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Who is Payroll Giovanni?

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Payroll Giovanni

If you don’t know anything else about Payroll Giovanni, know that he almost never takes a day off. The 29-year-old rapper has dropped two mixtapes and a film within the last year. He’s the leader and face of Doughboyz Cashout, the most popular rap collective out of Detroit that’s been well respected in the community since its inception in 2006. He’s recently worked with producers such as Cardo, one of Wiz Khalifa’s frequent collaborators who is responsible for a number of beats on his Kush and OJ project, and Helluva, a premier producer that’s well-known in Detroit for his unique sound.

Suffice to say, Payroll Giovanni is one of a kind.

Bio:

Payroll Giovanni was born and raised in Detroit, Michigan. He grew up with a hustler’s mentality, accumulating profits through street activities that he prefers not to talk about. He attended Southfield High School where he created the group Doughboyz Cashout with some of his friends and associates. As the leader of the group, he oversaw many of the decisions that they made in the industry. They released their first mixtape We Run The City in 2007 and received rave reviews. People loved the group for their bleak, realistic, and unflinching look at street life.

The group continued to expand, as did Giovanni’s role in it. Over the next five years, the group would drop five projects. They grew in influence and power in the city of Detroit. Although they were first contacted by rapper T.I. who noticed the group’s growing stardom, the collective joined Young Jeezy’s CTE (Corporate Thuggin Entertainment) in 2013. While the group worked on music that was released on the CTE compilation project Boss Ya Life Up Gang, they ultimately wouldn’t stay long because of less than ideal business practices, as Giovanni revealed in a recent interview with HipHopDX. It’s around this time that Giovanni began to put more work into his solo efforts, releasing Get Money Stay Humble that same year. Two years later, he released his critically acclaimed project Stack Season which charted on Billboard without very much promotion. Since then he’s been on a roll; dropping Sosa Dreamz in 2016, and most recently, Payface this year.

Standouts:

One of Payroll Giovanni’s most recent anthems, “This Is How We Move It,” featuring B. Ryan is the song of the summer. It flips Montell Jordan’s “This Is How We Do It” which was one of the biggest songs in hip hop in 1995. While Jordan talks about partying on his record, Giovanni brings the hard-hitting street therapy that he’s known for, told through the sing-songy guise that enables it to be digested easily. It sounds amazing through a great set of car speakers. Easily one of the best tracks of the year due to how easily it fits with Jordan’s pre established record.

Things You May Not Know about Payroll Giovanni

  • He has a six-year-old son named JuJu.
  • He’s a big fan of the Netflix original series Narcos.
  • His group, Doughboyz Cashout, is featured in the Detroit Institute of Arts.
  • His birthday is January 30.
  • He grew up in the Fenkell Avenue/5 Mile neighborhood.
  • He’s a big fan of the movie Scarface (1984) evident in the titles of his last two projects. Sosa Dreamz is in reference to Alejandro Sosa, the fictional drug lord from Scarface who is the chief cocaine supplier for protagonist Tony Montana. Payface is in homage, in the title and cover art, to Tony Montana who was also known as “Scarface.

 

Follow Payroll Giovanni On Social Media

Twitter: @FenkellPayroll
Instagram: @Payroll_Giovanni

Editorials

Stunna Sandy Is New York City’s Next Big Thing

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Stunna Sandy is one of the most exciting new acts coming out of New York City. The rising emcee has been solidifying herself by creating endless content and unapologetically being herself. Her swag and effortless charisma have made fans and supporters without worrying about what anyone else has to say.

Coming into her own with her latest drop, “No Waist,” the talented creator has been inspired by legends like Lil Wayne, Drake, Tyga, and the rest of the Cash Money/Young Money crew. Outside of Hip Hop, the up-and-coming rapper looks significant in other spaces.

Check out her exclusive interview below!

Introduce yourself to the world who does not know who you are yet?

    My name is Stunna Sandy and I’m an artist from Brooklyn, New York.

    What is the mindset behind your newest single?

    When I recorded it I was just vibing and talking my shit. After I finished recording I really actually hated the song until we switched out the beat for a new one. It’s a different vibe for me because the lines are short and witty and that’s why I love it.

    What do you want fans to take from your new effort?

    It makes me happy to hear that people feel good to my music and just vibe. All my fans are growing with me so i’m excited for them to hear the different things i’m doing.

    Where are you from? Also, how does your city help shape your sound?

    I’m from Brooklyn, New York. That has a lot to do with my sound because I have a lot of influence from New York drill artists. That’s who I grew up listening to. I try to keep that New York sound but switch it up and hear it on all types of beats instead of just drill beats.

    Who are some artists that influence your creative output?

    I loved the aesthetic of rappers when I was growing up. I loved watching music videos from Cash Money or Young Money. But I also get inspired by a lot of the icons in music, like Rihanna. I love her style and how she carries herself. My influence is just a mix of what I grew up on.

    What is your goal with music in general?

    I’m just having fun making music that I love. I’m happy knowing that other people enjoy what I make.

    Who are some of your dream collaborators?

     I’m a big Drake fan so he’s definitely a dream collab. I also think Glorilla is hard and I would love to do something with her.

    What’s coming up in the pipeline release wise?

    I have so much music that I can’t wait for everyone to hear. Im experimenting with different sounds and i’m so excited to put it out. The summertime is my favorite time of the year so I’m planning a vibe for that. It’s definitely going to be a Stunna Sandy Summer.

    Where can we follow you on social media?

    @stunnasandy on Instagram and tiktok
    @thestunnasandy on X

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    Editorials

    Omega The Poet Speaks On Being a Music Executive, Producer, & His Record Label

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    Making music ain’t just something you do for a day and call it quits — you’ll never take off like that. It has to be a lifelong journey, filled with dedication that makes you love what you do. Omega The Poet’s obsession with the craft, which began as a child, has evolved into a career full of creativity that’s been driven by his years of experience. From his early beginnings to owning a record label and his lofty plans in the future, Omega’s had and has it all figured out.

    Everyone has a unique way that they discover music. For some, it’s experiencing what their parents listened to. For others, it’s randomly vibing to a song on the radio. Omega’s origins had a bit of a holier beginning.  “I got into music by attending church,” he shares. “My introduction to music was unique in the sense that most of my ‘music-making’ abilities came from reading and the development of that skill.”

    From there, he participated in a children’s choir, learning about different vocal registers—soprano, alto, tenor—and understanding the foundations of music theory. These formative years gave him an understanding about song structure that would prove pivotal to his development as an artist in later years. 

    Soon, Omega became a lyricist that didn’t find inspiration in whatever was on the radio. He studied musical legends for their craft and their personalities to discover what kind of artist he’d want to be — specifically André 3000, Wale, Frank Ocean, and Kanye West (before he was a dickhead).  “I enjoy how unapologetically unique these artists are, how they push boundaries sonically, and their undeniable influence on the culture,” he explains.

    In recent years, his inspirations have expanded to include experimental artists like Solange, Steve Lacy, Childish Gambino, and Daniel Caesar because of their fearless approach to music-making. “These artists have this ability to merge genres and create something truly special,” he says. “I want to bring that same level of originality and fearlessness to my own work.”

    After the release of his debut EP Eros in 2020, Omega took a step back from releasing music — but now, he’s back with a reinvigorated sense of purpose. “Recently, I’ve been releasing songs that I’ve had stashed in the vault since Eros,” Omega explains. “My goal is to release one song of mine every month for the whole year.”

    This consistent rollout strategy isn’t just about holding on to the huge and organic momentum that he’s building — it’s also about evolving and wanting his fans to experience his growth and versatility in real time.  As he’s doing this though, he’s also working with others to develop their talent in an exciting way. “I plan to introduce the music of artists under my publishing company and record label, For The Record.”

    Working as an executive producer and record label founder, he’s bringing something special with For The Record. “I drew inspiration from Kanye West’s former label, G.O.O.D. Music,” he says. “I loved the grandeur and exclusivity that surrounded that label.”

    However, as he matured, he realized that creative vision alone wasn’t enough. He wanted to combine artistic innovation with solid business practices founded in realness. “It was a true step-by-step journey toward creating and solidifying my record label,” he explains. “But the idea was developed incrementally, and it’s like God revealed each piece I needed at the perfect moment to allow the business to flourish.”

    Today, For The Record is home to a growing roster of artists, including Nylo Cash, Tajé, 7Reazon, and JSavv, with more names coming soon. They’re set to takeover this year, so stay tuned for this exciting new chapter.  

    With so much on Omega’s plate, he (and his label) are destined to make a definitive impact in an industry that often is only focused on making a splash.  “I want to create music that resonates, that stands the test of time,” he reveals. “And I want to help others do the same.”

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    Jacina Love: Amplifying Hip-Hop Culture Through Authentic Media & Unfiltered Stories

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    Hip-Hop thrives not only through the lyrics and instrumentals of its artists, but also thanks to those behind the scenes who uplift the culture. Managers, promoters, publicists, and—crucially—the media work together to amplify artists’ voices and ensure the heart of Hip-Hop continues to pulse. In today’s rapid-fire digital age, where trends come and go with each passing day, media figures hold a vital role in bridging the gap between audiences and the authentic stories driving the music.

    One prominent voice in Hip-Hop media is Jacina Love. Hailing from the culturally rich neighborhood of Brooklyn’s Roberto Clemente Houses in New York, Jacina has become a force within the industry. Her deep connection to Hip-Hop began in the heartbeat of New York City, where the rhythm of the streets fueled her passion. Growing up surrounded by creativity, Jacina developed a love for the art that eventually led her to a respected career in the Hip-Hop media world.

    Jacina’s journey wasn’t without its share of struggles. Overcoming personal challenges, she turned each obstacle into a source of strength and motivation. Her resilience shines through her work, especially in her interviews, which have become known for their depth and empathy. These qualities earned her a platform on DTF Radio, where she hosted her own show, bringing fresh talent and emerging voices to listeners.

    Building on her success in radio, Jacina’s influence has continued to grow. She quickly became a sought-after host for music showcases throughout New York City, creating opportunities for countless artists to perform live. Expanding beyond radio, she brought her candid, engaging interview style to video and digital platforms, collaborating with renowned media outlets like Thisis50Still Got The Juice, and Keep It A Stack w/ Biz Podcast, further amplifying Hip-Hop voices.

    Currently, Jacina Love channels her dedication into her solo project, “The Pull-Up Show.” This platform offers raw, unfiltered interviews that give fans an intimate look into the personalities and stories shaping Hip-Hop. Her impressive lineup of guests speaks to her skill in sparking authentic, meaningful conversations that highlight Hip-Hop as not just a genre but a lifestyle, a movement, and a cultural phenomenon.

    In a media landscape crowded with voices, Jacina authenticity and storytelling talent have solidified her as an essential figure in Hip-Hop media. She stands as a passionate advocate for the culture, ensuring that Hip-Hop’s true essence reaches its audience. As her platform continues to grow, Jacina Love remains a beacon for the artists, narratives, and music that make Hip-Hop a powerful, ever-evolving cultural force!

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