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SAN FRANCISCO’S TROYLLF SHARES ‘FREE PLAY 4’

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Being an independent artist is about betting on yourself! Investing in yourself, whether it’s the studio time, the production, down to the artwork. It’s about being a visionary and bringing those that enjoy the art as much as you do together. 

For the year 2020, Troy had a goal of releasing 5 total projects which would include EP’s and Full-length projects. In January he released Poster Boy Troy 2, Followed by Muse Music in February, and Til Death Do Us Part 2 in April. In November he Released Muse Music 2, & ended the year with Free Play 4 by going direct to consumers.

At the end of the year, we see a bunch of artists posting their yearly analytics from Spotify, Apple Music, etc. with all the hundreds, thousands, millions of plays. Subscribers and countries their music has graced. With all that said, we all know that with music being so accessible these streaming platforms are paying artist fractions of pennies as opposed to when selling hard copies meant you got every dollar on the sale from a hand-to-hand transaction. 

With this project Free Play 4, he took the direct-to-consumer approach. Free Play 4 is not only a full-length project but an experience, a capsule, and an exclamation point in 2020. But to kick off the year of 2021, Free Play 4 Has been circulating in the streets & on social media, where supporters can directly contact Troy through the Ryan Leslie created the app “Super Phone” & Purchase the Album & Merch. The most popular piece attached to the experience is the “Free Play Package” which comes with a digital download of the album, a hard copy, an album t-shirt, and other miscellaneous items inside a custom cereal box that features the album artwork. Look for Free Play 4 to hit digital streaming platforms in late March.

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DoubleCChanel Empowers Fans On “Body”

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New Jersey recording artist doubleCChanel shares the music video for her latest single “Body.” Directed by Film Mafia, the record finds her flaunting her luxurious lifestyle and rapping abilities over the boisterous track. The track features Retrol$awesome, who serves as a fitting verse for the latter of the song.

“Body” arrives months removed from the release of her “WYKBL” music visual, which has gained over 3K YouTube views. Only going up, she continues her streak of flamboyant rap tracks and lyrical slaughter over bass-heavy and hi-hat puncturing instrumentals.

Speaking on the song, Chanel shared, “This song is inspired by my lifestyle. I consider myself to be a boss. Every bar I’m telling you how I’m living, how I get it, and how I make it happen. I feel like other boss-ass women can relate to.”

She added, “We shot the video in two locations in New Jersey. I believe the vision that the videographer and I had was executed well. I love shooting to get my vision across. It was so fun to put together this video especially for being my first video of the new year.”

Peep the sultry new visual today!

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Polo G Drops His New Track “Rapstar”

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 Polo G has released his new song “RAPSTAR.” The long awaited track was produced by Synco with longtime collaborator Einer Bankz on the ukulele, LISTEN HERE. Polo reflects on life and fame in the Arrad directed accompanying visual, featuring cameos with his friends DDG, Trench Baby, and Scorey, and a special moment with his son Tremani.
 
The multi-platinum chart topper continues his Billboard Hot 100 chart run over the past few months with his latest release “GNF (OKOKOK)” along with his recent features with Rod Wave on “Richer” and Lil Tjay & Fivio Foreign on “Headshot”. Since its release in May 2020, his critically acclaimed album THE GOAT has accrued over 4 Billion streams, 7 Gold and Platinum RIAA certifications, has been a mainstay on the charts and landed in multiple year-end best albums lists. The album is certified Platinum by the RIAA along with his debut album, Die A Legend. Polo G was named one of XXL’s Freshman Class in 2020, an annual roundup of hip-hop’s brightest new stars. He also secured a spot on the coveted Forbes 2021 30 Under 30 list and was named a FUSE TV Future Black History Honoree for February 2021.
 
Polo is currently in the studio working on his forthcoming album Hall of Fame to be released this year. Watch his newest video here!

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Wacotron Recruits G Herbo & Marshmello for “Umbrella”

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A native of Waco, TX–hence his name–Wacotron showed a passion for music from a young age, absorbing the 808-driven trap music he listened to in the car with his dad. After spending years mired in the struggle, Wacotron turned to rap in his 20’s, searching for a better way to provide for his family and escape his circumstances. The rapper started to build a reputation in his home state, eventually catching the attention of Pick Six Records, who signed him to a deal and connected him with Southside and 808 Mafia. In December 2020, Wacotron released the Southside-produced Cut Me Up,” an atmospheric banger, earning more than 1 million streams across platforms and spending time on Spotify’s Off The Strength playlist, and kept the momentum going in 2021 with two more Southside-produced tracks, “Toothpaste” (720k video views) and “Take Off,” both of which joined “Cut Me Up” on Apple Music’s The Plug playlist.

Check it out here!

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