler’s mentality, accumulating profits through street activities that he prefers not to talk about. He attended Southfield High School where he created the group Doughboyz Cashout with some of his friends and associates. As the leader of the group, he oversaw many of the decisions that they made in the industry. They released their first mixtape We Run The City in 2007 and received rave reviews. People loved the group for their bleak, realistic, and unflinching look at street life.

The group continued to expand, as did Giovanni’s role in it. Over the next five years, the group would drop five projects. They grew in influence and power in the city of Detroit. Although they were first contacted by rapper T.I. who noticed the group’s growing stardom, the collective joined Young Jeezy’s CTE (Corporate Thuggin Entertainment) in 2013. While the group worked on music that was released on the CTE compilation project Boss Ya Life Up Gang, they ultimately wouldn’t stay long because of less than ideal business practices, as Giovanni revealed in a recent interview with HipHopDX. It’s around this time that Giovanni began to put more work into his solo efforts, releasing Get Money Stay Humble that same year. Two years later, he released his critically acclaimed project Stack Season which charted on Billboard without very much promotion. Since then he’s been on a roll; dropping Sosa Dreamz in 2016, and most recently, Payface this year.

Standouts:

One of Payroll Giovanni’s most recent anthems, “This Is How We Move It,” featuring B. Ryan is the song of the summer. It flips Montell Jordan’s “This Is How We Do It” which was one of the biggest songs in hip hop in 1995. While Jordan talks about partying on his record, Giovanni brings the hard-hitting street therapy that he’s known for, told through the sing-songy guise that enables it to be digested easily. It sounds amazing through a great set of car speakers. Easily one of the best tracks of the year due to how easily it fits with Jordan’s pre established record.

Things You May Not Know about Payroll Giovanni

  • He has a six-year-old son named JuJu.
  • He’s a big fan of the Netflix original series Narcos.
  • His group, Doughboyz Cashout, is featured in the Detroit Institute of Arts.
  • His birthday is January 30.
  • He grew up in the Fenkell Avenue/5 Mile neighborhood.
  • He’s a big fan of the movie Scarface (1984) evident in the titles of his last two projects. Sosa Dreamz is in reference to Alejandro Sosa, the fictional drug lord from Scarface who is the chief cocaine supplier for protagonist Tony Montana. Payface is in homage, in the title and cover art, to Tony Montana who was also known as “Scarface.

 

Follow Payroll Giovanni On Social Media

Twitter: @FenkellPayroll
Instagram: @Payroll_Giovanni

Editorials

MiAsia Symone Streetz 94.5 ATL New Prominent Voice

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Make way for the new voice gracing Atlanta’s airwaves on Streetz 94.5 on The fly Guy DC show from 6pm to 10pm, MiAsia Symone! Bringing her own flavor to the show, you can catch her hosting her very own segment called the “94-Second Scoop.” She discusses all things entertainment from news, city updates, and sports updates. Although MiAsia has found her lane in radio, the beginning stages were not easy. When she first started, the expectations were high of her and she had to find her rhythm, she says “all great things take practice and to become great, you have to keep doing it over and over.”

She may be the new voice on Streetz but she is not new to the game. For the past six years, MiAsia has dedicated her life to entertainment and sports. When asked her who her top two favorite teams were she said hands down the Hawks and the Clippers. As far as her biggest inspirations in the hosting world, she explained that Lala Anthony and Terrence J are two of her favorite hosts she looks up to. When it comes to MiAsias work ethic many people will say that she one day will become the next Lala & Terrance J because of her ambition and drive. When everybody is sleeping, she is still at work and one step ahead.

Currently, MiAsia is in the works of partnering with Kalisha Perera, a TV/radio personality, to start an indie platform that will help up-and-coming independent artists get the exposure they need. When she is not on air, she runs her online shoe boutique House Of Heels Atl, which she started during the pandemic. The sky is the limit for MiAsia. Her ultimate goal is to make her dad proud who she lost to cancer in 2019. She is unquestionably emerging in her industry and destined for success. 

Instagram: @miasiasymone

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Ben Thompson is a 19 Year Old Marketing Guru

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Social media has become a big part of our daily lives, especially for Generation Z. Ben Thompson has found a way to make a living off of it.

Thompson started his own management business, managing influencers social media pages, including the likes of producer Rojas On The Beat, entrepreneur Ponce Deleioun, and musician Sean Kingston.

His social clout came from building up meme pages that had hundreds of thousands of followers. The content had a lot of range but he mastered sharing content from a young age.

Thompson explained that he was in a giant networking group on Twitter that shared each other’s content, or “retweet for retweet,” which is when you retweet another page’s post, and they retweet yours, a skill used to gain more traction from a wider variety of audiences, and therefore more followers.

Now at 19, he is able to work to help deliver strong marketing techniques to models, athletes, and other influencers. Without a big homie or help from the music scene, he is killing it.

“I’m on a person’s account for like 15 to 20 minutes a day, and I comment under hashtags related to their niche,” Thompson said. “For example, I do this one guy who has a food truck out in California, a wing truck, and I’ll go under #foods, #spicyhotfoods, or #wings, and I’ll comment on photos all day for him. And that builds his impressions, his analytics up, his profile views up, his likes and comments up. All that.”

Thompson has around 15-25 clients, and makes around $4,500 a month.

Not bad for a 19-year-old kid. Thompson said he hopes to someday make a brand for himself, be more than the person behind the scenes. He would also like to maybe start his own marketing company.

Thompson said he has also begun managing artists, including what he said is a well-known artist from Connecticut, and even helps promote record labels and colleges.

Look out for Ben Thompson to make some more moves in the upcoming year. The pandemic has not slowed him down and he looks to prove his worth in 2021.

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.@uknowflyboi Is Ready

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We spoke to one of Detroit’s hottest rising lyricists about his journey so far and what he has coming up in the pipeline. This is one discussion that you don’t want to miss.

Who is FlyBoi Rich?

FlyBoi Rich is your average “hood” kid telling his stories from what he has seen and been through. I try to keep it 100, I just ain’t got no filter when it comes to what I talk about. I try to bring lyrics and bangers together. From the Eastside of Detroit Glenwood, I came up with a big circle tryna win together. I’m a sports junkie so it’s heavy sports talk in the music. There’s a lot of pain inside that I try to bring that out through the music so when you hear the music you are hearing me.


How did you get into the rap space?

I always played around with it. People around me started telling me I was nice and then I started taking it more serious. I jumped in it looking for whoever was trying to hear me spitting. I remember going around my neighborhood bookbag full of pressed up CDs selling and passing them out. I jumped in head first and aint look back since. I just started learning, getting dedicated, and grinding it out until I see the best results.


What’s your experience like in the Detroit rap scene?
It’s been cool. I’ve been around a few people that showed me some of the local areas early. It changed a lot as far as getting out face to face, it seems like social media platforms raise awareness a lot. Its all for the good, it’s bringing attention to the city I’m with it. Overall though, I’ve had a few good experiences and a few bad experiences from studio to venues but its all apart of the game.

Detroit’s becoming one of the biggest cities in rap, destined to overthrow hubs like Chicago and Atlanta. Why do you think that the city is now getting its shine?
I believe for sure the new talent coming out the city, plus they are going to gravitate to the surrounding areas to see what they can find. I think they always had an ear to us because of people like Em, Sean, and Dilla doing what they did and others. It was just a matter of time, can’t rush the process it’s perfect timing.


Do you think that this shine is overdue? Why or why not? 
Maybe so, because it started slowly picking up tho so can’t really say. The way artists are coming out now though I would say that it’s just the right time a few people either got deals or excelled higher last year than I seen in a while so I think the timing is right.


What was the recording process like for “New Jack City?”
New Jack City was inspired by the movie. I hopped in the studio one day after watching it. It kind of inspired the whole Black Movie Cinema Ep. Went in the studio got some of my “creative inspirations” together and I got to work. Writing process ain’t long for me, I go off whatever that I’m thinking about at the time. I usually try to get real witty with the words and play off them but I finished the track pretty quick think me N another artist Thatboy Hen dropped Adidas that day to. That goes crazy to me (video soon!)


Why do you think fans identify with your music so much? 
I think because it’s something good to the ears first and then the music aint trash it got a bounce so that catch em. It’s real and its something they can relate to. It gives them a vibe and you can understand it. Saying a quote or something that make a fan sit like damn what he say? I live for those moments. I think they identify because most of em seen me come from nothing and they can hear the passion in the music.

How do you think artists like Sada Baby and Tee Grizzley opened the door for Detroit artists?

I think Grizz started it out crazy with that first day out once Vezzo was gone. He got out and jumped out with that joint it hit the whole year. Getting people like Bron to hop on the gram and spit your shit gotta be making noise for real. Sada, on the other hand, showed how we have fun with it. His grind and dropping track after track showed our dedication and grind they fasho got they eyes open getting on bigger platforms performing at festivals they definitely repping for the city.

Who is your favorite rapper from Detroit? Why? Gotta say either Royce or Em prolly because they style is that Golden Era sound with those lyrics. I lean more so towards Royce tho just rock wit how his style is the lyrical part of the game I just latch on to heavy. Plus i can relate to the stories he tells in his music more.

What’s next for Fly Boi Rich? 
Going all out its non stop new Ep coming very soon new videos in the works as we speak. Getting out to more shows, putting out quality merchandise and music all 2019 trying to bring my circle up top like a halo if we blessed we neva stressed. More dedication more building more elevation all I’m looking forward to is touching as mmanypeople with this music as i can.


What’s your 2019 looking like?
So far its looking pretty good a few shows setup soon my own release party more videos and blessings. Hopefully partner up with a big label and get some of these ideas into works but for now it’s a constant grind constant drops be expecting to hear me a lot this year for sure.

Who are you looking forward to collaborating with? Why?
Royce probably because of the lyrical challenge it will bring and Sada because the energy we a bring to a track together. I rock with both they music heavy they on my playlist and it’s been on my head so when that time presents itself I’m waiting for it.

What’s one thing that you want to do for the city once you make it to the next level in the rap game

Bring back some of these old neighborhoods I use to go to or live at before its too late and somebody from out of town capitalize on it. We let too my people come and take our town profits away so I wanna keep some stuff I remember alive and build a few small businesses and try to help a couple of neighborhoods out with something at least a job or a decent spot to hang or be at comfortably.

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