Connect with us

Music Videos

$NOT and A$AP Rocky Take Over NYC in “Doja” Video

Published

on

Blessed with prodigious musical ability and a keen sense of visual aesthetics, $NOT is turning heads all across the rap game. The 24-year-old artist’s meteoric rise attracted the attention of A$AP Rocky, who connected with $NOT for Doja,” a visually striking clip for one of the hardest-hitting tracks from $NOT’s upcoming album Ethereal. Rocky’s creative agency, AWGE, also came on board to provide creative direction to the album as a whole. Produced by Dee B, “Doja” is a bass-boosted banger that finds $NOT wilding out over sirenic vocal samples and speaker-knocking 808s, shouting down his haters with four-letter epithets. On the song’s second verse, Rocky slides in with a supernatural calm, assaulting the upbeat with assonant syllables. The first-ever collab between the two artists trended on Twitter upon the song’s midnight release.

Directed by HIDJI, a director from AWGE, the new video for “Doja” follows both rappers as they go beast mode in the Five Boroughs. Though he hails from Miami, $NOT was born in NYC, and he tours the city like a local, heading from Bed-Stuy brownstones to chic tattoo parlors on neon-lit streets. Ever the Uptown ambassador, Rocky takes $NOT and his crew through Harlem, stopping in project backyards, subway stations, and more. Throughout the video, a mini version of the hooded rapper performs in a picture-in-picture inset, encouraging his fans to rap along. The video ends with a touching tribute to Virgil Abloh and A$AP Yams, as the music shifts to one of the album’s more “ethereal” tracks and Rocky gazes at a memorial mural that honors both of his late friends.

$NOT’s most expansive and expressive album to date, Ethereal finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Building on the artistic and commercial success of 2020’s Beautiful Havoc, $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s cover. The album alternates soul-searching ballads with amped, pugilistic anthems like the recent single GO!. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP RockyJuicy J, and Joey Bada$$. Featuring an additional appearance from Teddi JonesEthereal arrives on February 11th via 300 Ent.

“It’s called Ethereal because each song seems to belong to another world,” says $NOT. Check it out here!

Continue Reading
Click to comment

Music Videos

HDBeenDope Releases New Music Video for “Mamba”

Published

on

By

Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards. 

Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more. 

The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.  

The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.  

Continue Reading

Music Videos

Kenzo Balla Keeps His Eyes Dry in “No Sympathy” Video

Published

on

By

Bursting out of NYC with the explosiveness of an elite edge rusher, Kenzo Balla is applying pressure on his mission to run up a sack. With his borough on his back like a last name on a jersey, Kenzo returns to share the new video for “No Sympathy” from his recent Mr. Ready To Blitz project. Over dizzying production from Spinback and Ron.Adg, Kenzo spits with a game-ready fury on “No Sympathy,” delivering each cautionary flex with a hard-nosed intensity: “Ballin’ on n****s, I ain’t talking scrimmage.”

The video for “No Sympathy,” shot by SozeCinema, positions Kenzo as the captain of his team rallied behind him throughout the video. The Richard Sherman to his own Legion of Boom, Kenzo’s the only one who’s visage is unobscured by hoods and balaclavas, making it clear he’s the face of this pack. With quick cuts and transitions to match the track’s rapid pace, “No Sympathy” plays out less like a music video and more like the hardest-hitting highlight reel of the season. The video for “No Sympathy” arrives as Kenzo prepares for Mr. Ready To Blitz (Deluxe), coming on December 16th.

Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.3 million video views since its release in June.

With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.

Watch “No Sympathy” here!

Continue Reading

Music Videos

Denham Reminisces On A Past Relationship In New Single “Nightmare”

Published

on

By

Rising artist Denham delivers his latest and last release of 2022 entitled, “Nightmare”. The catchy tune captures the San Clemente (Orange County) rapper reflecting on a past relationship, wanting to turn back the hands of time but also reminiscing on their time together as a nightmare making it hard for him to forget. Denham delivers a wavy, new sound to the west coast Hip-Hop scene. The independent rapper, songwriter uniquely blends rap and rock influences to turn out melodic trap tunes.

WATCH

Quote: I’m trying to blend all the genres I loved growing up into one sound. Create a euphoric sense of nostalgia. 

Continue Reading

Trending This Week

Copyright © 2021 4sho Magazine LLC.