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Lvcky Is On The Rise, With New Visuals On The Way

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21-year-old hip-hop and R&B artist Lvcky has so much to say, and he wants the world to tune in for it all. Born and raised in LA’s Crenshaw district, Lvcky, who named himself after the protagonist Ace or “Lucky” in the film Paid In Full, is set on making impactful music that will self-sustain and transcend time, space, and audiences. As the writer of all his own music, the final judge of all his beats, and a veteran piano player, he’s carrying out those visions his way — to bring something new to the table. “What makes me stand out is my sound and beat selection,” he says. “It’s easy to get on any beat and rap, but sometimes artists aren’t really saying anything on their tracks.” 

A self-described melodic rapper, Lvcky started doing music with the piano at just 11 years old. He quickly learned notes and scales, and began writing music at 16. But while he certainly started immersing himself in his craft early, it took time before the independent artist started seeing music as a potential career. “I never knew I would take it seriously because of how short the chances of making it in the industry are,” he reflects. “I just kept pushing forward and maintaining.” He was 18 when he decided to take that leap, and it’s only been up from there. In 2016, he recorded his first song, “No Regrets”, at his first-ever studio session. “On Rimpau, which is in the Crenshaw area,” he recalls. 

3 years later and Lvcky now has a growing collection of projects and singles under his belt. He is currently working on visuals for songs he has in his stash. 4Sho Mag had the opportunity to catch up with Lvcky and discuss his career, goals, musical inspirations, upcoming projects, and more. Read the interview below!

What inspired your artist name? Where did you get the name from?

What inspired my artist name was the movie Paid In Full. I got the name “Lvcky” from the main character in the movie. He reminded me of how I hustle, and to always stay down until you come up– you never know when it could be your turn.

Where are you from? Where did you grow up?

I was born in Los Angeles, California and raised in the Crenshaw district.

When did you start doing music? And when did you start taking it seriously? Be as detailed as you’d like.

I started doing music when I played piano at the age of 11. I learned notes, and I started writing music at 16. I never knew I would take it seriously because of how short the chances of making it in the industry are. I just kept pushing forward and maintaining. I started taking it serious at 18.

Why music? 

I chose music because it’s a way I can express myself. Sometimes it’s hard for people to let out what they’re thinking or going through. It’s easy for me to do that when I’m in the booth.

Who/what inspires your sound/music?

I can say J. Cole, Meek Mill, and Drake inspire my sound. I look up to those 3 as they all have different styles of rapping. Knowing I can do all 3 is what separates me from the rest.

Have you been compared to other artists? If so, who?

I’ve been compared to Drake most of the time because of the flow, and how old Drake used to flow effortlessly.

Who is your motivation and why? 

My motivations are my mom, my dad, and my grandma. My mom always kept me straight wherever and whenever. Same as my dad– never a day I never had anything that I needed or wanted. I seen them work and make a way when there wasn’t. My grandma recently passed away, and ever since, I’ve been looking for hope through my music. Recently I just got it back, so I’m always going to be thinking about her.

Any life-changing stories that impacted your music career? 

Losing my grandma, grandpa, and my 2 uncles had an impact on my music. I stopped making music for some months just to get back to me. It was hard because the deaths were back to back. I’m still slowly recovering from that. 

What are your goals when it comes to your music career? What impact are you looking to make with your music? 

My goals for my music career are to push forward and always keep an image that fits me– never change for anyone and always do solid things. The impact I’m looking to make is to touch people in a way where they can always play my music. I want my music to be everlasting. I want to impact the whole world, and I know it’s possible.

What are you currently working on?

Currently, I’m working on videos and getting visuals out for songs that I have stashed away. 

What message do you want to leave the audience with when reading the article?

I’m 21 years old looking for a breakthrough in the music game, ready to work nonstop to be the best artist out. Stream Lvcky everywhere, and always stay focused and never give up. Keep going, no matter the circumstance. 

You can stream Lvcky’s music on Apple Music, Spotify, and Soundcloud, including his 3 projects “Before It’s Too Late” (2021), “Heavy Heart” (2020), and “The Pack” ft. Jaayy (2020). Look out for his upcoming project and visuals by following him on his Instagram @Lvvckky, Youtube @Lvcky, Twitter @Lvcky, TikTok @lvvckky, and Snapchat @lucky.j1. Stay tuned!

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NFL Star Lu’ Makes His Debut Into Music With Single “FEVA”

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Jesse Luketa, now going by Lu’ (@ottawasveryown), renowned as the Arizona Cardinals’ talented linebacker, is making headlines beyond the football field as he steps into the world of music with the release of his debut single, “FEVA,” available now on all platforms. The musician is exploring a new creative outlet, showcasing his versatility and passion beyond the gridiron.

“FEVA” is more than just a song for Lu; it’s an exploration of his artistic identity, seamlessly merging the realms of the athlete and the artist. Describing the track, Lu expresses, “It’s real, relatable, and, above all, a catchy vibe,” inviting listeners into a captivating musical experience.

Originally hailing from Ottawa, Ontario, Canada, and now making waves in Phoenix, Arizona, Lu brings a unique blend of cultural influences to his music, creating a sound as diverse as his background. His distinct sound, drawing inspiration from English and French-speaking artists, as well as Congolese artists, sets him apart in the industry, promising a refreshing musical journey for his audience.

Lu’s passion for music is deeply rooted in his personal experiences. “Playing at the highest level of football has been my dream since I was 7, but the one thing I’ve loved just as much since that time is music,” he shares. Music became a connection to his roots and a means to express himself, transcending the boundaries of his athletic pursuits.

With a mission to shake things up in the music industry, Lu is committed to bringing authenticity and rawness to his work. He envisions creating “feel-good music” that resonates with listeners and becomes a shared experience with their loved ones.

Reflecting on his musical influences, Lu draws inspiration from diverse legends such as JB Mpiana, Bob Marley, Burna Boy, and Drake. This eclectic mix showcases the broad spectrum of styles that have shaped his unique musical journey.

Looking forward, Lu has set ambitious goals, aiming to land three songs among the prestigious Billboard Hot 100. He proudly shares his stamp of approval from neighborhood hero Belly, marking a significant milestone in his young music career.

Jesse Lu is poised to captivate audiences not only with his prowess on the football field but also with his distinctive sound and authentic storytelling. Stay tuned for the unfolding musical journey of this rising Canadian artist, as he continues to break barriers and redefine success in both sports and music.

Stream “FEVA” here.

Spotify: https://open.spotify.com/album/5eHXxA67UWnxLUFDZkYzIi?referral=labelaffiliate&utm_source=1011lyhwKhND&utm_medium=Indie_Distrokid&utm_campaign=labelaffiliate

Apple Music: https://music.apple.com/ca/album/feva/1730167044?i=1730167045

About Jesse Lu

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Jesse Lu is a professional athlete and talented musician based in Phoenix, Arizona. Known for his role as a linebacker with the Arizona Cardinals, Lu is now making waves in the music industry with his debut single “FEVA.” His unique sound, inspired by diverse cultural influences, promises a fresh and captivating musical experience for audiences worldwide.

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Lil $o$o Drops “Enhancements”

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Capitalizing off his recent GRAMMY win by way of contribution to Lil Durk & J.Cole‘s “All My Life,” Platinum-producer/songwriter LunchMoney Lewis (@LunchMoneyLewis) handles instrumentation duties alongside TheOnlyDiet for Lunchbox Records signee Lil $o$o’s (@lilsosodon) brand new single “Enhancements.” Following up visuals for “Outside Widdit” and “No Hands” featuring Tay Money, the reflective record celebrates make-up artists, nail techs, and hairdressers who keep society’s fairer sex flawless. [Photo Credit: Jordan Krane]

In an exclusive press statement to Medium Creative Agency, the Issa Rae-approved “Florida Girl” reveals: “I do lashes, so I have a lot of respect for women in the beauty industry. I don’t hear a lot of songs that pay homage to beauty service providers so I took it upon myself to give us an anthem.”

There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home. 

The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better. 

After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatzSFL XaviTheonlyDietTojuBrianXWhite, ¨C38C,¨C39Cand ¨C40C. Guest features come by way of ¨C41C recording artist ¨C42C, ¨C43C affiliate ¨C44C, ¨C45C vocalist ¨C46C, and ¨C47C.

Take a listen to “Enhancements” on your DSP of choice below via Black 17 Media The Orchard and watch the official visual for “Outside Widdit” | HERE.

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Durham’s Big YBA Releases New Album, ‘Definition of Living’

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After enlisting Rich The Kid signee SetitOff83 for “Swag Surfin'” sampling collaboration “Hypnotic” as well as consistently feeding fans over the last year with quick-strike drops “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” North Carolina rap authority Big YBA (@BIGYBA_) unloads his latest body of work Definition of Living. Comprised of 15 cohesive tracks, the project includes a lone feature GetRichZay while production duties were handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Press play on the Definition of Living via Nu Nation / Vydia as well as watch the Creative Cartel-directed visual for “Hypnotic” below.

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