Connect with us

Artist To Watch

Lvcky Is On The Rise, With New Visuals On The Way

Published

on

21-year-old hip-hop and R&B artist Lvcky has so much to say, and he wants the world to tune in for it all. Born and raised in LA’s Crenshaw district, Lvcky, who named himself after the protagonist Ace or “Lucky” in the film Paid In Full, is set on making impactful music that will self-sustain and transcend time, space, and audiences. As the writer of all his own music, the final judge of all his beats, and a veteran piano player, he’s carrying out those visions his way — to bring something new to the table. “What makes me stand out is my sound and beat selection,” he says. “It’s easy to get on any beat and rap, but sometimes artists aren’t really saying anything on their tracks.” 

A self-described melodic rapper, Lvcky started doing music with the piano at just 11 years old. He quickly learned notes and scales, and began writing music at 16. But while he certainly started immersing himself in his craft early, it took time before the independent artist started seeing music as a potential career. “I never knew I would take it seriously because of how short the chances of making it in the industry are,” he reflects. “I just kept pushing forward and maintaining.” He was 18 when he decided to take that leap, and it’s only been up from there. In 2016, he recorded his first song, “No Regrets”, at his first-ever studio session. “On Rimpau, which is in the Crenshaw area,” he recalls. 

3 years later and Lvcky now has a growing collection of projects and singles under his belt. He is currently working on visuals for songs he has in his stash. 4Sho Mag had the opportunity to catch up with Lvcky and discuss his career, goals, musical inspirations, upcoming projects, and more. Read the interview below!

What inspired your artist name? Where did you get the name from?

What inspired my artist name was the movie Paid In Full. I got the name “Lvcky” from the main character in the movie. He reminded me of how I hustle, and to always stay down until you come up– you never know when it could be your turn.

Where are you from? Where did you grow up?

I was born in Los Angeles, California and raised in the Crenshaw district.

When did you start doing music? And when did you start taking it seriously? Be as detailed as you’d like.

I started doing music when I played piano at the age of 11. I learned notes, and I started writing music at 16. I never knew I would take it seriously because of how short the chances of making it in the industry are. I just kept pushing forward and maintaining. I started taking it serious at 18.

Why music? 

I chose music because it’s a way I can express myself. Sometimes it’s hard for people to let out what they’re thinking or going through. It’s easy for me to do that when I’m in the booth.

Who/what inspires your sound/music?

I can say J. Cole, Meek Mill, and Drake inspire my sound. I look up to those 3 as they all have different styles of rapping. Knowing I can do all 3 is what separates me from the rest.

Have you been compared to other artists? If so, who?

I’ve been compared to Drake most of the time because of the flow, and how old Drake used to flow effortlessly.

Who is your motivation and why? 

My motivations are my mom, my dad, and my grandma. My mom always kept me straight wherever and whenever. Same as my dad– never a day I never had anything that I needed or wanted. I seen them work and make a way when there wasn’t. My grandma recently passed away, and ever since, I’ve been looking for hope through my music. Recently I just got it back, so I’m always going to be thinking about her.

Any life-changing stories that impacted your music career? 

Losing my grandma, grandpa, and my 2 uncles had an impact on my music. I stopped making music for some months just to get back to me. It was hard because the deaths were back to back. I’m still slowly recovering from that. 

What are your goals when it comes to your music career? What impact are you looking to make with your music? 

My goals for my music career are to push forward and always keep an image that fits me– never change for anyone and always do solid things. The impact I’m looking to make is to touch people in a way where they can always play my music. I want my music to be everlasting. I want to impact the whole world, and I know it’s possible.

What are you currently working on?

Currently, I’m working on videos and getting visuals out for songs that I have stashed away. 

What message do you want to leave the audience with when reading the article?

I’m 21 years old looking for a breakthrough in the music game, ready to work nonstop to be the best artist out. Stream Lvcky everywhere, and always stay focused and never give up. Keep going, no matter the circumstance. 

You can stream Lvcky’s music on Apple Music, Spotify, and Soundcloud, including his 3 projects “Before It’s Too Late” (2021), “Heavy Heart” (2020), and “The Pack” ft. Jaayy (2020). Look out for his upcoming project and visuals by following him on his Instagram @Lvvckky, Youtube @Lvcky, Twitter @Lvcky, TikTok @lvvckky, and Snapchat @lucky.j1. Stay tuned!

Continue Reading
Click to comment

Artist To Watch

BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

Published

on

By

In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

Continue Reading

Artist To Watch

Poiison & Styles P Drops New Collaboration “Big Boys”

Published

on

The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

Continue Reading

Artist To Watch

Josvani Releases New Single “Low Lights” Ahead Of Tour

Published

on

Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

Continue Reading

Trending This Week

Copyright © 2023 4sho Magazine LLC.