Music Videos
$NOT and A$AP Rocky Take Over NYC in “Doja” Video
Blessed with prodigious musical ability and a keen sense of visual aesthetics, $NOT is turning heads all across the rap game. The 24-year-old artist’s meteoric rise attracted the attention of A$AP Rocky, who connected with $NOT for “Doja,” a visually striking clip for one of the hardest-hitting tracks from $NOT’s upcoming album Ethereal. Rocky’s creative agency, AWGE, also came on board to provide creative direction to the album as a whole. Produced by Dee B, “Doja” is a bass-boosted banger that finds $NOT wilding out over sirenic vocal samples and speaker-knocking 808s, shouting down his haters with four-letter epithets. On the song’s second verse, Rocky slides in with a supernatural calm, assaulting the upbeat with assonant syllables. The first-ever collab between the two artists trended on Twitter upon the song’s midnight release.
Directed by HIDJI, a director from AWGE, the new video for “Doja” follows both rappers as they go beast mode in the Five Boroughs. Though he hails from Miami, $NOT was born in NYC, and he tours the city like a local, heading from Bed-Stuy brownstones to chic tattoo parlors on neon-lit streets. Ever the Uptown ambassador, Rocky takes $NOT and his crew through Harlem, stopping in project backyards, subway stations, and more. Throughout the video, a mini version of the hooded rapper performs in a picture-in-picture inset, encouraging his fans to rap along. The video ends with a touching tribute to Virgil Abloh and A$AP Yams, as the music shifts to one of the album’s more “ethereal” tracks and Rocky gazes at a memorial mural that honors both of his late friends.
$NOT’s most expansive and expressive album to date, Ethereal finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Building on the artistic and commercial success of 2020’s Beautiful Havoc, $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s cover. The album alternates soul-searching ballads with amped, pugilistic anthems like the recent single “GO!“. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP Rocky, Juicy J, and Joey Bada$$. Featuring an additional appearance from Teddi Jones, Ethereal arrives on February 11th via 300 Ent.
“It’s called Ethereal because each song seems to belong to another world,” says $NOT. Check it out here!
Music Videos
Ann-Derie Releases “Maximum Capacity”
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Music Videos
Chey Delivers Amazing Freestyle On Sway’s Universe
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
Artist To Watch
Poiison & Styles P Drops New Collaboration “Big Boys”
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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