Music Videos
Florida’s Pouya Announces 10/22 Album, Shares Evocative New Video
A staple of Florida’s rap scene for nearly a decade, Pouya captivates fans with his lockstep flows and endless experimentation. Looking inward for his next release, the Miami native prepares for Blood Was Never Thick As Water, a new album, now available for pre-save/pre-order. Sourced from the lyrics of recent single “The First Step Of Becoming God Is A Bottle To The Face,” The album’s title subverts a popular aphorism, as the half-Cuban/half-Iranian rapper celebrates a chosen family of artists and friends who accepted his idiosyncrasies and outré creativity in a way that his birth family never could.
Expanding his sonic palette to add elements of jazz, dream pop, and even Bay Area-style mob music on tape highlight “One Deep In Fleetwood,” the new album finds Pouya searching for new canvases on which to paint with his rapidfire flows. Equally suited for longtime fans and newcomers alike, Blood Was Never Thick As Water complements the cerebral moments with bangers like “Out The Mud,” primed to set any festival moshpit aflame. Featuring an appearance from Denzel Curry, along with previously released songs like the recently released “Leave Me Alone” and the Lu Baby collaboration “Walk In,” Blood Was Never Thick As Water arrives on October 22nd, independently released, as always, by Pouya himself.
Along with the official announcement of the album, Pouya shares the thought-provoking video for “The First Step Of Becoming God Is A Bottle To The Face.” The song is dark night of the soul epic marked by somber pianos, propulsive snare rim clicks, and mournful horns courtesy of producer Rocci. “First Step” finds the rapper baring his soul, divulging the hidden traumas–including family betrayals, friends succumbing to addiction and death, and more–he once felt he had to hide to “emphasize his toughness.” The evocative video finds Pouya pursuing a literal interpretation of the song’s title, as a cragged-looking rapper reenacts the last days of Jesus Christ. Transporting the action from Jerusalem to rural Florida, “First Step” portrays Pouya as he eats a “last supper” (the director Julian Yuri Rodriguez‘scamera recalling Da Vinci’s famous painting) with his disciples before being crucified by an angry mob.
An iconoclastic figure who’s collaborated with everyone from $uicideboy$ to Juicy J, Pouya grew a massive fanbase with SoundCloud singles, independent albums, and visceral live performances. The prolific artist released three studio albums–Underground Underdog, FIVE FIVE and The South’s Got Something to Say–along with multiple mixtapes with fellow Buffet Boys rappers like Fat Nick and Boobie Lootaveli. Earlier this year, Pouya made a triumphant return to Rolling Loud, a festival at which he’s been a fixture since the very first event in 2015, firing up crowds with his vast catalog of anthems. Stay tuned for much more from Pouya, including more music, videos, and high profile collaborations, as the year comes to a close.
Check it out here!
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
Star2 x Sprite x Luh Kel Drop “Where Would You Go?”
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
OTYOUNGTAE Announces New Project “25,” Dropping This May
J.R. Clark and KAI$er drop an anthem with “Stay Solid”
Following A COLORS SHOW Debut, Joony Releases New Single “Dopa(MINE)” on Red Bull Records/EVGLE/211 With Official Visualizer
Video Spotlight: @MollyBrazy tones down the theatrics in “Ion Like You” video
Video Spotlight: @CashKiddMarc Has A Hit With “Pray”
Bay Area Spotlight: @lilunowolfpack Keeps It 100 In “Speak Up”
. @AllStarYoungLee Lets It Out In “Venting”
