Connect with us

Editorials

Who is Payroll Giovanni?

Published

on

Payroll Giovanni

If you don’t know anything else about Payroll Giovanni, know that he almost never takes a day off. The 29-year-old rapper has dropped two mixtapes and a film within the last year. He’s the leader and face of Doughboyz Cashout, the most popular rap collective out of Detroit that’s been well respected in the community since its inception in 2006. He’s recently worked with producers such as Cardo, one of Wiz Khalifa’s frequent collaborators who is responsible for a number of beats on his Kush and OJ project, and Helluva, a premier producer that’s well-known in Detroit for his unique sound.

Suffice to say, Payroll Giovanni is one of a kind.

Bio:

Payroll Giovanni was born and raised in Detroit, Michigan. He grew up with a hustler’s mentality, accumulating profits through street activities that he prefers not to talk about. He attended Southfield High School where he created the group Doughboyz Cashout with some of his friends and associates. As the leader of the group, he oversaw many of the decisions that they made in the industry. They released their first mixtape We Run The City in 2007 and received rave reviews. People loved the group for their bleak, realistic, and unflinching look at street life.

The group continued to expand, as did Giovanni’s role in it. Over the next five years, the group would drop five projects. They grew in influence and power in the city of Detroit. Although they were first contacted by rapper T.I. who noticed the group’s growing stardom, the collective joined Young Jeezy’s CTE (Corporate Thuggin Entertainment) in 2013. While the group worked on music that was released on the CTE compilation project Boss Ya Life Up Gang, they ultimately wouldn’t stay long because of less than ideal business practices, as Giovanni revealed in a recent interview with HipHopDX. It’s around this time that Giovanni began to put more work into his solo efforts, releasing Get Money Stay Humble that same year. Two years later, he released his critically acclaimed project Stack Season which charted on Billboard without very much promotion. Since then he’s been on a roll; dropping Sosa Dreamz in 2016, and most recently, Payface this year.

Standouts:

One of Payroll Giovanni’s most recent anthems, “This Is How We Move It,” featuring B. Ryan is the song of the summer. It flips Montell Jordan’s “This Is How We Do It” which was one of the biggest songs in hip hop in 1995. While Jordan talks about partying on his record, Giovanni brings the hard-hitting street therapy that he’s known for, told through the sing-songy guise that enables it to be digested easily. It sounds amazing through a great set of car speakers. Easily one of the best tracks of the year due to how easily it fits with Jordan’s pre established record.

Things You May Not Know about Payroll Giovanni

  • He has a six-year-old son named JuJu.
  • He’s a big fan of the Netflix original series Narcos.
  • His group, Doughboyz Cashout, is featured in the Detroit Institute of Arts.
  • His birthday is January 30.
  • He grew up in the Fenkell Avenue/5 Mile neighborhood.
  • He’s a big fan of the movie Scarface (1984) evident in the titles of his last two projects. Sosa Dreamz is in reference to Alejandro Sosa, the fictional drug lord from Scarface who is the chief cocaine supplier for protagonist Tony Montana. Payface is in homage, in the title and cover art, to Tony Montana who was also known as “Scarface.

 

Follow Payroll Giovanni On Social Media

Twitter: @FenkellPayroll
Instagram: @Payroll_Giovanni

Editorials

These Are The Secrets To Getting Your Music Posted On Your Favorite Websites

Published

on

By

Are you an artist that wants to get your music posted on your favorite websites like 4Shomag, Complex, Pitchfork, MTV, and more? The secrets for how to do so have been revealed.

A writer named Trey Alston, who writes for everyone from Complex to Vulture, has written an e-book with a ton of strategies and tips for how you can get posted on your favorite platforms. He’s taken his experiences from more than 8 years writing about music and put them into a book to help anyone secure the posts that they’ve been looking for for so long.

Check it out at the link if you want to learn more.

Continue Reading

Editorials

Bobby Luv of OHB Music Group Takes Young Akron Artist Jaysuavemusic Under His Wing: A Mentorship Journey in the Making

Published

on

In a dynamic union that is set to redefine the music industry, Bobby Luv of CPT and OHB Music Group has found a budding star in young Akron artist Juston Vetter, known by his stage name Jaysuavemusic. The story of mentorship and collaboration between Bobby Luv and Jaysuavemusic is a testament to the power of recognizing talent and nurturing it to great heights.

The journey of mentorship began when Bobby Luv first discovered Juston’s exceptional talents, particularly showcased in his single “Back It Up.” Bobby Luv, captivated by Juston’s artistry, stepped into the role of a mentor, guiding him through the trials and tribulations that accompany a burgeoning music career. Their bond deepened as Bobby Luv recognized Juston’s potential and took him under his wing.

The initial connection between Bobby Luv and Juston was facilitated through a mutual acquaintance who pointed out Juston’s striking resemblance in style to the renowned artist Chris Brown. This comparison led Bobby Luv to share Juston’s tracks, including “Party Over Here” and “Back It Up,” with Chris Brown himself. Though Chris Brown declined the songs, Juston remained undeterred, continuing to hone his craft and collaborate with Bobby Luv to create new and compelling lyrics.

Bobby Luv’s credentials as an award-winning songwriter, with notable works such as “Posed to Be,” “Questions,” and the recent track “Need a Friend” from Chris Brown’s latest album, positioned him as the perfect mentor for Juston. Their partnership extends beyond music, with Bobby Luv serving as not only a mentor but also a brother figure to the young artist from Akron, Ohio.

With Bobby Luv’s mentorship and guidance, Juston is poised to break barriers in the music industry. The duo is currently collaborating on projects involving Chris Brown and Omarion, showcasing the palpable impact of mentorship and collaboration in the music world.

Bobby Luv’s track record of working with notable artists like Chris Brown, Omarion, T.I., and others, underscores his expertise and influence in the industry. As Bobby Luv imparts his writing and producing skills to Juston, the young artist is primed to make a significant impact in the music scene.

With Bobby Luv’s mentorship and Juston’s unwavering dedication and talent, the sky is the limit for the Akron artist. As they pave the way for future collaborations and groundbreaking projects, Bobby Luv and Jaysuavemusic stand as a formidable duo, ready to leave an indelible mark on the music industry.

Continue Reading

Editorials

Big Tray Deee Joins Forces with Donzelly and Corey Cail on EP Intro for “9217”

Published

on

Donzelly, the Long Beach-bred rap artist has teamed up with renowned producer Corey Cail to drop a collaborative EP making waves in the West Coast hip-hop scene. Titled “9217”, this project pays homage to the legacy of iconic albums like “Get Rich Or Die Trying” and “The Documentary”, while also drawing inspiration from the visionary works of Nipsey Hussle.

With Corey Cail’s impressive track record of platinum and gold production credits for artists such as Money Man, Young Dolph, and Wale, the beats on “9217” hit hard and solidified the EP’s status as a must-listen piece of work. The EP consists of six tracks showcasing Donzelly’s lyrical prowess and storytelling abilities.

One of the standout moments on “9217” is the legendary Intro featuring rap legend Tray Deee, a founding member of Tha Eastsidaz. Tray Deee’s presence on the EP adds authenticity and nostalgia, setting the tone for the entire project. From start to finish, “9217” is a captivating journey through the streets of Long Beach, blending classic West Coast sounds with a modern twist that keeps listeners engaged.

Through introspective lyrics and expertly crafted beats, Donzelly and Corey Cail showcase their chemistry and ability to create music that resonates with fans old and new. Overall, “9217” is a testament to the talent and creativity that thrives in Long Beach, with Donzelly and Corey Cail at the helm of a new wave of West Coast rap. This EP is a solid addition to any hip-hop enthusiast’s playlist, offering a fresh take on classic sounds and paying homage to the legends who paved the way.

Continue Reading

Trending This Week

Copyright © 2023 4sho Magazine LLC.