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Lvcky Is On The Rise, With New Visuals On The Way

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21-year-old hip-hop and R&B artist Lvcky has so much to say, and he wants the world to tune in for it all. Born and raised in LA’s Crenshaw district, Lvcky, who named himself after the protagonist Ace or “Lucky” in the film Paid In Full, is set on making impactful music that will self-sustain and transcend time, space, and audiences. As the writer of all his own music, the final judge of all his beats, and a veteran piano player, he’s carrying out those visions his way — to bring something new to the table. “What makes me stand out is my sound and beat selection,” he says. “It’s easy to get on any beat and rap, but sometimes artists aren’t really saying anything on their tracks.” 

A self-described melodic rapper, Lvcky started doing music with the piano at just 11 years old. He quickly learned notes and scales, and began writing music at 16. But while he certainly started immersing himself in his craft early, it took time before the independent artist started seeing music as a potential career. “I never knew I would take it seriously because of how short the chances of making it in the industry are,” he reflects. “I just kept pushing forward and maintaining.” He was 18 when he decided to take that leap, and it’s only been up from there. In 2016, he recorded his first song, “No Regrets”, at his first-ever studio session. “On Rimpau, which is in the Crenshaw area,” he recalls. 

3 years later and Lvcky now has a growing collection of projects and singles under his belt. He is currently working on visuals for songs he has in his stash. 4Sho Mag had the opportunity to catch up with Lvcky and discuss his career, goals, musical inspirations, upcoming projects, and more. Read the interview below!

What inspired your artist name? Where did you get the name from?

What inspired my artist name was the movie Paid In Full. I got the name “Lvcky” from the main character in the movie. He reminded me of how I hustle, and to always stay down until you come up– you never know when it could be your turn.

Where are you from? Where did you grow up?

I was born in Los Angeles, California and raised in the Crenshaw district.

When did you start doing music? And when did you start taking it seriously? Be as detailed as you’d like.

I started doing music when I played piano at the age of 11. I learned notes, and I started writing music at 16. I never knew I would take it seriously because of how short the chances of making it in the industry are. I just kept pushing forward and maintaining. I started taking it serious at 18.

Why music? 

I chose music because it’s a way I can express myself. Sometimes it’s hard for people to let out what they’re thinking or going through. It’s easy for me to do that when I’m in the booth.

Who/what inspires your sound/music?

I can say J. Cole, Meek Mill, and Drake inspire my sound. I look up to those 3 as they all have different styles of rapping. Knowing I can do all 3 is what separates me from the rest.

Have you been compared to other artists? If so, who?

I’ve been compared to Drake most of the time because of the flow, and how old Drake used to flow effortlessly.

Who is your motivation and why? 

My motivations are my mom, my dad, and my grandma. My mom always kept me straight wherever and whenever. Same as my dad– never a day I never had anything that I needed or wanted. I seen them work and make a way when there wasn’t. My grandma recently passed away, and ever since, I’ve been looking for hope through my music. Recently I just got it back, so I’m always going to be thinking about her.

Any life-changing stories that impacted your music career? 

Losing my grandma, grandpa, and my 2 uncles had an impact on my music. I stopped making music for some months just to get back to me. It was hard because the deaths were back to back. I’m still slowly recovering from that. 

What are your goals when it comes to your music career? What impact are you looking to make with your music? 

My goals for my music career are to push forward and always keep an image that fits me– never change for anyone and always do solid things. The impact I’m looking to make is to touch people in a way where they can always play my music. I want my music to be everlasting. I want to impact the whole world, and I know it’s possible.

What are you currently working on?

Currently, I’m working on videos and getting visuals out for songs that I have stashed away. 

What message do you want to leave the audience with when reading the article?

I’m 21 years old looking for a breakthrough in the music game, ready to work nonstop to be the best artist out. Stream Lvcky everywhere, and always stay focused and never give up. Keep going, no matter the circumstance. 

You can stream Lvcky’s music on Apple Music, Spotify, and Soundcloud, including his 3 projects “Before It’s Too Late” (2021), “Heavy Heart” (2020), and “The Pack” ft. Jaayy (2020). Look out for his upcoming project and visuals by following him on his Instagram @Lvvckky, Youtube @Lvcky, Twitter @Lvcky, TikTok @lvvckky, and Snapchat @lucky.j1. Stay tuned!

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Artist To Watch

Bhu$$ Shares New Visual – “Composure”

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“Music is about building genuine relationships to me and keeping them strong. People change [and] some stay the same.”

That’s what it’s all about for Bhu$$, a Compton-based rapper with his eyes set on more. Not only for his sound, but for his success in the business. Don’t let the rapper title fool you, Bhu$$ wants be the player and the coach in rap. Forward thinking, he sees himself one day owning a label and putting his own tours/shows together. It’s an idea that he began to create for himself once serious started to consider doing it professionally. His upbringings gravitated to him to music early on, being in the choir for a number of years growing up. But it wasn’t until his sophomore year in college that had his mind set on it. 

His sound’s self-described as “melodic rap”, which enables him to really helps listeners feel his thoughts, instead of just hearing them. Combined with his good ear for sounds, the autotune he adds gives his songs a nice texture that brings it all together. It really pops out on songs like his latest single  “Composure”, a reflective groovy track as he pledges to maintain his focus. The emotional sample flip enables Bhu$$ to express his love for the grind, which is exactly how he got his moniker.

“My friends gave it to me. Ive always had a certain friend in me and that made them [want to] nickname it.”

The “Coupe” spitter is coming even harder on his forthcoming project “Huss and Friends 2”, a project that’s a testament to how much he’s grown as an artist. “This second project shows the progression within my sound and how it has evolved me and my peers around me”. Fan will also soon get the chance to see him perform live at this year’s Juneteenth Festival in LA.

Make sure to keep streaming “Composure” below.

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Artist To Watch

CHAMP T EXCLUSIVE INSIDER REPORT

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When it comes to independent artists being able to promote, distribute, and interact with fans as a relates to their music releases, there are so many ways to stay relevant in this digital age. The music industry is no exception to the increasing changes being brought on the web 3.0, and many artists are seeking to unify the world of cryptocurrency/nonfungible tokens to their sounds, offering a new way for not just digital artists, but musical artists to gain an entirely new Fanbase and recognition through a new medium of art.

Despite only putting out music over the last several months, chip T is a heavyweight contender not just the music industry, but social media, in the world of crypto, as well. With his tracks averaging over 500 K streams each, a sizable social media following to begin with, in addition to a smooth sound paired with nice visuals to allow for a new way to present music to the masses.

Champ T has written and composed several tracks, including one of his most recent songs, “Hush,” featuring JayJ. Champ T has already worked alongside noteworthy artists in the Web3 space, and as a result was handed the opportunity to set up + perform at One Night in LA.

Other names present at One Night in LA included Quadeca, DC the Don, Nascar Aloe, Sad Frosty, and many more. Champ T pushes the boundaries of what music can do; not just to his listeners, but how he hopes to impact the internet. To Champ T, creating a solid online community is just a part of the process. He is one of the pioneers helping marry the digital renaissance of NFTs with the music industry in a “deeper than surface-level, meaningful way and continuing to challenge what it means to be a musical artist in an increasingly digital era.

In Champ T’s words, “This will help others in the industry, opening the door for more opportunities and showing them that you do not have to confine yourself to one thing. The goal is to pursue a career that makes you happy and fight for your dreams without giving up,” says Champ T.

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ASHTEN RAY TALKS INSPIRATION OF TRENDING SINGLES

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Ashten Ray, a pop singer hailing from White Hall, Illinois, a small town about an hour north of Saint Louis. Growing up around music and even pushing through highschool, Ashten found a love for writing music not just for himself but other artists.

Shortyl after finishing high school, Ashten found himself in Warrensburg, MO attending the university of Central Missouri. Calamity struck when he lost his bestfriend to traumatic suicide. Thhis sparked a new vision and a call for sobriety which he titles his first hit song, “Sober”. It’s a song about wanting to better yourself, but also a reminder that we’re not alone. The success of this first release inspired Ashten to drop out of school to pursue music professionally. Shortly after, Ashten released his second song “Alone” which caught the attention of several music executives and other artists.

Ashten had the opportunity of a lifetime by way of a chance encounter with Tech N9ne at a restaurant in Kansas City which lead to Ashten being featured on Tech N9ne’s album “ASIN9NE” and collaboration with T-Pain. Ashten’s music has garnered millions of streams across digital streaming platforms and has been recognized and praised by Clinton Sparks, London on da Track, and more! Ashten is only three years into his music career, but he has already charted on Billboard and Itunes. In another three years Ashten Ray will be a well-known artist with a powerful message sure to captivate the attention of any listener.

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