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Givēon performs “For Tonight” for Vevo LIFT

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Vevo, the world’s leading music video network, today released Givēon’s first performance and second video in his LIFT series, “For Tonight.” Givēon released a Vevo Footnotes of “For Tonight” to kick off his LIFT campaign last week, and has previously worked with Vevo as a 2020 Artist To Watch.


Vevo’s LIFT programme connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Doja Cat, Jorja Smith, Khalid, Olivia Rodrigo and more. “After the success of his Artists To Watch performance videos back in 2020, we were excited to have the opportunity to work with Givēon again,” says JP Evangelista, SVP of Content, Programming and Marketing, Vevo, “Giveon is an incredibly talented and collaborative artist who was key in shaping this ambitious creative. We are thrilled to have him Join our stellar line up of LIFT alumni and to release this content.”

Vevo and Givēon closely collaborated to create a tasteful, futuristic world that perfectly compliments the feel of “For Tonight.” Shot in LA, Givēon stands in front of a breathtaking cityscape, his rooftop surroundings slightly weathered but standing strong. The rooftop holds a stone structure with light radiating within its center, brilliantly amplifying “For Tonight’s” lyricism.

Anyone can be an artist, but very few can be remarkable. Givēon’s biggest fear is being like everyone else, but he shouldn’t be concerned. From his captivating baritone voice to his pensive lyrics and colorful soundscape, Giveon defies not only musical standards, but expectations on how he should be as an artist as well. Always having an affinity for music, he fell in love with songwriting before singing, eventually leading to poems and rap. It wasn’t until Givēon discovered that his voice wasn’t as ugly or awkward as he originally thought – instead, it was his Frank Sinatra-esque signature – that everything came together for him.

Check it out below!

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Artist To Watch

Bhu$$ Shares New Visual – “Composure”

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“Music is about building genuine relationships to me and keeping them strong. People change [and] some stay the same.”

That’s what it’s all about for Bhu$$, a Compton-based rapper with his eyes set on more. Not only for his sound, but for his success in the business. Don’t let the rapper title fool you, Bhu$$ wants be the player and the coach in rap. Forward thinking, he sees himself one day owning a label and putting his own tours/shows together. It’s an idea that he began to create for himself once serious started to consider doing it professionally. His upbringings gravitated to him to music early on, being in the choir for a number of years growing up. But it wasn’t until his sophomore year in college that had his mind set on it. 

His sound’s self-described as “melodic rap”, which enables him to really helps listeners feel his thoughts, instead of just hearing them. Combined with his good ear for sounds, the autotune he adds gives his songs a nice texture that brings it all together. It really pops out on songs like his latest single  “Composure”, a reflective groovy track as he pledges to maintain his focus. The emotional sample flip enables Bhu$$ to express his love for the grind, which is exactly how he got his moniker.

“My friends gave it to me. Ive always had a certain friend in me and that made them [want to] nickname it.”

The “Coupe” spitter is coming even harder on his forthcoming project “Huss and Friends 2”, a project that’s a testament to how much he’s grown as an artist. “This second project shows the progression within my sound and how it has evolved me and my peers around me”. Fan will also soon get the chance to see him perform live at this year’s Juneteenth Festival in LA.

Make sure to keep streaming “Composure” below.

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CHAMP T EXCLUSIVE INSIDER REPORT

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When it comes to independent artists being able to promote, distribute, and interact with fans as a relates to their music releases, there are so many ways to stay relevant in this digital age. The music industry is no exception to the increasing changes being brought on the web 3.0, and many artists are seeking to unify the world of cryptocurrency/nonfungible tokens to their sounds, offering a new way for not just digital artists, but musical artists to gain an entirely new Fanbase and recognition through a new medium of art.

Despite only putting out music over the last several months, chip T is a heavyweight contender not just the music industry, but social media, in the world of crypto, as well. With his tracks averaging over 500 K streams each, a sizable social media following to begin with, in addition to a smooth sound paired with nice visuals to allow for a new way to present music to the masses.

Champ T has written and composed several tracks, including one of his most recent songs, “Hush,” featuring JayJ. Champ T has already worked alongside noteworthy artists in the Web3 space, and as a result was handed the opportunity to set up + perform at One Night in LA.

Other names present at One Night in LA included Quadeca, DC the Don, Nascar Aloe, Sad Frosty, and many more. Champ T pushes the boundaries of what music can do; not just to his listeners, but how he hopes to impact the internet. To Champ T, creating a solid online community is just a part of the process. He is one of the pioneers helping marry the digital renaissance of NFTs with the music industry in a “deeper than surface-level, meaningful way and continuing to challenge what it means to be a musical artist in an increasingly digital era.

In Champ T’s words, “This will help others in the industry, opening the door for more opportunities and showing them that you do not have to confine yourself to one thing. The goal is to pursue a career that makes you happy and fight for your dreams without giving up,” says Champ T.

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ASHTEN RAY TALKS INSPIRATION OF TRENDING SINGLES

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Ashten Ray, a pop singer hailing from White Hall, Illinois, a small town about an hour north of Saint Louis. Growing up around music and even pushing through highschool, Ashten found a love for writing music not just for himself but other artists.

Shortyl after finishing high school, Ashten found himself in Warrensburg, MO attending the university of Central Missouri. Calamity struck when he lost his bestfriend to traumatic suicide. Thhis sparked a new vision and a call for sobriety which he titles his first hit song, “Sober”. It’s a song about wanting to better yourself, but also a reminder that we’re not alone. The success of this first release inspired Ashten to drop out of school to pursue music professionally. Shortly after, Ashten released his second song “Alone” which caught the attention of several music executives and other artists.

Ashten had the opportunity of a lifetime by way of a chance encounter with Tech N9ne at a restaurant in Kansas City which lead to Ashten being featured on Tech N9ne’s album “ASIN9NE” and collaboration with T-Pain. Ashten’s music has garnered millions of streams across digital streaming platforms and has been recognized and praised by Clinton Sparks, London on da Track, and more! Ashten is only three years into his music career, but he has already charted on Billboard and Itunes. In another three years Ashten Ray will be a well-known artist with a powerful message sure to captivate the attention of any listener.

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