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When Collaborating With Other Artists, Don’t Settle

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Dick Grayson first suited up as Robin, Boy Wonder in Detective Comics # 38. Batman took the 8-year-old child under his wing, adopting him as a legal ward of the state. The Caped Crusader would morph the child into a valuable asset for the former’s everlasting battle for Gotham’s streets; forging a partnership that has withstood the test of time (the original comic came out in 1940). The relationship — up until Robin chose to become Nightwing — consisted of Batman taking the lead and Robin following accordingly. With Batman in charge, the two-man team soundly defeated ghoulish and criminal entities time and time again.

There was a reason for the duo’s continued success; besides the creativity of the comic’s authors penning the storylines. With the stronger hero and personality in charge, being Batman, Robin followed suit; finding ways to emulate Batman’s success and grow as a hero. This made proceedings fairly predictable but effective. Their track record, nearly unblemished, goes to show that someone taking the lead is much more effective than meeting somewhere in the middle ground.

In rap music, this kind of relationship doesn’t exist. In a genre defined by fake relationships, the concept of fraternalism becomes that much more important. The age-old mantra gifted to the public time and time again is that the industry is fake, rappers are bogus, and relationships are strictly for business purposes. It’s why genuine friendships constructed through industry experiences are celebrated by the media; Drake and Future’s unlikely connection — previously on the outs because of the latter’s comments about being better than the Canadian crooner — was the subject of many memes in its heyday. Kendrick Lamar and J. Cole, two artists of a similar ilk, are known to be close associates. Just recently, Lil Durk and Tee Grizzley publically declared their brotherly love for each other, becoming best friends in the process.

These types of relationships that form inside and outside of rap usually lead back into it in the form of collaborative projects. Friends, eager to celebrate and capitalize from their peers’ successes, hop in the booth together and give fans what they want from both; a best of both worlds collective effort that’ll surely knock the socks off of fans worldwide. Only, in nearly every case so far, results have been lackluster across the board.

 

Huncho Jack is perhaps the latest example of collaboration albums that stunk. Both artists have collaborated on a number of occasions, most notably on“Pick Up The Phone” from the former’s Birds In The Trap Sing Brian McKnight; Scott also credits Quavo for inspiring the name behind the album. Both have startlingly different recording styles; Scott uses autotune to support his zany rap-singing mix and warbles affectionally over constantly changing production while Quavo is silky smooth, primarily a trap aficionado who can drop a tone or two when necessary. The two’s consummation was heavily anticipated by fans worldwide, finally releasing on Dec. 21. While it does contain some bangers that will carry fans throughout the winter, the general consensus of the tape is that it is a missed opportunity. There’s a little bit of both worlds, but ultimately not enough of either one to be considered memorable.

When multiple star-level forces collide to create music, it often times results in a success — see “biebs in the trap” by Travis Scott and Nav or “Motorsport” by Migos, Cardi B, and Nicki Minaj. On single songs, the primary artist taps the other to meet them at their aesthetic, crafting their vocals to match their song’s intensity and style. The problem arises when artists come together to create a body of work without establishing a lead. A middle meeting ground solves nothing, only complicating the sonic message that both artists are trying to portray.

Drake and Future’s What A Time To Be Alive lacked the staying power to warrant it as anything but a passing fad. Drake’s intimate singing and rapping style contrasted heavily with Future’s more direct, yet spacey, method of warbling. The beat choices used on the project, a jarring mix of both’s preferred styles, only exaggerated this point, leading to some great recordings that followed into questionable ones. “Jumpman” was a rare feat that captured both artists in their best lights, while the following track “Jersey” lacked Drake entirely, presumably because he wouldn’t fit in on the Monster-esque production. On the very next track, “30 for 30 Freestyle,” Drake chimes in for a solemn outing, backed by softly-strung piano keys and muted bass. The contrast between the three tracks highlighted the fact that individually, both artists are amazing, but together, when trying to strike the right mix of both aesthetics, the two suffer considerably.

Perhaps the camaraderie that exists between artists is harder to marriage on wax then they let on to be. This would explain why Kendrick Lamar and J. Cole’s long-rumored project has never come to fruition. Or why artist and producer projects like Gucci Mane’s DropTopWop and Big Sean’s Double or Nothing — both featuring Metro Boomin as the projects’ beatsmith — often fair better critically than two artists collaborative works. Producers cater to the needs of the artist versus finding common ground. The latter would lead to some less than worthy results. Without the proper lead, the arrangements feel empty and barren. By this time next year, neither of these projects will remain remembered.

The enduring success of Batman and Robin as an iconic team, able to defeat nearly any villain in the history of the heroes’ lore, should encourage musicians to rethink their approaches to crafting collaborative projects. Huncho Jack should have been the talk of the town but has already received an alarming dropoff in appreciation so soon after its release because of the two powerhouses being unable to establish whose setting the stage for the other to join. It’s not about showcasing bravado or taking the backseat to the other’s arrangements — it’s about creating something wholesome that will be memorable for fans everywhere.

Editorials

New Jersey’s TMG Has What It Takes

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TMG is a Rising Artist From Paterson New Jersey. He found his talent for making music on accident and went with it ever since. His sound is a mixture of Hip Hop, R&B, and pop music. The people who influenced him the most in music are Tupac, LL Cool J, Notorious B.I.G, Drake just to name a few.

“I started on this journey in 2017 just having fun with it. But I remembered my little brother who passed away telling me that he always wanted to be famous. So I do it for him and hopefully one day everyone will know both our stories. The journey that I’m on now is the next stage of my artistry, and that’s to climb to the top of the charts.” – TMG.

With a nice catalog and new music set to drop soon keep TMG on your radar.

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Editorials

Luckwayy Has a Budding Hit With “Monyunn”

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Louisiana native and rising rapper Luckwayy is making traction with one of his latest single “Monyunn.” Fans of more energetic and melodic booming sounds such be at home with the uptempo track curated by this southern emcee.

The visual is also super creative and paints the young artist in a cool, hip light where he blends the blissful energy of the south trap drums along that blends perfectly with his voice that gives off a tremendous surge of adrenaline with every watch. It’s definitely a must add to your daily mix.

Stemming from his recently revealed project ‘Clover,’ Luckwayy is in his bag and continues to blossom into a full fledged star. Watch the video below and listen to the LP here.

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Editorials

Rap Artist EBK Jaaybo Launched Highly-Anticipated Collaboration with Leading LA Streetwear Brand Assali

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EBK Jaaybo, the dynamic rapper from Stockton, CA known for his unique sound and urban influence, launches a groundbreaking collaboration with Assali. This unique collaboration bridges the realms of music and fashion, as EBK Jaaybo teams up with Assali, known for its cutting-edge streetwear designs, to introduce a collection that epitomizes urban culture and fashion-forward creativity. “Partnering with Assali has been a dope journey,” says EBK Jaaybo. “This collaboration signifies more than just fashion; it’s about self-expression and culture. Together, we’re crafting something exceptional that speaks to the streets.”

Assali, led by visionary founder Nephew Milo, brings its signature aesthetic, blending
urban streetwear influences with modern sophistication, to this collaborative venture.
“We’re thrilled to collaborate with EBK Jaaybo, a true trendsetter in both the music and
fashion worlds,” states Nephew Milo of Assali. “Our joint collection embodies the energy
and spirit of LA street culture, merging Bravothebagchaser’s artistic vision with Assali’s
contemporary designs.”

The collaboration between EBK Jaaybo and Assali is poised to redefine streetwear,
offering a limited-edition collection that reflects the fusion of music, fashion, and urban
lifestyle. The collection is available for purchase on shopassali.com.

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