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Booka600 & Gunna Releases “London”

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Co-signed by his close friend Lil Durk for his melodic mastery, Only The Family‘s Booka600 rose from the streets of Chicago to become a globe-trotting rapper. Crossing the Atlantic with an aspirational drill ballad, Booka shares London,” his new video single. The spiritual sequel to Durk’s 2020 “Denied In UK” single, recounting an unfortunate incident at Heathrow’s customs, the “London” single finds Booka using melodic repetition to express the excitement he feels at this point of his career, as he revels in the rapturous reactions of crowds, while remembering those he’s lost along the way.

The song features an appearance from Gunna, who takes inspiration from Booka’s delivery and shouts out Durk and the rest of the OTF label. In the video, Booka references his denial at the UK customs, and is a tribute to his ability to make a positive out of a negative situation. The Atlanta-shot video is packed with images that evoke the city of London, representing the rapper’s knowledge that he will one day make it to the European metropolis and when he does, he’ll be shining.

“London” follows Booka’s video for Apart,” a tribute to his late OTF associate King Von, which finds Booka passing on wisdom to Von’s young nephew.”Apart” was one of Booka’s many standout appearances on Loyal Bros, the latest label compilation mixtape from Only The Family. Booka also appeared on heaters like “JUMP,” also featuring Durk, Von, and Memo600, and “Game Face,” a collaboration with Tee Grizzley.

Booka is hard at work on his own solo project, entitled Loyal, due to release later this year.

Stay tuned for much more from Booka600 and Only The Family as 2021 moves along.

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hoodtrophy bino links with E MOZZY for new single and video “Block Party”

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hoodtrophy bino’s new single “Block Party” featuring E MOZZY is packed with unapologetic and gritty imagery of street life, creating an atmosphere that encapsulates the struggles and triumphs of street culture. Lines like, “Losing all my shooters –  they’ll never understand my pain,” reflect the loss and emotional burden of losing the ones close, while also emphasizing a deep loyalty to one’s crew and the code of the streets,“Bladadah gang we stitch-lip, never say ah thang.” The music video with Bino and 

E MOZZY captures the soul of the streets with a celebratory twist – raw, unrelenting, and steeped in charisma. hoodtrophy bino’s journey is a testament to resilience, loyalty, and an unyielding drive to shatter the unbreakable concrete ceiling he was born beneath. By reaching for what lies beyond, he not only transforms his own reality but also inspires others to rise above the limitations of their birthright and carve their own path. His story is told in his new documentary “HoodTrophy Bino Story: Breaking the Generational Curse,” which has earned over a whopping 91 awards in the film festival circuit this year. His single I Want Her” featuring Kalan.FrFr has been added to Power 106 FM, SiriusXM’s The Heat, and several major events, including Sneakercon, the LA Rams, and LA Clippers and continues to gain momentum.

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Brandon Marquiste Releases New Music Video “Depression”

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In a time where the conversation around mental health is more urgent than ever, Brandon Marquiste’s new single “Depression” emerges as a timely and powerful piece of art. Dropping on November 6, 2024, the track blends Marquiste’s signature introspective lyricism with an evocative sonic landscape, exploring the depths of emotional struggle and offering a glimpse into the complexities of mental health.

Marquiste has long been known for his ability to turn personal pain into musical gold, and “Depression” is no exception. The track opens with a haunting instrumental that mirrors the dark, often isolating nature of depression. The minimalist production, featuring slow piano chords and a laid-back drum pattern, allows Marquiste’s vocals to take center stage. His voice is raw, unfiltered, and dripping with emotion as he lays bare his experiences with mental health.

The song’s lyrics are striking in their honesty. Marquiste’s storytelling ability shines as he navigates the weight of his emotions, weaving vulnerability with resilience. Lines like “I hide behind the smile, but it’s breaking down inside” capture the silent struggle so many face when battling depression. What sets this track apart is how it humanizes mental health issues without romanticizing or oversimplifying them. Marquiste doesn’t just talk about his pain—he gives listeners a glimpse of the emotional burden carried in silence, urging the listener to confront their own mental health challenges and open up about their experiences.

One of the most powerful aspects of “Depression” is its commitment to normalizing the conversation around mental health within the hip-hop community, a genre traditionally known for its emphasis on toughness and bravado. Marquiste’s decision to approach such a sensitive topic with authenticity sets a precedent for future artists looking to blend introspective themes with hard-hitting soundscapes. The vulnerability in his lyrics isn’t just a personal revelation; it’s an invitation for others to reflect on their own struggles and, perhaps, to seek help.

The music video accompanying the track further strengthens its message. Directed with cinematic precision, the video’s visuals match the somber tone of the song while presenting poignant scenes of everyday life, representing the internal battles that many face. There’s a sense of both despair and determination in the footage, underscoring the resilience needed to confront personal demons. The visuals are understated but impactful, allowing the story to unfold without overshadowing the song’s emotional core.

“Depression” marks a significant moment in Marquiste’s career. It’s not just a song, but a statement—one that invites conversation, encourages self-reflection, and highlights the importance of mental health awareness. Whether you’re a long-time fan or a newcomer, this track is a must-listen. As Marquiste continues to break down barriers in hip-hop, “Depression” will undoubtedly be remembered as one of his most poignant and impactful releases to date.

In a genre often dominated by bravado and flashy personas, Brandon Marquiste’s “Depression” stands as a powerful reminder that sometimes the most important stories are the ones told from within.

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J.R.Clark shows you the “Winners Circle” in new video

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J.R.Clark is talking that shit you want to hear on “Winners Circle.” The hard-hitting track from his recently released project All Business, No Luv features him ripping up a booming beat to drop punchline after punchline. Featuring verses from Jett9 and J.Ave that match the fire he brings to the booth, “Winners Circle” is an anthem for these times that pushes you to get the bag. We’ll need it now that Trump’s gonna be back in office — but that’s another story for another time.

Check out “Winners Circle” over on YouTube.

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