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Rolling Loud Partners With RapTV for SXSW Showcase, Headlined by Don Toliver & Sheck Wes

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Rolling Loud and RapTV, two of the world’s preeminent hip-hop brands, are partnering to present a two-day hip-hop music showcase set to take place at 8pm on Friday, March 18, and Saturday, March 19 at the iconic Stubb’s Waller Creek Amphitheater.

Returning to Austin for another set of unforgettable showcases, the hip-hop festival juggernaut Rolling Loud tapped RapTV, the largest hip-hop social media platform, to expand its presence in the Red River Cultural District. The two major brands worked together to create one of the most highly anticipated music events of the 36th annual SXSW. 

Known for their availability to curate FOMO-inducing lineups each year, Rolling Loud has done it again, enlisting some of today’s hottest hip-hop acts and most promising newcomers to perform at this year’s pop-up in Austin. Don Toliver and Sheck Wes headline the all-star lineup, which includes other notable performers like Texas’ very own Trae Tha Truth, as well as Ken Car$on, Babyface Ray, Duke Deuce, Jasiah, and Tay Money, plus risers like Mike Dimes, Dro Kenji, Monaleo, and many others, who will help rock the party at SXSW like never before.

“Rolling Loud, RapTV, and SXSW teamed up to create the biggest event of the week,” says Rolling Loud co-founder Tariq Cherif. “We’ve put together a lineup full of artists who we believe are next up. Fans who attend our showcase are in for a treat, getting to witness these artists perform in an intimate setting before they blow up to the stratosphere.”

RapTV will be onsite throughout the weekend event to share behind-the-scenes content and exclusive news delivered in real-time straight from the heart of the Live Music Capital of the World. Fans should make sure to follow both RapTV and Rolling Loud on Instagram for the latest news and announcements about the showcase. 

“With this SXSW showcase, RapTV is now entering a new chapter as a next-gen media organization, entertainment brand, and arbiter of hip-hop culture. What better way to celebrate this growth than by partnering with Rolling Loud, the biggest hip-hop festival producers in the world, to create the premier rap showcase during all of SXSW,” said RapTV’s Chief Operating Officer David Kantanka. “So often in music, especially in hip-hop, colleagues become competitors but this special event is a testament to the powers of collaboration, hard work and determination. With the combination of our Rolling Loud and RapTV teams, hip-hop fans better buckle up for two unforgettable nights in Austin.”

Sponsors of the inaugural RapTV Presents Rolling Loud SXSW Edition include Facebook’s Meta and BARS, their latest app available today for free download on the App Store, plus other big names. Stay tuned for more details surrounding the overall fan experience including sponsorship activations, daily set times, surprise giveaways, and more.

For fans looking to join in on the festivities, a select number of tickets will be available exclusively for those with SXSW music and platinum badge holders, as well as SXSW Music Festival wristband holders. To purchase and learn more about official passes being made available to the weeklong, citywide conference, fans can visit www.sxsw.com/attend.  A limited number of $10 general admission tickets will be available at the door for fans without SXSW badges.

In addition to the showcase, Rolling Loud co-founder Tariq Cherif will participate in a panel entitled Artists, Stop Trying To Get Booked, offering real talk about the business of live hip-hop. In this discussion, moderated by Jacques Morel, Tariq Cherif, Caroline “Baroline” Diaz, and Rob Gibbs aim to shift the question away from “how to get booked,” to “how to become an act that talent buyers can’t resist booking.” They will explore the metrics and methods that major stages use to determine the value and appeal of touring artists, and how to improve these for yourself, or for your clients. Join us and you might even get gifted Rolling Loud Tickets from Tariq himself.

Stay tuned for more news from the Rolling Loud and RapTV teams as they plan their hip-hop takeover of SXSW. 
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@DJCANNONBANYON & D-One Drops “Last Row”

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DJ Cannon Banyon and Dwayne “D-One” Gilmore both hail from the underground southern rap scene in Cheraw, South Carolina, and have been collaborating since 2001.

D-One’s clever lyrics and fluid musical delivery showcases each song he writes is his unique sound. DJ Cannon Banyon’s hard hitting drums with Southern soulful melody is all thanks to TNTXD pack.

The pair delivers the third track, “Last Row,” for DJ Cannon Banyon’s upcoming EP, “Southern Country 9,” expected June 17th. This single highlights the growth in both artists and the production from their earlier underground days, while maintaining the same Southern sound they developed years ago. The album title “Southern Country 9” nods to Highway SC9, which is the main highway going through Cheraw, South Carolina. “Last Row” will be available on May 17th as a pre-save for the album.

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Dro Kenji’s Glides Through Gotham with “THEY DON’T KNOW”

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Armed with mellifluous melodies, an introspective pen, and an otherworldly creative vision, Dro Kenji has quickly built a strong reputation for consistent quality and colorful creativity. Since putting on a masterclass in world-building with the vibrant visuals from his debut album, WITH OR WITHOUT YOU, earlier this year, Kenji returns to tackle hidden demons in “THEY DON’T KNOW,” his new video single. Produced by CensusCxdyParyo, and Taz Taylor, the track finds Kenji reflecting on romance gone rotten and fighting to keep hurt feelings at bay. He paints heart-broken pictures with heart-racing intensity as he croons, “Lost in the storm, stuck in time / But the past don’t change, so why should I?”

The Declan Kyle-directed video for “THEY DON’T KNOW” is a departure from Kenji’s previous collaborations with the music video maven on recent clips, such as “PUSH2START” and “VANISH,” which built up the purple-tinted dream world of the Dro Kenji cinematic universe. Set in the cold, dark streets of New York City, “THEY DON’T KNOW” sees Kenji walking on bench tops in Central Park and skipping down the infamous “Joker Stairs” in the Bronx, as he contends with his inner demons.. 

“THEY DON’T KNOW” marks Kenji’s first single following his recent debut album, WITH OR WITHOUT YOU. Released in January, WITH OR WITHOUT YOU arrived after a banner year for the young artist, which saw him embark on his first headlining national tour, wrapping up with a performance at Rolling Loud California. 2021 also saw Kenji release two new mixtapes, including EAT YOUR HEART OUT, this past spring, featuring “KILL CUPID” ft. $NOT (13+ million Spotify streams), which received an animated video, and the early summer’s F*CK YOUR FEELINGS, which saw the rapper flex and reflect over 16 tracks of expansive Internet Money production, and features highlights like “SUPERSTAR” and “TRANCE.” 

Never one to rest on his laurels, Dro Kenji continues to hustle his way to new heights. The 20-year-old artist was a standout performer at this year’s SXSW, performing at multiple showcases including Rolling Loud x RapTV’s extravaganza at Stubb’s, and catching up with Variance Magazine. Stay tuned for much more from the prolific artist–including a new project coming this summer–as he continues his ascent to the highest echelons of the rap game.

Watch “THEY DON’T KNOW” here!

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Philly’s @LotpLotp_ Shares “Yeah Yeah”

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Unlvcky Nas is one of the most versatile acts from Philadelphia. His lyrics are strong, but you never know what pocket he’ll jump in with each release. “Yeah Yeah” is an up-tempo banger that will have everyone going bonkers on Tik Tok. The high BPM track is his first drop since his Babyface Ray & Veeze-assisted LP, Still Not F*****g Around

Unlvcky Nas is no stranger to the spotlight. He lives the life of a rapper, but he is still hungry for more. His heartfelt bars keep Nas relatable. His crew is full of some of the best rappers in the DMV, and they all have their sound. Follow him on social media to enter his “Yeah Yeah” contest on Tik Tok. Moreover, be on the lookout for his upcoming visuals. They are always industry-level mini-movies.

Check out “Yeah Yeah” by Unlvcky Nas today!

CONNECT WITH Unlvcky Nas
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