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SAINVIL IS TAKING THINGS INTO HIS OWN HANDS WITH VISUAL FOR HIS SONG, “ON MY OWN”

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Alt-R&B singer/songwriter Sainvil personifies the hustler’s ambition as he releases his first self-directed music video to his trap-infused, Beam-assisted track “On My Own”!

The black and white filmed music video, which showcases Sainvil as he sings about taking his focus away from all distractions in his life to ultimately putting the power behind himself and creating a movement that reflects him as well as his values. Sainvil had this to say when asked about the video inspiration, “This song is about getting what you need by any means necessary. This was my first time doing everything in front and behind the camera which ironically happens to fit the theme. The fire throughout the video represents my passion to provide and protect the ones I love.” said Sainvil. 

They’re All Goblins, a 13-track project, which includes the fan favorite and critically acclaimed romantically toxic anthem, “Too Many Times” featuring rising rap star Baby Tate, and the sensual and sexy single, “OOUU“. Served as a musical therapy session for Sainvil; which saw him touch on topics from toxic relationships to loneliness and ultimately self-healing. 

Sainvil is quickly proving to be exactly the artist to watch for 2021 and beyond, having gained praise from the likes of VIBE, NPR, HYPEBEAST, and Flaunt to name a few; there is just no telling just how far Sainvil will go!

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Luwhop Lewis Releases New Single “Gemini ina Nightmare”

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Rising DMV artist Luwhop Lewis releases new single “Gemini ina Nightmare” which is a mix of the catchy DMV flow along with a dope vibe that reminds us a bit of artists such as Tony Shhnow, Teezo Touchdown, and Bear1Boss.

It’s a mix of eerie tones along with a more silent whisper cadence to his voice creates a nice, easy going flow that is smooth on the ears. A new video goes with the audio that is shot in a unique and vivid purple lighting that gives it a ambiance to it that’s visually appealing.

Overall “Gemini ina Nightmare” is a nice single to check out below.

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Jay Critch Clocks in for “Minutes” Video

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A bonafide Brooklyn hustler with a god-given talent for tough talk, Jay Critch runs on his own time. Clocking his game with an unfazed flow that makes this lifestyle look effortless, Critch shares the new video for “Minutes,” from his recent Jugg Season project. Featuring slow-burning production from Luca Beats, Critch creeps over the track’s understated instrumental with his natural gravitas on full display as he rings off a barrage of stone-cold flexes: “The bankroll look like Big Mac/Me and brodie gon’ split it like Kit-Kat/Took that money, I’m not with the chit-chat/II put her in the dress and she wit’ that.”

The video for “Minutes,” directed by Chinola Films, follows the rapper and Michael Kors-approved model on a cold, rainy night in Brooklyn, though with his entourage beside him with umbrellas in hand next to their fleet of white Lamborghini trucks, the crew could easily be mistaken for the baddest bunch of villains in Gotham with Critch at the helm. 

Released in February,  Jugg Season is the culmination of Jay’s five years as a crucial figure in his city’s scene, brimming with the confidence of a hot shot upstart made good. Incorporating sounds from the Five Boroughs and beyond, the 19-track project bounces from the Shiny Suit Era to the SoundCloud explosion to the heyday of the Coke Boys, with Critch serving as a versatile and charismatic navigator. The 24-year-old Clinton Hill native flashes a lyrical maturity that nearly matches his ambition, weaving his own history with the rich heritage of NYC rap music. Jugg Season recruits producers from all over the rap map, with contributions from plugg maestro MexikoDro, heady Chicago sound architect BrentRambo, Atlanta impresario Richie Souf, West Coast magician RonRonTheProducer, and more. Featuring guest spots from Max BRich The Kid, and Baby MoneyJugg Season is available everywhere via EMPIRE.

With Jugg Season in the books Jay Critch, seeks to resume his Five Borough takeover. Stay tuned.

Watch “Minutes” here!

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Grace Weber Drops Impressive Visual for “Lonely” 

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Grammy-winning R&B star Grace Weber circles back a week after the audio-only release of  “Lonely” with an exciting new visual. The new VEVO visual showcases Grace’s full scope of creativity. The empowering video proves that even by herself, she is enough. She wants her fans to embrace everything about themselves. The Milwaukee-bred singer wants to turn the heat up for her forthcoming project this year. 

“Lonely” perfectly highlights Grace’s growth as a recording artist. The confidence in her voice is showcased throughout the 3-minute visual. Although Grace is alone in the DAK-directed video, she engages fans with silky-smooth transitions. The Chance The Rapper collaborator is setting the stage for an exciting 2023.

Watch the new 4K clip via VEVO here below!

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