Music Videos
Don Q Plots a Years-Long Reign in His “True King” Video

Known for his bruising tough-talk and his sharp lyrical mind, Bronx rapper Don Q is highly-respected in the Five Boroughs and beyond. Laying all his cards on the table with his new statement of purpose, Don Q announces Double Or Nothing, his next project. Charting his progression from upstart to young OG, Don’s upcoming project is packed with hard-earned wisdom he picked up on the streets and in the music game. Influenced by mob movies and the cinematic rap epics of NYC’s past, the new project finds the Highbridge The Label artist locks into each instrumental, organizing his Bronx tales and assonant internal rhymes into lockstep cadences. Musically, Double Or Nothing mixes a grimy old school NY sound–with ominous pianos, scuzzy snares, and whirring woodwinds–with the occasional dip into the sliding 808s and triplet flows that define the city’s ascendant drill scene. His first new full-length since the release of 2018’s Don Season 2, Double Or Nothing arrives on October 22nd via Highbridge The Label/EMPIRE.
Along with the announcement of Double Or Nothing, Don shares the video for “True King,” the project’s opening track. The song opens with dramatic sweeps of strings, and without drums, as Don provides the percussion with his triplet cadences and expert sense of rhythm. In his lyrics, Don Q reveals a ruler’s mindset, lapping up his life of luxury even as he processes residual trauma from his past and constantly keeps his head on a swivel in search of the next threat to his reign: “I take my emotions and bottle them in/I never focus on following trends/When I was broke I thought soon as I made me some dollars I swear that my problems would end.” Directed by Starr Mazi, the video finds Don holding court in the outskirts of the Bronx, surrounded by tricked-out ATVs, dirtbikes popping wheelies, and a pack of bulldogs, a breed whose dogged determination provides an ideal analogy for Don Q’s refusal to back down from any challenge.
Born and raised in The Bronx, Don Q grew up idolizing brash NYC rappers like Jadakiss, Cassidy, Fabolous, and Jay-Z. After making waves in the streets with mixtapes that highlighted his lyrical acumen, Don Q signed to Highbridge in 2016. From there, Don and fellow Highbridge rapper A Boogie Wit Da Hoodie experienced a rapid rise through the NYC rap scene, sharing the popular Highbridge: The Takeover mixtape and gaining national recognition with a legendary Funk Flex freestyle. Don made his name as a vital solo artist in the NYC scene with mixtapes like Corner Stories, praised by Stereogum, and raised his profile even further with tapes like 2018’s Don Talk, featuring a guest spot from Pusha T, and the full-length Don Season 2, with features from Lil Durk, 50 Cent, Moneybagg Yo, and more.
Over the past couple of years, Don has been keeping busy with even more high-profile collaborations, recruiting Lil Uzi Vert and A Boogie for “Flood My Wrist” (over 42 million Spotify streams) and joining forces with Benny The Butcher for the Complex-praised single “Legends.” In 2021, Don has continued to feed his loyal fans, sampling a classic NY banger on his single “Law & Order” and reminding fans of his off-the-dome brilliance with his version of Drake’s “Lemon Pepper Freestyle” and recent appearance on Charlie Sloth’s Fire In The Booth session. Stay tuned for much more from Don Q in the build-up to Double Or Nothing.
Watch here!
Artist To Watch
J.R. Clark and KAI$er drop an anthem with “Stay Solid”

Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Music Videos
Star2 & Luh Kel Unleash “First Class”

Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Music Videos
Wiz Khalifa and Makua Link Up with Ozium to Drop “Clear the Air”

Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.