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$NOT and A$AP Rocky Take Over NYC in “Doja” Video

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Blessed with prodigious musical ability and a keen sense of visual aesthetics, $NOT is turning heads all across the rap game. The 24-year-old artist’s meteoric rise attracted the attention of A$AP Rocky, who connected with $NOT for Doja,” a visually striking clip for one of the hardest-hitting tracks from $NOT’s upcoming album Ethereal. Rocky’s creative agency, AWGE, also came on board to provide creative direction to the album as a whole. Produced by Dee B, “Doja” is a bass-boosted banger that finds $NOT wilding out over sirenic vocal samples and speaker-knocking 808s, shouting down his haters with four-letter epithets. On the song’s second verse, Rocky slides in with a supernatural calm, assaulting the upbeat with assonant syllables. The first-ever collab between the two artists trended on Twitter upon the song’s midnight release.

Directed by HIDJI, a director from AWGE, the new video for “Doja” follows both rappers as they go beast mode in the Five Boroughs. Though he hails from Miami, $NOT was born in NYC, and he tours the city like a local, heading from Bed-Stuy brownstones to chic tattoo parlors on neon-lit streets. Ever the Uptown ambassador, Rocky takes $NOT and his crew through Harlem, stopping in project backyards, subway stations, and more. Throughout the video, a mini version of the hooded rapper performs in a picture-in-picture inset, encouraging his fans to rap along. The video ends with a touching tribute to Virgil Abloh and A$AP Yams, as the music shifts to one of the album’s more “ethereal” tracks and Rocky gazes at a memorial mural that honors both of his late friends.

$NOT’s most expansive and expressive album to date, Ethereal finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Building on the artistic and commercial success of 2020’s Beautiful Havoc, $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s cover. The album alternates soul-searching ballads with amped, pugilistic anthems like the recent single GO!. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP RockyJuicy J, and Joey Bada$$. Featuring an additional appearance from Teddi JonesEthereal arrives on February 11th via 300 Ent.

“It’s called Ethereal because each song seems to belong to another world,” says $NOT. Check it out here!

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Music Videos

Lord Maji Featuring On-N-Off Strapz Shares “Space X”

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Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.

https://www.youtube.com/watch?v=sgAtUOULABc
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BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

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In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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