Music Videos
SOSSHOUSE Artist Kura Opens Doors Full of Possibilities in “HOLD IT UP” Video
Finding the perfect combination of versatile flows and sonic beats, Kura is determined to be the next rapper/producer to blow up out of Detroit. Coming through with a creative new visual, Kura shares “HOLD IT UP,” his new video single. Fully produced by GRAMMY Award-winning rapper/producer, Pi’erre Bourne, the track is characterized by an entrancing beat paired with Kura’s cool, calm, and collected flow. Showcasing his persistence to achieve his goals, Kura raps, “If s*** get tough, it’s gonna be alright because we got another day.”
In the video, Kura stands in front of a free-standing door that is always by his side regardless of how many different locations he’s transported to when he walks through. The 18 year-old rapper finally ends up in a big city surrounded by skyscrapers where he pauses a moment to take it all in. Never hesitating to find out what’s behind a new closed door, Kura shows that he’s prepared and excited to handle whatever might come his way.
Speaking on his experience working with Pi’erre Bourne for the new track, Kura explained: “Being in the studio is a whole new environment for me so it was an experience. Even though I was out of my comfort zone recording with an engineer that beat felt right for me and it just clicked. After he made the beat and the engineer pulled it up everything else was a blur because I was so focused. I woke up the next day so geeked over the song.”
The new track demonstrates the direction the Detroit rapper is taking sonically and offers a preview for an upcoming project Kura has coming later this year. With its vocal harmonies and uniquely dark and hypnotic production, the future project promises to be a refreshing divergence from current trends, and an entirely new take on Kura’s previous sound.
Even though he’s only 18, Kura feels like he can stay grounded as a newcomer in the industry, saying, “Everything for me is about balance. Knowing how to work hard and play hard. Since music is something I’m so passionate about and I’m young enough to still learn but also get tired, I give myself time to breathe. You gotta learn what you can handle especially at a young age like me because if I overwork myself or even stop working for a period everything spirals.”
Now signed to SOSSHOUSE, Kura looks to make a name for himself with his elastic flows and swift melodies. Stay tuned for much more to come from the young artist as he keeps dreaming big.
Watch “HOLD IT UP” here!
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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The New West Coast Festival: A Revelation in the West Coast Music Scene
Philly’s Dell Corcetti Shares Melodic New Song “Priceless”
Ann-Derie Releases “Maximum Capacity”
Nacho Soprano Shares “Mode”
JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING
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