Music Videos
Jake James Shines In “Boss Thoughts” Visual

NY-newcomer Jake James released his nostalgic debut single, “Boss Thoughts” today. The new single’s boom-bap soundscape, produced by multi-platinum producer Buckwild (Notorious B.I.G., Nas, Beastie Boys, Fat Joe, Big Pun, Big L,) underscores Jake’s slick lyricism, setting the perfect tone for his debut offering. Premiered via HipHopSince1987, the video features the actual public housing Jake grew up in, as well as his dad and little cousin – a true rags to wall street story. “Boss Thoughts” is available everywhere now, watch the video HERE.
“I am a product of my environment growing up poor in rural upstate NY,” Jake explains to HipHopSince1987. “On my first single, I wanted people to feel my struggles and past traumas translated into my motivation for more. I touch on my friend passing, my best friend getting locked up, and my other best friend getting shot 7 times, as well as my ability to persevere despite it all. On the technical side, the song shows my lyrical abilities. I’m really spitting on a boom-bap instrumental produced by one of the pioneers of the sound – that alone felt crazy.”
Investment banker by day, rapper by night. Coming up in rural upstate New York, pursuing music was low on Jake James’ list of career paths. His love for writing began at five and he recalls writing poetry as his parents played Jazz and Soul oldies.
Jake figured that education would be his easiest way out. At fifteen, he used his top-tier SAT scores to apply for college and was accepted. In college, Jake studied finance, ran his own small equity fund, and began touring small shows in various markets, opening for notable established acts, including G-Unit, Dave East, and Moneybagg Yo. Eventually Jake organically sold-out NYC’s legendary venue, SOB’s on his own. Jake’s talent has garnered the attention and respect of acclaimed producer Statik Selektah and even the iconic Notorious B.I.G.’s producer, Buckwild. From public housing to portfolios, Jake has an unthinkable story to tell, with the release of “Boss Thoughts” and more new music on the way, Jake James is poised for a breakout year.
Music Videos
Memphis Recording Artist Flex Jaxn Shares Shares Chilling New Visual For “Drugs To Numb”

Hailing from Memphis, Tennessee, Flex Jaxn is an emerging musical talent with a compelling backstory. Raised by a single mother and facing significant childhood trauma, including molestation by family member, he turned to alcohol and drugs at the young age of nine. Diagnosed with ADHD and Bipolar Disorder, he struggled with these challenges throughout his youth. The gift of a toy piano at age 13 proved to be a pivotal moment, offering him an outlet and a means of escape from his pain.
Music became increasingly important to Flex, especially as he grappled with the triggers of his past, which led to multiple arrests and two overdoses. Realizing the crucial role music played in his well-being, he dedicated himself to it, eventually living in a recording studio. Through creating and composing, he journeys into self awareness turning his shortcomings into therapeutic art aimed at helping others facing similar struggles.
In 2024, Flex established D.I.R.E. (Drugs Imitate Real Emotions), a program inspired by his childhood participation in D.A.R.E., to support those battling substance abuse. That same year marked a turning point in his music career when he participated in The Roll Out Experience, leading to his signing by Shawn Barron and a deal with United Masters. He is currently working on his debut album, “10 for 10,” a deeply personal project where each song tells a story from his life, framed through the lens of celebrity drug overdoses. His released singles include “I Cry,” loose re-enactment of Juice WRLD’s death, and “Drugs are Numb,” depicting Rich Homie Quan’s overdose.
His next release, “Heart On Your Sleeve,” will explore the pressures faced by women in entertainment and social media. With his music already featured in several editorial playlists, Flex Jaxn is on a promising path to becoming a significant voice in his generation, offering solace and healing through his art.
Artist To Watch
J.R. Clark and KAI$er drop an anthem with “Stay Solid”

Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Music Videos
Star2 & Luh Kel Unleash “First Class”

Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!