Artist To Watch
Atlanta-Based Rapper OGPD Is Up Next With His EP “1050”
For rapper OGPD, purpose and drive mean everything. That’s what propelled his debut in the world of rap and hip-hop back in 2018, and now, the Atlanta-based artist hopes to be a bona fide example of what happens when one chases their dreams, sentiments synthesized in his recently-released EP, “1050”.
“On God Purpose Driven”, the phrase behind his name, encompasses more than who OGPD is as an artist; it’s an ode to his principles. “I’m a self-motivated, driven person,” he says. “You’ve always got to have a purpose, and if you don’t know what it is, you’ve got to find that and chase it.” For OGPD, that’s always been his practice. Now, he’s building with intention.
The uptown Bronx-raised rapper kindled his love for music young, sitting in on his father’s at-home mixing sessions. Growing up and seeing his father, a respected DJ surrounded by figures in music like Heavy D, The Locs, and Diddy, marked the beginnings of his turn toward the world of music-making.
But OGPD didn’t start off on the mic. “I didn’t start creating hip hop music till 2010,” he recalls. “I started as an engineer, learning from a couple Grammy engineers till around 2018.” His love for music ablaze, OGPD began to observe the climate of the rap game. The independent artist made his move to Atlanta in 2014, charged with inspiration from the city’s music scene and sounds. “I felt like I did everything rappers were doing,” he notes. “I was getting money, dressing a certain way to where everybody thought I rapped. My homie Broadway kept tryna get me to f-ck with it.” Sooner or later, it just felt meant to be, and that year, he made his rap debut with the recording of his first single.
OGPD reflects on his roots and upbringing as he works to inspire his audience. “Just coming from the Bronx and living on 241st, you see so much sh-t from drugs. People dying, gang banging, and everybody tryna grind and get to it,” he says. “I saw 3 people get shot and murdered on my block in broad day. That sh-t made me think about ways to get out because this sh-t can’t be normal, but not on something to where I leave and don’t come back.” His purpose goes beyond his craft; it lies in his ultimate intent to give back. “It’s more of a way to impact people, and kids like me who don’t think there’s a way out.” Citing his father and music moguls like 50 Cent, Jay-Z, Diddy, and Nipsey Hussle as his biggest influences, the artist has focused his sights not only on developing his artistry, but becoming a beacon of hope for others. Through it all, his motivations remain clear. “My family, my homies, and my hood, 241st and White Plains Road.”
With the release of his EP “1050” in January, OGPD has sunk into the unique angles with which he approaches his music, as well as the Caribbean-influenced melodies he attributes to his upbringing. The new project, now available on all streaming platforms and steered by its 3 lead singles “Flooded”, “Whenever”, and “Dolce Gabbana”, involves the artist stepping into and embracing all of his star qualities. Teasing another project in July and a visual to accompany one of its tracks, it is clear he is just getting started. “I make music to vibe to, to party to, and to motivate the hustlers and the people that are getting to it,” he states. “Y’all seeing the next big dope artist outta Atlanta.”
You can stream “1050” on all platforms: Apple Music, Spotify, Tidal, Youtube, Soundcloud, and Pandora. Look out for OGPD’s latest videos on his Youtube channel, and keep up-to-date on all his upcoming work by following his Instagram, @_ogpd_!
Artist To Watch
BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”
In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.
Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.
Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.
BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.
“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.
As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.
“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.
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