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Illuminati G’s ‘Times Up’ ends the clock for those snoozing



Illuminati G’s got something to prove. Detroit’s come under a national spotlight thanks to the recent success of artists like TeejayX6, ShittyBoyz, and Sada Baby: three drastically different lyricists who’ve warped the city’s perception in various ways. From the bottom comes Illuminati G to show that the city has even more in store on his new project, Times Up. And, it turns out, he’s successful, utilizing a vast palette of beats for a wondrous preview of what he has in store.

Times Up is the perfect title for him. He’s been somewhat slept on so far in his career, even with the release of booming hits like “Everythang” with Polo 2Time$. So he put a timer on people sleeping on him and with the tape’s release, it’s finally over.

It starts with “The Masterpiece Is Complete” that sounds like the Terminator’s revenge. “Eat quick, dine and dash/ Be quick, about the cash,” he says, drawing you into his aesthetically pleasing world where he carefully selects the vision that he gives listeners. It’s a great start that immerses you in the world that he plants you in.

Further creative exploits continue with the piano-driven “Hi Tech” that further crafts this world under a completely different sound than what came before it. His rhymes here are equally as adept, referencing NBA 2K20 and other pop culture phenomenons with ease.

This is just the tip of the iceberg. Times Up is a journey best experienced through your own personal lens. The rapper dissolves you in his own reality and makes the stakes clear with pensive tracks like “Cold World” and “Come Down” that he’s not to be toyed with and you should take him serious. This results in one hell of a release that’ll leave you stumbling when you try to reconnect to reality.

Now’s the time to wake up to Illuminati G. Times Up is alarm clock that everyone needs.

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Jay Furr Gets Versatile On New Project ‘The Influence’

Jay Furr’s new project is versatile.




Jay Furr

Stream the project HERE

Hailing from the vibrant city of San Bernardino, California, and rooted in the Inland Empire, artist Jay Furr (@1jayfurr), introduces his latest body of work ‘The Influence.’ The 16-track project transcends conventional boundaries and marks his first full-length release since 2021. Furr’s unique blend of prevailing melodies and profound lyrics characterizes his distinctive sound, which he aptly labels “prevail music.” Stand out tracks from the album include “Love Don’t Cost A Thing,” “Did It Perfect,” and “Picture This,” all which offer something for every listener.

Furr shared that music serves as therapy for him, an avenue through which he continually challenges himself to exceed artistic boundaries. “Music is therapy for me and I love to create and outdo myself each time I record,” he says. “Life inspires me and knowing there’s a fan out there that I’m relating to.” His creative process is deeply intertwined with life’s experiences, drawing inspiration from the profound connection with fans who resonate with his authenticity.

Moreover, Jay Furr’s musical influences include some of the best in the game: Lil Durk, Young Thug, Future, Drake, Lil Wayne, and Gunna. These artists reflect the diverse palette that shapes his sound. He particularly admires Gunna for his musical pocket, a quality that resonates with Furr’s own approach to composition.

“The Influence” represents a significant milestone in Furr’s musical journey, showcasing his versatility and vulnerability. The project dives into all facets of Furr’s persona, encapsulating the pain, triumphs, and everything in between. “This project speaks on all aspects of me from the pain to the prevail and everything in between,” he says. “It’s giving you a glimpse of me.” 

Looking ahead, Furr promises a prolific 2024, with plans for additional projects and music releases. Fans can anticipate a flood of new content and a special tape set for release on Valentine’s Day.

In a heartfelt message to his audience, Furr encourages everyone to bounce back from life’s challenges and embrace the hardships. “Don’t be afraid to talk about the hardships because the next person could be going through the same thing as you,” he emphasizes. “Don’t be afraid to be you.”

For a firsthand experience of “The Influence” and to stay updated on Jay Furr’s musical journey, follow him on Twitter @furrskii, Instagram @1jayfurr, and YouTube Furrskii.

Listen to The Influence below:

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Artist To Watch

Lul Kel Releases New Song “Reminisce” From Upcoming ‘Head Melodies’ Mixtape



The 2019 album, Mixed Emotions, catapulted St. Louis recording artist Lul Kel to supestardom as the album’s breakout single, “Wrong,” amassed over 200 millions streams and continues to soar on Spotify. Kel has kept the momentum going with a-list collaborations such as Lil Tjay (“Wrong”), Quando Rondo (“Dripped Out”), and Bankroll Hayden (“Brothers”), and hit, after hit, after hit, including “Y.O.U.,” “Pull Up,” and his latest release “MHM.” Lul Kel prepares for the release of his upcoming mixtape with the release of his new single, titled “Reminisce.”

Produced by Turran Coleman, the new track takes Kel’s down memory lane as he reflects on the lover’s escapade he embarked on in the past alongside his desired love interest. Overdosing on the intoxication that hits his body through every memory of their time together, Kel expresses his lust for her love once again with lyrics such as, “Baby girl I miss it/Got me reminiscing/Steady reminiscing/I love it all/Got me reminiscing about those times we kissin’.”

The new track is slated to appear on Lul Kel’s upcoming mixtape, Head Melodies, via Different Vibes Only/MNRK Records. 2023 has been busy for the new star. He has released three new songs this year in “Blushin,” “MHM,” and “You The One,” which premiered on BET earlier this month. After his arrival in 2019, Lul Kel’s resume includes Queen Naija and Trippie Redd. “Reminisce” follows Lul Kel fresh off tour with Polo G. Along with his music achieving over a billion streams, his social media following has skyrocketed into the millions across every social platform.

Lul Kel is on a path to superstardom that will eventually evolve to mega stardom in no time. Now is the perfect time to hop on the Lul Kel bandwagon. After “Reminisce,” dive deep into Lul Kel’s catalog today.

Head Melodies hits all streaming platforms on November 10.

Check out “Reminisce” below, and afterward, follow Lul Kel on social media for daily updates and more.

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AsaTheProdigy Hits ‘The Reset’ In New Album



Backed by instrumentation from ByLoFi (most known for their production with Russ, Joey Bada$$, and IDK), Mackenzie “RoyalAnsem” Romulus, John “Johnny” Lezlie, and in-house sound architect Nicholas “NickTunez” Padilla, VA’s own AsaTheProdigy defies modern cultural norms on his brand new album ‘The Reset.’ Composed of 15 cohesive tracks, including previously released standouts “Push,” “Car Anthem,” and most recently “4Runner Freestyle,” the groundbreaking body of work takes us along for his spiritual journey of awakening.

In an exclusive press statement to Medium Creative Agency, the new father reveals: “This isn’t just a project, it’s a moment in time that represents a transition; the act of shutting down to realign with God’s purpose for your life. I hope to inspire growth and maturity in the culture. Sometimes as much as it hurts we have to evolve and face our fears in life to conquer them. It takes a reset to do all of this from a holistic place through Jesus Christ; at least that’s what it took for me.”

Born Asa Williams, AsaTheProdigy is the epitome of the word entertainer. A 757 resident by way of Virginia city Portsmouth, Asa is a literal prodigy percussionist. With the ability to play over 16 different instruments, he began writing and recording music at an early age. Fast forward, his talents have allowed him to headline the Live Your Dreams Tour in front of over 4,000 high school students across the DMV region and open up for national recording artists Tee Grizzley and Rico Nasty. His uplifting and empowering messages inspire hope this generation has been waiting for.

Stream ATP’s ‘The Reset’ in its entirety below via your DSP of choice after the jump and watch his visual for “4Runner Freestyle,” below.

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