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Eminem’s Controversy Doesn’t Cut It In 2018

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Eminem, one of Detroit’s biggest rappers, built his early career out of being the most controversial emcee on the block. Dating back to “Hi, My Name Is” in 1999, Em, aside from being a more than competent lyricist, has relied on shock value to sell his bars. In less turbulent times, his aesthetic was passable. Fans ate up his tongue-in-cheek lyricism while he spat homophobic bars and generally insensitive quips that made listeners laugh and cringe at the same time.

But over time, the world has become more sensitive and culturally correct. The “faggots” and “retards” that comprised his earliest cuts simply aren’t accepted. Seemingly coinciding with the changing cultural tide, Eminem’s own journey into the soul has been comprised of maturation. Relapse, Recovery, and Revival, three of his albums in the early to late 2000s, chronicled his exploration of self, deterring away from the harsh attempts at controversy. Marshall Mathers 2 hinted at the maturity he was brandishing being inauthentic, but, if anything, his new album Kamikaze confirms it.

On a surface level, Kamikaze is good. There’s the standard Em; throwing shots with clever, borderline genius, oodles of wordplay and a general sense of “I don’t give a fuck” lurking behind each and every bar. But the controversial aspect that made his early albums pop has returned. In light of contemporary cultural sensitivity, it sounds more awful than ever. On “Fall,” the project’s most discussed track, Em raps “Tyler create nothing. “I see why you call yourself a f*****, bitch.” It sounds as harsh reading it as it does when he raps it.

Now throwing casual shots isn’t a big deal; Em has a bone to pick with nearly everyone in hip-hop. But the casual homophobia just doesn’t work like it did at the inception of his career. It wasn’t fine then, it’s even worse now. It just won’t cut it in 2018. There’s no way to slice it.

Listen to Eminem’s latest below.

 

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KETU Digs Deep On ‘Ano-Ele’ 

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KETU (@Ketuikediuba) has finally released his debut EP, Ano-Ele. The smooth operator is ready to establish himself as a new voice in the industry. His sound is reminiscent of Sampha, Frank Ocean, and GIVĒON. Every record sounds like he put everything he could into it. The Nigerian singer/songwriter only needed 15 minutes to capture the essence of his latest project. Tracks like “Supernova” & “2020” tell a story of heartbreak and fear. For most, love is a scary topic, and anyone who has loved someone will feel these lyrics in their heart. KETU battles with his feelings on each of the five spacey tracks.

Ano-Ele’s acapella lyrics could stand alone as a book of poetry. There is not one wasted line on the new EP. His singles, “Sky’s Falling/From The Start” & “Rain On Me,” undoubtedly highlight the highly soothing listening experience. Fans shouldn’t be surprised if they hear one of these five records sampled on one of their favorite rapper’s upcoming albums. KETU’s eye for design can be attributed to his work as a digital illustrator with multiple Fortune 500 companies like The NFL, Netflix, etc. There is no limit to where his artistry can go.

KETU has found a new haven in LA. The HE(A)RD/Guin Records artist is in a great position. The summer will be fruitful; with his team credited for multiple records on Kendrick Lamar’s latest album, the sky is the limit. KETU’s signature sound will lead him to become one of the most sought-after voices in the industry. Ano-Ele will be regarded highly in his discography.

Stream his latest visual for “Sky’s Falling” and stream his new EP, Ano-Ele, on the DSP of your choice today!

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Chicago’s Legend G Ben Israel

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Chicago has been the only state that has continued to bring good and quality music to the people and the music industry. From South Chicago, G Ben was always inspired by music such as his father, James Stroud, as part of the 1970s hit song I’m Still Here on the US R&B Billboards chart.

Coming from the legend family, G Ben knew that music and building artists were in the game, and to keep the head high for his brand “Base Builders Co,” he had to move a little further from just wearing hats. His knowledge about music and witnessing greatness in the artist, led him to sustainable growth in the music industry.

G Ben had a dream of doing something BIG and not moving around with the name of his father, and as he has the genetics of music in his DNA, he influences people to go out with music. He was always determined to change his surroundings and began envisioning doing online business promotion and how he could change the nature of music from within himself to others.

Thus, with the launch of his agency “Base Builders Co,” he got a chance to promote new music comers and provide some strategies that help these upcoming music artists find new visions and platforms that help them succeed.

The online momentum has been engaging a lot of music lovers. And with the Placement of a Playlist and other Marketing tactics available on social media platforms like YouTube, SoundCloud, Shazam, Apple, and other hottest websites and blogs, the company has become a top-notch hub for new artists and followers, increasing to 1 Million. Base Builders Co has been supporting the people of Chicago to improvise the true vision of G Ben.   

The road towards competing with his vision was not easy, but G Ben stayed on his task of expanding the horizon of music and making connections for a legacy that will rule a lifetime.

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Meztheprod, The Sky Is The Limit!

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While it is not a secret what Meztheprod is capable of, we do know that his capacity to set trends extends much beyond that of the normal up-and-coming entrepreneur. Let’s rewind to 2019 when Mez founded and launched Rap Aechelon, his magazine and media company. One month after launching their third magazine, they were featured on a billboard in Times Square, New York. Mez then went one step further by launching Rapaechelon.com, a website that covers popular and alternative entertainment, as well as sports. 

However, it did not end there. With his strength and ambition, he opted to make video games for the Microsoft Xbox, one of the most popular platforms available today. Then, he founded his own gaming company, Genie Interactive Games, which focuses on AAA PC and console games. Mez, a native of Washington, D.C., grew up creative and impoverished like any other child. Mez knew from a young age, however, that his artistic nature would lead him to great chances. He has demonstrated conclusively that regardless of who you are, if you believe and act on your belief, things will emerge. Meztheprod has landed a media position with Amazon Video to develop a series of artist documentaries in the near future. For Mez, the sky’s the limit. Make certain you follow him here.

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