Music Videos
Rising Songstress Cherae Leri Delivers the Stunning Official Visual to “I Understand”
Still riding high off the release of her top-charting debut album The Pain That Sex Brings, Cherae Leri delivers yet another album visual. The Arma Benoit directed video, that released exclusively on Lum before it’s VEVO debut, depicts the Queen of TrapNb in mouth-watering decadence as she performs live for her lover, lyrically reassuring him that she understands and respects his hustle. She acknowledges his dedication and altruistic willingness to put it all on the line for her.
Love is a risky game, but one we all play – a time or two. “I Understand” revels in Leri’s unapologetic transparency as she allows listeners to seep into the inner parts of her soul, her experiences, her highs, her lows and her love lost. The “Fine Wine” songstress serenades her beau with a spine-chilling performance as she sifts between flawless gowns and country landscapes gifting us a 1960’s aura amid never forgetting her Houston roots.
This poignant offering reveals Leri’s awe-inspiring versatility from seductive bombshell to diary narrator. The record is dedicated to a fallen but never forgotten lover. Leri reflects, “For always understanding and allowing me to understand you. Fly high. #143.” It’s one of her most personal records to date; indulge below.
Music Videos
Kyla Imani Enlists KARRAHBOOO For New Single “In The Hills”
KARRAHBOOO makes her return to hip-hop with “In The Hills,” a fresh collaboration with rising star Kyla Imani. This marks KARRAHBOOO’s first release since her split from Lil Yachty’s group, Concrete Boys, in July. The fallout sparked a public exchange of insults between the two, including a fiery rant from Lil Yachty on his birthday. KARRAHBOOO, however, had the last word when she teased new music in an Instagram Live session in September.
“In The Hills” blends Kyla Imani’s fun and soulful energy with KARRAHBOOO’s sharp lyricism and undeniable charisma. Set against the backdrop of California’s iconic Hollywood Hills, the pair throw a carefree party, cruising in a pink, vintage Mustang while singing about their dreams and ambitions. The chemistry between the two artists was key for Kyla, who spoke on their creative synergy.
“As a New York City girl living in L.A., I wanted to share stories that captured the vibes up in the hills. Collaborating with KARRAHBOOO was important because, though we’re different, we both have something to prove and push boundaries,” said Kyla. “‘In The Hills’ is about embracing life’s adventures and reaching new heights, something everyone can relate to.”
Kyla Imani first gained attention in 2014 with cover songs but made a significant breakthrough in 2021 with her viral rendition of Mooski’s “Track Star.” Her 2019 tour with DDG and hits like “These Boys Ain’t It” have cemented her as a voice for Generation Z, her rich vocals resonating with a new wave of young women. This collaboration follows her summer tracks “Chosen” and “Crush,” continuing her upward trajectory.
“In The Hills” is just the beginning, according to Kyla. “This isn’t just a song; it’s a preview of a powerful fourth quarter, setting the stage for an exciting 2025,” she said in a recent press release.
Fans won’t have to wait long to see more of KARRAHBOOO either. She’s set to join Mariah The Scientist and Latto on the “Sugar Honey Iced Tea” tour later this month.
Music Videos
Zinero Drops “Sooner Than Later”
Memphis rapper Zinero drops new visuals to “Sooner Than Later” produced by Rizzo8, CookedByDavo & LeeDrooy. Watch below via YouTube and follow him on Instagram.
Music Videos
J. Abram and Louie Valentino Unleash Bold New Visuals for Hit Single “Shake”
Bay Area’s J. Abram and Vallejo native Louie Valentino have turned up the heat with the release of the official video for their hit single “Shake.” The track, which dominated the summer playlists since its July release, now comes with a fresh set of steamy visuals that elevate the song to another level.
Directed by Kayso, the video brings viewers into an intimate, high-energy environment, featuring skilled dancers performing captivating pole routines and seductive choreography. The strip-club-inspired scenes are filled with flashing lights, sleek movements, and a sense of intensity that mirrors the electrifying vibe of the track. The choreography is fluid and enticing, perfectly matched with the song’s infectious beat, making it hard to look away.
“Shake” made an immediate impact over the summer, becoming a favorite for its hypnotic rhythm and catchy lyrics. The new music video continues that momentum, giving fans a visual experience that complements the track’s seductive sound. J. Abram and Louie Valentino’s dynamic collaboration shines through both in the music and the visuals, offering something that’s bound to resonate with fans and newcomers alike.
Now available for streaming on all major platforms, “Shake” and its bold new video are a must-watch, promising to keep the track on everyone’s radar well beyond summer.
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