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King Von’s Estate Announces New Album, Shares “Don’t Play That” ft. 21 Savage

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A fiercely talented rapper and an inspiration to strivers in O-Block and beyond, King Von left this world with many more stories to tell. Over one year after the release of his debut album Welcome To O-Block, Von’s estate, Only The Family, and EMPIRE plan to release What It Means To Be King, a testament to his continuing legacy. What It Means To Be King is packed with the ferocious bars and gripping narratives that earned him a huge fanbase, but also hints at some of the directions he might have taken if he had more time. The album showcases the talent his fans recognize and gives glimpses of artistic evolution to come, featuring songs that range from introspective to aggressive to romantic. With contributions from some of the people who knew Von best, including regular producer and collaborator Chopsquad DJ and more to be revealed in the coming weeks, What It Means To Be King arrives on March 4th via Only The Family/EMPIRE.

Along with the announcement of the tape comes Don’t Play That,” a new single featuring 21 Savage. A close friend of Von’s family who has always shown love, 21 Savage is an ideal sparring partner for Von, his deadpan demeanor a perfect foil to Von’s animated delivery. Complete with a whirring beat from Kid Hazel, “Don’t Play That” finds both rappers revealing all the ways they don’t mess around (“I did a drill with the face mask/I washed my hands with the Ajax,” says Von.) Charming and radio-friendly, but still maintaining a foreboding edge, “Don’t Play That” demonstrates Von’s capacity as a versatile and adaptable collaborator and his growing instinct for making hits.

What It Means To Be King puts an exclamation point on Von’s legacy, confirming his status as the best storyteller of his generation. A worthy follow-up to Welcome To O-Block, the upcoming album is a bittersweet treat for fans, and a moment of closure for those who loved him most.

Long Live King Von.

Buy/Stream “Don’t Play That” ft. 21 Savage!

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@SoupMakesBetter shares new ‘God’s Timing’ project with @ifeneuro

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Soupmakesitbetter shares his new project God’s Timing, a collaborative EP with Ifé Neuro that digs deeps into life and its lessons. The two artists, who previously worked together on the Vanilla Skies project, showcase deep creative chemistry over the course of the four piece offering. On God’s Timing, they cover everything from paying attention to the people around you to the dangers of being complacent and how that can impact your dreams. 

Check out God’s Timing below.

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BROOKLYN RAPPER SUEGO’S NEW SINGLE “YAH YAH YAH”

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Brooklyn rapper Suego has released a new single titled “Yah Yah Yah.” Suego’s audacious rap tune and the hook is catchy and guaranteed to be stuck in your head for days. This latest single proves that he’s got his finger firmly on the pulse of what the urban listeners want from hip-hop.

As an emcee with a knack for freestyling, Suego is known for spitting over-your-head, witty raps that get listeners excited about what comes next.

Stay tuned for the premiere of an equally captivating music video soon.

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Chicago’s J-Oats and Kaye Fox Come Together for New Single ‘FIRST LOVE’

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“First Love” is an ode to falling in love with Hip-Hop as well as your first love. Both Chicago natives J-Oats and Kaye Fox join for a dope track that’s written as if Hip-Hop were a woman. J-Oats reflects on his childhood and how music made him feel, once he began writing. For those unfamiliar with Kaye Fox, she’s part of No ID’s production team and is an accredited vocalist on songs with Ye, Common, J. Cole, Rick Ross, Big Sean, Nas and more. The video was directed by J-Oats with IAMMRLUCUS on cinematography.

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