Artist To Watch
Givēon performs “For Tonight” for Vevo LIFT
Vevo, the world’s leading music video network, today released Givēon’s first performance and second video in his LIFT series, “For Tonight.” Givēon released a Vevo Footnotes of “For Tonight” to kick off his LIFT campaign last week, and has previously worked with Vevo as a 2020 Artist To Watch.
Vevo’s LIFT programme connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Doja Cat, Jorja Smith, Khalid, Olivia Rodrigo and more. “After the success of his Artists To Watch performance videos back in 2020, we were excited to have the opportunity to work with Givēon again,” says JP Evangelista, SVP of Content, Programming and Marketing, Vevo, “Giveon is an incredibly talented and collaborative artist who was key in shaping this ambitious creative. We are thrilled to have him Join our stellar line up of LIFT alumni and to release this content.”
Vevo and Givēon closely collaborated to create a tasteful, futuristic world that perfectly compliments the feel of “For Tonight.” Shot in LA, Givēon stands in front of a breathtaking cityscape, his rooftop surroundings slightly weathered but standing strong. The rooftop holds a stone structure with light radiating within its center, brilliantly amplifying “For Tonight’s” lyricism.
Anyone can be an artist, but very few can be remarkable. Givēon’s biggest fear is being like everyone else, but he shouldn’t be concerned. From his captivating baritone voice to his pensive lyrics and colorful soundscape, Giveon defies not only musical standards, but expectations on how he should be as an artist as well. Always having an affinity for music, he fell in love with songwriting before singing, eventually leading to poems and rap. It wasn’t until Givēon discovered that his voice wasn’t as ugly or awkward as he originally thought – instead, it was his Frank Sinatra-esque signature – that everything came together for him.
Check it out below!
Black Skywalker, the rising artist with an undeniable buzz, drops his debut EP, I Need Therapy.
The new project promises to usher in the new era of hip-hop. “Rap music is in a dark place and I came to bring the light,” said Skywalker. “The type of music I make is best described as Outer Space Jedi-level rap shit.”
Black Skywalker and Chris Rosa produced the debut EP featuring the focus track “Pills and Alcohol”. The single describes a man battling depression and anxiety with prescription medicine and champagne.
The EP includes hard-hitting 808s, crackling snares, and spacey synths. “We in Love” is a melodic record with a bouncy bass and drums. However, the lyrics depict a flawed relationship due to social media and porn addiction.
Black Skywalker’s ‘Pain of Letting Go’ has huge production and raw guitar. The lyrics express deep emotion and heartbreak, making the EP’s inspiration very clear.
“Therapy” is a song that touches on the struggles of life and the importance of seeking help. The production is interesting, with dark verses and uplifting hooks. The second verse highlights the benefits of opening up to a therapist and encourages others to do the same.
“Slide with Me” is a standout track from the EP with great production and an infectious hook. It narrates the story of falling in love with the woman of your dreams and has an upbeat vibe that sets it apart from the rest of the EP.
EP delivers a relatable conversation, amazing production, and intentional songwriting. Black Skywalker calls it outer space Jedi-level rap music.
Check out the full EP below.
Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”
In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.
“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.
SoFaygo-producer Trenton Kyle handles instrumentation duties for Alternative act Bailey Snow‘s latest single “Pink Diamonds.” Following the release of “5150” back in March, “Pink Diamonds” is a fun upbeat song with catchy flows that centers around simply wanting more for yourself.
In a press statement, the North Carolina native revealed: “Pink diamonds speak to my future existence. It depicts everything I see myself achieving. Definitely something you can play anywhere; your car, a party, or whenever you need to hear something inspiring.”
Combining the genres of Hip-Hop, EDM, Punk, and Rage, Bailey Snow has successfully cultivated a unique brand of sonics in just a few short years. With the canny ability to set the mood for a kick back while simultaneously having you reflect on your darkest moments, his music paints a picture with words that allow listeners to see the world through his eyes.
Stream “Pink Diamonds” on your DSP of choice below via Nu Nation / Vydia and watch the visual for “5150” | HERE.
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Editorials6 days agoThe New West Coast Festival: A Revelation in the West Coast Music Scene
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Features6 days agoJORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING
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Artist To Watch4 days agoBailey Snow Shines Bright Like A “Pink Diamonds”
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Artist To Watch4 days agoDeeYounginn Releases New Visual “Right Now”
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Artist To Watch3 days agoBlack Skywalker Drops Anticipated ‘I Need Therapy’ EP
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