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Rolling Loud Partners With RapTV for SXSW Showcase, Headlined by Don Toliver & Sheck Wes

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Rolling Loud and RapTV, two of the world’s preeminent hip-hop brands, are partnering to present a two-day hip-hop music showcase set to take place at 8pm on Friday, March 18, and Saturday, March 19 at the iconic Stubb’s Waller Creek Amphitheater.

Returning to Austin for another set of unforgettable showcases, the hip-hop festival juggernaut Rolling Loud tapped RapTV, the largest hip-hop social media platform, to expand its presence in the Red River Cultural District. The two major brands worked together to create one of the most highly anticipated music events of the 36th annual SXSW. 

Known for their availability to curate FOMO-inducing lineups each year, Rolling Loud has done it again, enlisting some of today’s hottest hip-hop acts and most promising newcomers to perform at this year’s pop-up in Austin. Don Toliver and Sheck Wes headline the all-star lineup, which includes other notable performers like Texas’ very own Trae Tha Truth, as well as Ken Car$on, Babyface Ray, Duke Deuce, Jasiah, and Tay Money, plus risers like Mike Dimes, Dro Kenji, Monaleo, and many others, who will help rock the party at SXSW like never before.

“Rolling Loud, RapTV, and SXSW teamed up to create the biggest event of the week,” says Rolling Loud co-founder Tariq Cherif. “We’ve put together a lineup full of artists who we believe are next up. Fans who attend our showcase are in for a treat, getting to witness these artists perform in an intimate setting before they blow up to the stratosphere.”

RapTV will be onsite throughout the weekend event to share behind-the-scenes content and exclusive news delivered in real-time straight from the heart of the Live Music Capital of the World. Fans should make sure to follow both RapTV and Rolling Loud on Instagram for the latest news and announcements about the showcase. 

“With this SXSW showcase, RapTV is now entering a new chapter as a next-gen media organization, entertainment brand, and arbiter of hip-hop culture. What better way to celebrate this growth than by partnering with Rolling Loud, the biggest hip-hop festival producers in the world, to create the premier rap showcase during all of SXSW,” said RapTV’s Chief Operating Officer David Kantanka. “So often in music, especially in hip-hop, colleagues become competitors but this special event is a testament to the powers of collaboration, hard work and determination. With the combination of our Rolling Loud and RapTV teams, hip-hop fans better buckle up for two unforgettable nights in Austin.”

Sponsors of the inaugural RapTV Presents Rolling Loud SXSW Edition include Facebook’s Meta and BARS, their latest app available today for free download on the App Store, plus other big names. Stay tuned for more details surrounding the overall fan experience including sponsorship activations, daily set times, surprise giveaways, and more.

For fans looking to join in on the festivities, a select number of tickets will be available exclusively for those with SXSW music and platinum badge holders, as well as SXSW Music Festival wristband holders. To purchase and learn more about official passes being made available to the weeklong, citywide conference, fans can visit www.sxsw.com/attend.  A limited number of $10 general admission tickets will be available at the door for fans without SXSW badges.

In addition to the showcase, Rolling Loud co-founder Tariq Cherif will participate in a panel entitled Artists, Stop Trying To Get Booked, offering real talk about the business of live hip-hop. In this discussion, moderated by Jacques Morel, Tariq Cherif, Caroline “Baroline” Diaz, and Rob Gibbs aim to shift the question away from “how to get booked,” to “how to become an act that talent buyers can’t resist booking.” They will explore the metrics and methods that major stages use to determine the value and appeal of touring artists, and how to improve these for yourself, or for your clients. Join us and you might even get gifted Rolling Loud Tickets from Tariq himself.

Stay tuned for more news from the Rolling Loud and RapTV teams as they plan their hip-hop takeover of SXSW. 
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Keem Reign offers a fresh approach to hip-hop with album Life Goes On

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2024 is proving to be the most diverse year of music yet. As the different genre’s blend together, music lovers can experience both innovate and original projects. This unique product of individuality is the definition of music artist Keem Reign. The East Coast native is in a league all of his own, with the release of his captivating album Life Goes On. Consisting of 23 unparalleled tracks, this project is so much more than a hip-hop release.

Hailing from Brooklyn, New York, Keem Reign is a budding talent full of soul, experience and imagination. Finding his inspiration for music within his own life, Keem’s creation process is filled with a variety of emotions. A major part of his personal influence in music comes from his mother and understanding her sacrifice. Keem often uses her journey of being a single mother as fuel to produce some of his most vulnerable lyrics.

This latest release serves as a reintroduction of Keem’s style and musical presence. Finding his own flare of blending rapping with singing, Life Goes On is an interesting layered project. Keem’s voice is smooth and melodic, putting listeners into almost a meditative trance. Despite the light touch, this album was heavily inspired by heartbreak. After experiencing a personal relationship turned sour, he turned to music for a type of mental reset. Singles like “Toxic”, “Sober”, “Pill Popper” and “Next Lifetime” are heartfelt depictions. As Keem Reign focuses on polishing his sound, expanding his wordplay and pushing his creativity, his imprint on hip-hop will only grow bigger. Listen to the full length album Life Goes on below now !!

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SMG JoJo takes 2024 by surprise with Big Boy Rap release

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Rap continues to dominate music and pop culture as different rap artist make their way to fame. Despite the recent up-kick in rap beef, the art behind the genre never looses it’s appeal. This is exactly the case with Midwest rapper SMGJoJo, an artist that puts the fire back into raw rap. His latest release Big Boy Rap, is a surprising thrill for the rap culture.

As an upcoming rapper out of Waukegan, IL, SmgJoJo is pushing the envelope on music. Although from the suburban area, his delivery is uncanny to the sound and feel of Chicago’s “drill” genre. With years of experience developing his sound, SmgJoJo isn’t afraid of variety. His 2023 single “Standing On My Own”, is a refreshing contrast to his usual untamed delivery.

Now, the rap artist is ready to show why his presence can’t be ignored. Big Boy Rap is SmgJoJo’s second complete full length project. Composed and produced by himself, this album is a blend of unexpected and unapologetic. A stand out single “Rugby”, is raking up streams online, that single is expected to have a video drop later this month. Whether you love raw rap & hip-hop or just need something to wake your ears up, Big Boy Rap is an album you need to add to your rotation. Listen to the full project below !!

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MX. Taylor Portt Blends Fashion And Music Effortlessly

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Fashionista along with music maven Mx. Taylor Portt is a creative genius brewing from New Jersey who curates dope designs and makes very unique music. A aptly accurate comparison would be a new era Lil Kim but with her own type of swagger added on to distinguish herself from her colleagues.

Her passion for uplifting and empowering fellow artists is apparent which Taylor aims to inspire people through her music and designs. She wishers to collaborate with mainstream icons such as Mary J Blige, Drake, and Lola Brooke. As an independent artist, she envisions establishing her own label, providing a
platform for emerging talents.

Her fashion sense blends classic and trendy New York furs and worldwide appeal that makes anybody glued their eyeballs to her. She’s a generational talent who shall continue to grow. Right here you can check out her latest fashion show walk and you can vibe with her music here.

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