Artist To Watch

Lvcky Is On The Rise, With New Visuals On The Way

Published

3 years ago

May 14, 2021

21-year-old hip-hop and R&B artist Lvcky has so much to say, and he wants the world to tune in for it all. Born and raised in LA’s Crenshaw district, Lvcky, who named himself after the protagonist Ace or “Lucky” in the film Paid In Full, is set on making impactful music that will self-sustain and transcend time, space, and audiences. As the writer of all his own music, the final judge of all his beats, and a veteran piano player, he’s carrying out those visions his way — to bring something new to the table. “What makes me stand out is my sound and beat selection,” he says. “It’s easy to get on any beat and rap, but sometimes artists aren’t really saying anything on their tracks.”

A self-described melodic rapper, Lvcky started doing music with the piano at just 11 years old. He quickly learned notes and scales, and began writing music at 16. But while he certainly started immersing himself in his craft early, it took time before the independent artist started seeing music as a potential career. “I never knew I would take it seriously because of how short the chances of making it in the industry are,” he reflects. “I just kept pushing forward and maintaining.” He was 18 when he decided to take that leap, and it’s only been up from there. In 2016, he recorded his first song, “No Regrets”, at his first-ever studio session. “On Rimpau, which is in the Crenshaw area,” he recalls.

3 years later and Lvcky now has a growing collection of projects and singles under his belt. He is currently working on visuals for songs he has in his stash. 4Sho Mag had the opportunity to catch up with Lvcky and discuss his career, goals, musical inspirations, upcoming projects, and more. Read the interview below!

What inspired your artist name? Where did you get the name from?

What inspired my artist name was the movie Paid In Full. I got the name “Lvcky” from the main character in the movie. He reminded me of how I hustle, and to always stay down until you come up– you never know when it could be your turn.

Where are you from? Where did you grow up?

I was born in Los Angeles, California and raised in the Crenshaw district.

When did you start doing music? And when did you start taking it seriously? Be as detailed as you’d like.

I started doing music when I played piano at the age of 11. I learned notes, and I started writing music at 16. I never knew I would take it seriously because of how short the chances of making it in the industry are. I just kept pushing forward and maintaining. I started taking it serious at 18.

Why music?

I chose music because it’s a way I can express myself. Sometimes it’s hard for people to let out what they’re thinking or going through. It’s easy for me to do that when I’m in the booth.

Who/what inspires your sound/music?

I can say J. Cole, Meek Mill, and Drake inspire my sound. I look up to those 3 as they all have different styles of rapping. Knowing I can do all 3 is what separates me from the rest.

Have you been compared to other artists? If so, who?

I’ve been compared to Drake most of the time because of the flow, and how old Drake used to flow effortlessly.

Who is your motivation and why?

My motivations are my mom, my dad, and my grandma. My mom always kept me straight wherever and whenever. Same as my dad– never a day I never had anything that I needed or wanted. I seen them work and make a way when there wasn’t. My grandma recently passed away, and ever since, I’ve been looking for hope through my music. Recently I just got it back, so I’m always going to be thinking about her.

Any life-changing stories that impacted your music career?

Losing my grandma, grandpa, and my 2 uncles had an impact on my music. I stopped making music for some months just to get back to me. It was hard because the deaths were back to back. I’m still slowly recovering from that.

What are your goals when it comes to your music career? What impact are you looking to make with your music?

My goals for my music career are to push forward and always keep an image that fits me– never change for anyone and always do solid things. The impact I’m looking to make is to touch people in a way where they can always play my music. I want my music to be everlasting. I want to impact the whole world, and I know it’s possible.

What are you currently working on?

Currently, I’m working on videos and getting visuals out for songs that I have stashed away.

What message do you want to leave the audience with when reading the article?

I’m 21 years old looking for a breakthrough in the music game, ready to work nonstop to be the best artist out. Stream Lvcky everywhere, and always stay focused and never give up. Keep going, no matter the circumstance.

You can stream Lvcky’s music on Apple Music, Spotify, and Soundcloud, including his 3 projects “Before It’s Too Late” (2021), “Heavy Heart” (2020), and “The Pack” ft. Jaayy (2020). Look out for his upcoming project and visuals by following him on his Instagram @Lvvckky, Youtube @Lvcky, Twitter @Lvcky, TikTok @lvvckky, and Snapchat @lucky.j1. Stay tuned!

Artist To Watch

TwizzyTwitch Drops Fresh Single “GO BABY” ft. RJMrLA and JAG, Sets Stage for Anticipated “TWIN” Project

Published

44 mins ago

July 26, 2024

Kalisha Perera

Emerging artist TwizzyTwitch has unveiled his latest single “GO BABY,” featuring renowned rappers RJMrLA and JAG, sparking enthusiasm for their collaborative effort “TWIN,” slated for later this year. The inclusion of DJ Drama as host has ignited fervor within the music community.

“GO BABY” captures the dynamic essence of modern Los Angeles, poised to dominate both nightclub scenes and nationwide airwaves with its infectious rhythms and unforgettable melodies. The track highlights TwizzyTwitch’s lyrical versatility alongside the distinct styles of RJMrLA and JAG.

TwizzyTwitch is rapidly making a name for himself in hip-hop, recognized for blending introspective narratives with lively beats. His profound ties to LA’s diverse music scene are reflected in his journey from Long Beach to downtown LA, showcasing his resilience and innovative spirit as a rapper, entrepreneur, and visionary.

“I’ve always aimed to authentically portray our city’s energy through my music,” TwizzyTwitch explains. “‘GO BABY’ is a celebration of triumph amidst life’s challenges.”

Beyond his musical endeavors, TwizzyTwitch is committed to crafting and producing his music, drawing inspiration from icons such as Eminem and J. Cole to create tracks that deeply resonate with audiences.

With “GO BABY” gaining traction through viral clips from its music video debut, TwizzyTwitch is positioned to make a lasting impact on the music scene with his forthcoming projects.

Follow TwizzyTwitch:

Instagram

For more information and to listen to “GO BABY,” visit TwizzyTwitch’s official channels on

YouTube | Apple Music | Spotify

Artist To Watch

Kerstin And Her Path To Solo Stardom Revealed Through “So Deep”

Published

3 days ago

July 23, 2024

Kalisha Perera

Kerstin, an emerging artist in the R&B landscape, is captivating audiences with her latest single, “So Deep“. Known for her soulful voice and compelling songwriting, Kerstin is carving out a unique space in the music industry. Her new release marks an exciting chapter in her career, showcasing her talent in both vocal performance and dance.

Who is Kerstin?

For those unfamiliar with Kerstin, she is an artist whose roots are deeply embedded in music. Having spent her entire life on stage, she brings a wealth of experience and passion to her craft. She describes the studio as her “safe place,” where she can fully immerse herself in the creative process. This dedication is evident in every note she sings and every lyric she writes.

“So Deep” is more than just her latest single. In fact, it’s a glimpse into Kerstin’s creative world. She has always been committed to letting her music speak for itself, but with this release, she is stepping out from behind the shadows. When asked why she decided to show more of herself, she explained, “I really just wanted to focus on the music. Releasing music as a writer is important to me“.

The Visual Experience of “So Deep”

The official music video for “So Deep” is as mesmerizing as the record itself. It offers fans a preview of what to expect from Kerstin’s upcoming project, set to release sometime in summer 2024. The official visuals highlight her skills as both a vocalist and a dancer, presenting a bold and confident image that resonates with viewers.

Nonetheless, in her recent video for “So Deep,” Kerstin makes a powerful statement. The visuals are breathtaking, showcasing her talent and confidence as a solo artist. She had fun shooting the video, and this joy is palpable. The video provides a sneak peek into her forthcoming project and signals her intention to make a lasting impact on the R&B scene.

The Journey from Untitled to “So Deep”

Kerstin’s second project, Untitled, featured a moody green cover with a mysterious silhouette. Fans were enthralled by the medley of songs, drawn in by the allure of the unknown artist behind the music. Then, she had her single “Eyes” which served as a standout track, captivating listeners and leaving them yearning for more. With “So Deep,” Kerstin steps out of the shadows, revealing more of herself and her artistry.

With that being said, Kerstin’s dedication to her music is unwavering. She has been honing her skills for years, and her efforts are evident in her polished performances and heartfelt lyrics. Her ability to express emotion through her music is a testament to her talent and hard work. For now, get familiar with the trailblazing talent! Don’t miss out on the chance to witness the rise of an R&B sensation. Press play on her most recently released visuals and step into “So Deep”.

CONNECT WITH KERSTIN ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube

Artist To Watch

Star2 x ChinaTown Runner x LerMuDex Drops “Onna Road”

Published

3 days ago

July 23, 2024

Weasel

Asian-American artists Star2, ChinaTown Runner, and LerMuDex release “Onna Road,” it’s the third single from their upcoming EP From the Jungle to the Streets, set for release next month.

Recorded aboard a cruise ship to the Bahamas and Mexico in their sailing “Cruise Cabin Studio,” “Onna Road” captures the myriad challenges artists face. From relationship challenges, trust issues, haters, and even friends turning on them, the struggle is undeniable. This collaboration between the three artists underscores the importance of camaraderie and community in art and life “I’m far away from home / yeah I’m on the road,” sings Star2, resonating with every artist who has ever felt the weight of their journey. Star2 faces challenges artistically and personally, reflecting on lost love and feeling alone. Despite the song’s theme, it’s an easy vibe to listen to. The track opens with a reflective groove, highlighted by Star2’s vulnerable and honest lyrics that shine through. The beat kicks in, carrying the song through.

Star2 is no stranger to hardship. His story is one of resilience. He was born into a refugee camp in Myanmar and then sheer luck brought him to safety and freedom in the States. His new documentary, RETURN TO KAWTHOOLEI: A Refugee Rapper’s Journey to His Homeland in Burma, has received over 5 film festival awards +recognitions. Notable collaborations include acclaimed rappers Soulja Boy, $tupid Young, Mozzy, and Luh Kel just to name a few. Now, Star2′ current project highlights the bond and collective resilience of shared cultural roots.