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@LBS_Keevin BARES ALL IN FREDO BANG-ASSISTED “SOUL BURDEN”

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LBS Kee’vin shares his latest effort “Soul Burden” featuring Baton Rouge emcee Fredo Bang. Produced by Mark Walters, “Soul Burden” comes following the release of Kee’vin’s jarring banger “Hood Dreams” featuring FCG Heem. The track exudes eerie, moody chords with street lyrics and a trap drumbeat, taking a cinematic approach from the visuals directed by NO MORE HEROES, the Chicago collective notable for their work with Famous Dex, Gherbo and King Von just to name a few.
 
Soul Burden” is just one of the 2021 drops coming from the Pensacola native who’s been diligently working in the studio since his sophomore project Belair Baby II. Originally released in December 2020, Belair Baby II is home for singles like love struck “Toxic” with Luh Kel, melody-driven trap banger “Conceited” ft. 2KBaby, and the 42Dugg-featuring rider’s anthem “Shining” which as generated over 3.8 million streams across all platforms. To date, Belair Baby II has accrued more than over 9.4 million combined streams and Kee’vin’s fan base continues to grow worldwide. “Belair Baby II” is available everywhere via Visionary Records/Columbia Records.

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J.R. Clark and KAI$er drop an anthem with “Stay Solid”

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Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.

“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.

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Star2 & Luh Kel Unleash “First Class”

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Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.

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Wiz Khalifa and Makua Link Up with Ozium to Drop “Clear the Air” 

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Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to dropClear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.

For over 50 years, Ozium has  been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself. 

Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”. 

“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.” 

Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.

“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!” 

Watch the music video and enter the jewelry giveaway HERE.

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