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Lvcky Is On The Rise, With New Visuals On The Way



21-year-old hip-hop and R&B artist Lvcky has so much to say, and he wants the world to tune in for it all. Born and raised in LA’s Crenshaw district, Lvcky, who named himself after the protagonist Ace or “Lucky” in the film Paid In Full, is set on making impactful music that will self-sustain and transcend time, space, and audiences. As the writer of all his own music, the final judge of all his beats, and a veteran piano player, he’s carrying out those visions his way — to bring something new to the table. “What makes me stand out is my sound and beat selection,” he says. “It’s easy to get on any beat and rap, but sometimes artists aren’t really saying anything on their tracks.” 

A self-described melodic rapper, Lvcky started doing music with the piano at just 11 years old. He quickly learned notes and scales, and began writing music at 16. But while he certainly started immersing himself in his craft early, it took time before the independent artist started seeing music as a potential career. “I never knew I would take it seriously because of how short the chances of making it in the industry are,” he reflects. “I just kept pushing forward and maintaining.” He was 18 when he decided to take that leap, and it’s only been up from there. In 2016, he recorded his first song, “No Regrets”, at his first-ever studio session. “On Rimpau, which is in the Crenshaw area,” he recalls. 

3 years later and Lvcky now has a growing collection of projects and singles under his belt. He is currently working on visuals for songs he has in his stash. 4Sho Mag had the opportunity to catch up with Lvcky and discuss his career, goals, musical inspirations, upcoming projects, and more. Read the interview below!

What inspired your artist name? Where did you get the name from?

What inspired my artist name was the movie Paid In Full. I got the name “Lvcky” from the main character in the movie. He reminded me of how I hustle, and to always stay down until you come up– you never know when it could be your turn.

Where are you from? Where did you grow up?

I was born in Los Angeles, California and raised in the Crenshaw district.

When did you start doing music? And when did you start taking it seriously? Be as detailed as you’d like.

I started doing music when I played piano at the age of 11. I learned notes, and I started writing music at 16. I never knew I would take it seriously because of how short the chances of making it in the industry are. I just kept pushing forward and maintaining. I started taking it serious at 18.

Why music? 

I chose music because it’s a way I can express myself. Sometimes it’s hard for people to let out what they’re thinking or going through. It’s easy for me to do that when I’m in the booth.

Who/what inspires your sound/music?

I can say J. Cole, Meek Mill, and Drake inspire my sound. I look up to those 3 as they all have different styles of rapping. Knowing I can do all 3 is what separates me from the rest.

Have you been compared to other artists? If so, who?

I’ve been compared to Drake most of the time because of the flow, and how old Drake used to flow effortlessly.

Who is your motivation and why? 

My motivations are my mom, my dad, and my grandma. My mom always kept me straight wherever and whenever. Same as my dad– never a day I never had anything that I needed or wanted. I seen them work and make a way when there wasn’t. My grandma recently passed away, and ever since, I’ve been looking for hope through my music. Recently I just got it back, so I’m always going to be thinking about her.

Any life-changing stories that impacted your music career? 

Losing my grandma, grandpa, and my 2 uncles had an impact on my music. I stopped making music for some months just to get back to me. It was hard because the deaths were back to back. I’m still slowly recovering from that. 

What are your goals when it comes to your music career? What impact are you looking to make with your music? 

My goals for my music career are to push forward and always keep an image that fits me– never change for anyone and always do solid things. The impact I’m looking to make is to touch people in a way where they can always play my music. I want my music to be everlasting. I want to impact the whole world, and I know it’s possible.

What are you currently working on?

Currently, I’m working on videos and getting visuals out for songs that I have stashed away. 

What message do you want to leave the audience with when reading the article?

I’m 21 years old looking for a breakthrough in the music game, ready to work nonstop to be the best artist out. Stream Lvcky everywhere, and always stay focused and never give up. Keep going, no matter the circumstance. 

You can stream Lvcky’s music on Apple Music, Spotify, and Soundcloud, including his 3 projects “Before It’s Too Late” (2021), “Heavy Heart” (2020), and “The Pack” ft. Jaayy (2020). Look out for his upcoming project and visuals by following him on his Instagram @Lvvckky, Youtube @Lvcky, Twitter @Lvcky, TikTok @lvvckky, and Snapchat @lucky.j1. Stay tuned!

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Artist To Watch

Kapitol P releases video for “Plug First”




The rap game is constantly evolving, with unique perspectives being pushed into mainstream. Hip-hop/rap artist Kapitol P, is a dominant voice to be heard, felt and respected. Kapitol P releases the video for the single Plug First, a larger than life depiction directed by Will Gates. Using cinematic influence, the video gives viewers a story to remember . Offering a raw but precise delivery, his sound is taking rap and hip-hop to another level.

Kapitol P gives rap and hip-hop a new taste

Pushing the Midwest, Kapitol P shows the talent Chicago really has to offer. Coming from the Maywood neighborhood, his music is heavily inspired by his upbringing and personal reflections. Deadly with the pen, his lyrics are skillful and exhilarating. Earlier releases like Principal, Free Em’ All and G5 show his variety and precision within rap. Although from the windy city, his sound can sometimes resemble that of the East Coast. Per Instagram comments from fans, he’s often been compared to Papoose. His voice is deep, yet melodic in the same breathe.

With a detailed and cinematic approach, the video for “Plug First” almost seems like an independent film. Telling a plot that goes along with the vibe of the song itself, we see Kapitol get creative with this latest release. Different scenes using blue tint switch back and fourth as the storyline unfolds. With a surprise and unexpected ending, Kapitol leaves fans with a message across the screen saying “Keep Your Friends Close and Your Enemies Closer..” Follow the talented artist on Instagram @kapitol_p to see exclusive content.

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BK Bruisers DUSTY LOCANE and TaTa Connect for “WRAP EM UP”




DUSTY LOCANE obliterates instrumentals with his booming basso delivery, commanding each track like a drill sergeant in boot camp. Joining forces with another rising star from his home borough, the Brooklyn bruiser shares WRAP EM UP,” a scintillating new video. On “WRAP EM UP,” DUSTY goes back and forth with 41 standout TaTa, his gravelly charisma providing the perfect counterpoint to TaTa’s manic energy, as they sing each other’s praises: “No cap, the knocker make him lift/And I’m with Dusty posted on the 5th,” says TaTa. The video finds the drill duo strutting their stuff in a graffitied soundstage, flanked by Brooklyn baddies and an emerald green Lambo as they energetically perform their verses.

“WRAP EM UP” is a highlight from  NIGHTMARE ON DA FIFTH, a sinister project that dropped on Halloween. The new tape continues to cement the Canarsie native’s chokehold on the Brooklyn drill scene, while also taking the time to showcase the talents of DUSTY’s 95MM crew, including 3KizzyKajun Waters, who recently teamed with DUSTY for the new banger “Chevelle,” SFIV5Stelly Hundo, and OMB Jay Dee. Home to highlights like PRESSURE” and FLU GANG,” and the buzzing single ROLANDO 2 (Catch The Rain)” (1.1 million views in 2 weeks), NIGHTMARE ON DA FIFTH is available everywhere via EMPIRE.

NIGHTMARE ON DA FIFTH continues a busy year for DUSTY LOCANE. He recently teamed up with his EMPIRE associates Rah Swish, OnPointLikeOP, and Ron Suno for the fierce SAY DAT EP,  home to peerless posse cuts like BUST DOWN” (1.2 million views) and “ANGELS & DEMONS” (1.1 million views). Earlier in the year, DUSTY dropped the ROLLIN N CONTROLLIN EP, which collected each installment of DUSTY, “ROLLIN N CONTROLLIN ”  singles, including the recent “ROLLIN N CONTROLLIN Pt. 3 (BEEN ROLLIN),” it’s TikTok-viral predecessor, and the GOLD certified original. The EP also featured his second-ever single, “Rolando (Caught In The Rain),” which generated hundreds of millions of streams across platforms.

With his suvies at his back and much further to rise, DUSTY LOCANE is well on his way toward taking over the Brooklyn scene.

Watch “WRAP EM UP” ft. TaTa here!

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Jay Critch Shares “Up All Night,” A Breezy Party Anthem




Putting his borough on his back as he continues a new phase of his career, Jay Critch is on a mission to ascend to NYC rap’s upper echelon. Showing us how he throws down in a breezy new banger, Jay Critch shares Up All Night.” Produced by Cozier, who applies an Afrobeats-inflected bounce under slinky keyboards and plinking xylophones, “Up All Night” finds Critch thinking about how far he’s come, from Clinton Hill corners to penthouses in Manhattan. Though he has more than he ever thought he’d have, “Up All Night” proves that all the success in the world won’t keep him from looking over his shoulder: “I been feelin’ paranoid, got me runnin’ red lights/Back when I was doin’ wrong, I was movin’ so right/Now I’m livin so fast, still prayin’ at night.” Despite his demons, Critch resolves to celebrate life’s pleasures, large and small: “I’m on the plane thinkin’ bout all the times I was out in the cold now I got my wrist frozen.” The video finds the 24-year-old rhymer traveling to Trinidad & Tobago for tropical days and debaucherous late nights.

“Up All Night” is the latest in a run of singles from the 24-year-old Brooklyn rapper. In September, he reconnected with his mentor and frequent collaborator Rich The Kid for only the second time since 2019 with his single Lefty” (over 1 million views). In August, Critch shared the beat-shifting banger Close To Me/Active,” combining two hard-hitting songs into one and proving why he remains Brooklyn’s big dog. Earlier this year, Critch connected with Harry Fraud for the airy, REVOLT-praised “Born With It.”

Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.

Currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape, the Clinton Hill colossus prepares to resume his Five Borough takeover. Stay tuned for much more.

Watch “Up All Night” here!

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