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How Important Sound Is As A Rapper

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”Yo? Are you ready to record?”

You nod your head excitedly and head over to the recording booth. The song that you wrote on your iPhone last night in between Full House episodes is the one that’s going to get you into the discussion for XXL 2019. You read through it over and over before you went to bed and decided to avoid looking at it in the morning: you want to go in the booth fresh, ready to destroy it. You walk into the booth and look through the slim window, giving the man behind the controls the thumbs up. As crisp drums shoot through the earphones you have on, you grab the mic and wait to come in when the time is right.

Only you wait. Wait some more. You hesitate and wait again, for the next go round. Only it never comes. You realize that you don’t know your sound.

We are in the midst of a generation of very intelligent artists. There are wordsmiths that can string together incredibly complex ballads that will send a listener to grab the dictionary off the nearest shelf. Since traditional hip-hop listeners believe that this is all it takes to be successful, why isn’t everyone hopping on private jets?

Since there are so many people capable of doing the same thing, what separates stars from regulars is their sound. How they craft everything else besides lyrics. An aesthetic that leaves the listener literally anxious for more. Sound. It’s so powerful that people who reinvent a failing one are able to dramatically improve their careers with the snap of a finger.

Why doesn’t everyone have sound?

When you step into the booth and record a song, rather haphazardly, you’ve created a sound. It may not be a good one, but it’s going to stick with you. When you record the next song, that previously established sound (whether good or bad) sticks with the listener and could potentially persuade them not to listen to it. That’s why its important to create a sound that people will want to listen to over and over again.

Do you know how to find it? There’s no magical trick. You need to experiment and find what works best for you. Try to be as unique as possible. Have you ever listened to Divine Council? Their in-house producer ICYTWAT has created an instantly recognizable sound that has propelled the group to the stratosphere. Think of this when you craft your sound; create one that resonates with people to keep them hungry.

Once you find your sound, don’t be afraid to change it if it isn’t receiving the reception that you want. That’s what keeps aspiring artists from achieving the success that they so desperately desire: a stubborn fascination with the sound that they know. It stems from fear of the unknown. But every listener in the history of the world respects artists more who experiment with new ideas instead of keeping with older ones.

As you begin to write-no-begin to think of writing a song, think about the sound behind it. Think about how you can change and warp it by experimenting with different ideas. Once you do this and find the sound that works for you as well as your audience, you’ll be on your way to sold out shows at Coachella.

Editorials

Rap Artist EBK Jaaybo Launched Highly-Anticipated Collaboration with Leading LA Streetwear Brand Assali

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EBK Jaaybo, the dynamic rapper from Stockton, CA known for his unique sound and urban influence, launches a groundbreaking collaboration with Assali. This unique collaboration bridges the realms of music and fashion, as EBK Jaaybo teams up with Assali, known for its cutting-edge streetwear designs, to introduce a collection that epitomizes urban culture and fashion-forward creativity. “Partnering with Assali has been a dope journey,” says EBK Jaaybo. “This collaboration signifies more than just fashion; it’s about self-expression and culture. Together, we’re crafting something exceptional that speaks to the streets.”

Assali, led by visionary founder Nephew Milo, brings its signature aesthetic, blending
urban streetwear influences with modern sophistication, to this collaborative venture.
“We’re thrilled to collaborate with EBK Jaaybo, a true trendsetter in both the music and
fashion worlds,” states Nephew Milo of Assali. “Our joint collection embodies the energy
and spirit of LA street culture, merging Bravothebagchaser’s artistic vision with Assali’s
contemporary designs.”

The collaboration between EBK Jaaybo and Assali is poised to redefine streetwear,
offering a limited-edition collection that reflects the fusion of music, fashion, and urban
lifestyle. The collection is available for purchase on shopassali.com.

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Editorials

DAI FIT is the Go-To Workout Program for Entertainers and Professionals Across the Globe

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DAI FIT is one of the world’s fastest-growing luxury nutrition & health training companies. The exciting company’s owner, DaiJa Monet, has used the last seven years to establish herself and create an insightful program that allows men and women of all shapes and sizes to build a consistent workout and dietary routine to lead toward a healthier lifestyle. The HBCU graduate’s reach stretches far past her hometown of Denver, Colorado. After spending most of her time at Equinox in the nation’s capital, she realized she had everything it took to become a top trainer for dedicated professionals willing to invest in their health. 

DAI FIT’s unique hybrid programs allow her to help her clients with whatever they need, whenever they need it. She offers virtual training, in-person, and a mixture of both in her separate packages. Her experience involves high-ranking government officials, lawyers, doctors, and some of the world’s top entertainers. Monet has built trust and strong bonds with her customers due to her excellent work ethic and infectious personality. Her goal remains the same for all her clients, and results will always be the driving force.

Start the year with a free consultation from one of the health industry’s best in the business today! Follow @daifitorg on Instagram and visit www.daifit.org to join the DAI FIT family today!

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Artist To Watch

Afrobeats record producer and artist Lancky Cresco releases “All This”

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Multifaceted Nigerian-American artist and record producer Lancky Cresco today shares a brand new single titled, “All This.”

The talented artist renowned for his cross-genre sound palette of Hip Hop, R&B & Afrobeats strikes again with this cathartic record that has him wear his heart on his sleeve. “All This,” is a creative blend of sounds and melodies that incorporates various elements into it – making for a dynamic work of art that sets the tone for who Cresco is.

Combining strummed guitars, haunting background cacophony, rhythmic shakers, among a raft of sounds, this Lancky cut, like the majority of his works, is sticky with emotion, grosses a fullness about it, and has an almost heartbroken texture. Subject matter wise, Lancky is in a lamentation state of an ex-lover as he combs through different feelings to share this powerful record. The track is a well-rounded effort of pain. 

“Looking at the world around us we have all this beauty, we need to take time to appreciate it,” Lanky Cresco says.

Lancky, who has made a name for himself for managing to bridge traditional influences of music with a modern approach, follows this song after his earlier releases “DONGOYARO” & “Super Glue.”

“Helping people is what is making me dedicate my life to music,” he says. “I believe music can change the world, and I want to contribute my music to uplift people, changing the world one step at a time.”

His bombastic vibes are clear for everyone to vibe to on “All This.” He has previously stated his music “is medicine for good mind and body” and this recipe is again reinstated on his latest single. 

He started making music from an early age while he was in elementary school in Nigeria before joining the choir to further his prowess on the drums. With a profound background in music, he has now developed his craft into a full-throttle music production craftsman and mix engineer that conjures savory sounds that exude feel-good vibrations. He is also a singer by design and can stir up different inflections and melodies to deliver meaningful messages through song. 

Listen to “All This” below:    

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