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SAN FRANCISCO’S TROYLLF SHARES ‘FREE PLAY 4’

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Being an independent artist is about betting on yourself! Investing in yourself, whether it’s the studio time, the production, down to the artwork. It’s about being a visionary and bringing those that enjoy the art as much as you do together. 

For the year 2020, Troy had a goal of releasing 5 total projects which would include EP’s and Full-length projects. In January he released Poster Boy Troy 2, Followed by Muse Music in February, and Til Death Do Us Part 2 in April. In November he Released Muse Music 2, & ended the year with Free Play 4 by going direct to consumers.

At the end of the year, we see a bunch of artists posting their yearly analytics from Spotify, Apple Music, etc. with all the hundreds, thousands, millions of plays. Subscribers and countries their music has graced. With all that said, we all know that with music being so accessible these streaming platforms are paying artist fractions of pennies as opposed to when selling hard copies meant you got every dollar on the sale from a hand-to-hand transaction. 

With this project Free Play 4, he took the direct-to-consumer approach. Free Play 4 is not only a full-length project but an experience, a capsule, and an exclamation point in 2020. But to kick off the year of 2021, Free Play 4 Has been circulating in the streets & on social media, where supporters can directly contact Troy through the Ryan Leslie created the app “Super Phone” & Purchase the Album & Merch. The most popular piece attached to the experience is the “Free Play Package” which comes with a digital download of the album, a hard copy, an album t-shirt, and other miscellaneous items inside a custom cereal box that features the album artwork. Look for Free Play 4 to hit digital streaming platforms in late March.

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Chey Delivers Amazing Freestyle On Sway’s Universe

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Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.

Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.

Watch below.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Lord Maji Featuring On-N-Off Strapz Shares “Space X”

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Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.

https://www.youtube.com/watch?v=sgAtUOULABc
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