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Rolling Loud Partners With RapTV for SXSW Showcase, Headlined by Don Toliver & Sheck Wes

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Rolling Loud and RapTV, two of the world’s preeminent hip-hop brands, are partnering to present a two-day hip-hop music showcase set to take place at 8pm on Friday, March 18, and Saturday, March 19 at the iconic Stubb’s Waller Creek Amphitheater.

Returning to Austin for another set of unforgettable showcases, the hip-hop festival juggernaut Rolling Loud tapped RapTV, the largest hip-hop social media platform, to expand its presence in the Red River Cultural District. The two major brands worked together to create one of the most highly anticipated music events of the 36th annual SXSW. 

Known for their availability to curate FOMO-inducing lineups each year, Rolling Loud has done it again, enlisting some of today’s hottest hip-hop acts and most promising newcomers to perform at this year’s pop-up in Austin. Don Toliver and Sheck Wes headline the all-star lineup, which includes other notable performers like Texas’ very own Trae Tha Truth, as well as Ken Car$on, Babyface Ray, Duke Deuce, Jasiah, and Tay Money, plus risers like Mike Dimes, Dro Kenji, Monaleo, and many others, who will help rock the party at SXSW like never before.

“Rolling Loud, RapTV, and SXSW teamed up to create the biggest event of the week,” says Rolling Loud co-founder Tariq Cherif. “We’ve put together a lineup full of artists who we believe are next up. Fans who attend our showcase are in for a treat, getting to witness these artists perform in an intimate setting before they blow up to the stratosphere.”

RapTV will be onsite throughout the weekend event to share behind-the-scenes content and exclusive news delivered in real-time straight from the heart of the Live Music Capital of the World. Fans should make sure to follow both RapTV and Rolling Loud on Instagram for the latest news and announcements about the showcase. 

“With this SXSW showcase, RapTV is now entering a new chapter as a next-gen media organization, entertainment brand, and arbiter of hip-hop culture. What better way to celebrate this growth than by partnering with Rolling Loud, the biggest hip-hop festival producers in the world, to create the premier rap showcase during all of SXSW,” said RapTV’s Chief Operating Officer David Kantanka. “So often in music, especially in hip-hop, colleagues become competitors but this special event is a testament to the powers of collaboration, hard work and determination. With the combination of our Rolling Loud and RapTV teams, hip-hop fans better buckle up for two unforgettable nights in Austin.”

Sponsors of the inaugural RapTV Presents Rolling Loud SXSW Edition include Facebook’s Meta and BARS, their latest app available today for free download on the App Store, plus other big names. Stay tuned for more details surrounding the overall fan experience including sponsorship activations, daily set times, surprise giveaways, and more.

For fans looking to join in on the festivities, a select number of tickets will be available exclusively for those with SXSW music and platinum badge holders, as well as SXSW Music Festival wristband holders. To purchase and learn more about official passes being made available to the weeklong, citywide conference, fans can visit www.sxsw.com/attend.  A limited number of $10 general admission tickets will be available at the door for fans without SXSW badges.

In addition to the showcase, Rolling Loud co-founder Tariq Cherif will participate in a panel entitled Artists, Stop Trying To Get Booked, offering real talk about the business of live hip-hop. In this discussion, moderated by Jacques Morel, Tariq Cherif, Caroline “Baroline” Diaz, and Rob Gibbs aim to shift the question away from “how to get booked,” to “how to become an act that talent buyers can’t resist booking.” They will explore the metrics and methods that major stages use to determine the value and appeal of touring artists, and how to improve these for yourself, or for your clients. Join us and you might even get gifted Rolling Loud Tickets from Tariq himself.

Stay tuned for more news from the Rolling Loud and RapTV teams as they plan their hip-hop takeover of SXSW. 
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ZAI1K RELEASES INFECTIOUS NEW TRACK “DRIVE ME CRAZY”

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Today, 17-year-old rapper Zai1k releases his brand new track “Drive Me Crazy” via Columbia Records. The infectious track comes alongside an official music video that finds Zai1k driving around town on a perfectly sunny day with his significant other  – watch the video HERE.  
 
“Drive Me Crazy” follows Zai1k’s performance at ACL as well as  the release of colorful, energetic track “Dump It Dummy”  featuring Philly club-rap innovator 2rare. The anthemic track has over 11 million worldwide streams to date and soundtracking over 1.4 million videos on TikTok. Zai1k was recently featured on electronic DJ and producer Whethan’s latest dance-pop single “Fall Out Girl.”  
 
Though he’s still in high school, the Broward County artist has been singing for as long as he can remember. He’s spent years refining his sound, dropping more straightforward street-rap projects like his 2021 tape Hard 2 Tell. And earlier this year, he also featured on a remix of Sadie Jean’s emotional “WYD Now?”—a sensitive track that demonstrated his wide range. As Zai’s confidence grows, he’s eager to keep experimenting with new ideas and exploring new genres he’s not yet well-versed in. He wants to keep pushing himself because he knows that’s what it takes to build lasting greatness. “I always have it in the back of my head that I could lose all this tomorrow. Nothing is forever,” he explains. “I’ve got to be on it.”
 
Stay tuned for much more to come from Zai1k.

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Lucky Church Global Liaison and a Master Relationship Builder for The Hip-Hop Community

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Who is Lucky Church? That’s a name people never forget, and everyone is intrigued to hear his story once they meet the charming NYC native. Lucky is a Global Liaison and a Master relationship builder with over 20 years of experience in the Entertainment Industry. Born in Harlem and raised in the Bronx, Lucky graduated from DeWitt Clinton High School, boasting such luminary Alumni as Stan Lee, Tracy Morgan, and Ralph Lauren. Inspired by his secondary education, Lucky chose to further his studies at S.U.N.Y. Farmingdale, where he honed his talents.

Lucky began his journey into the entertainment world as the lead singer of his rock band, “The J.U.S. Evolution.” During this time, Lucky realized his natural talent as a Relationship Builder, Project Manager, and Publicist. His transition from a corporate rocker to an unassuming executive was effortless, which led him to be associated with both of those monikers while consulting with a long list of famous brands, such as Jordan, Nike, Levi, Converse, HSBC, NFL, NBA, The Grammys, Phillippe Chow, B.E.T., Universal Records, Wutang Clan, Playboy, Hunt & Fish Club, Fat Joe, and Chef Cordell Robinson among many others.

During the summer of 2015, Lucky was recruited by one of NYC’s famous PR Firms, Lizzie Grubman Public Relations. As Director of Concierge Services and Client Relations. Lucky helped expand the LGPR brand beyond expectations by building partnerships with the NFL, NBA, and NYFW. Bridging the Gap between his clients and the Grubman Firm proved to be a power move that would forever change the trajectory of his already flourishing career. This phenomenal opportunity led Lucky to a new partnership with industry titan Ty Hunter (Business Partner/Creative Director/Celebrity Stylist). Together they have worked alongside elite brands like Burberry, Showtime, Billy Porter, The Grammys, Hyundai, The Crayon Case, City of New York, VH1, Merchants Hospitality, and Tzili Charney, to name a few. Ty and Lucky continue to secure lucrative deals as a team. 

Lucky’s story is still blossoming, and he is truly making his mark one step at a time. With his finger on the pulse of culture, he is always ahead of the curve and is an influencer in his own right.  Currently, Lucky teamed up with Mungo Creative Group, where he became the Director of Client Relations, Public Relations, & Social media Management. Lucky signed Billy Porter as his first client with Mungo immediately after officially joining their team. Lucky has also become the brand manager for Elliot Carlyle who is a fashion influencer and the Lead Consultant for the CFDA. As Lucky Church always says, “Trust your journey and know that what’s meant for you will be yours. The most powerful asset we have is the magic of our minds, and we must know that everything we do has a purpose. When you walk within your purpose, you will truly be happy and fulfilled.”

Having worked with huge brands like the Grammy Awards, Billy Porter, Fat Joe, Nike, Wu-Tang Clan, Team Jordan, BET, Universal Records, DJ Khaled, Chef Cordell Robinson, and many others, it’s safe to say that Lucky Church has made a name for himself as one of the behind-the-scenes, go-to guys in the entertainment industry. With over 20 years of PR, marketing, and networking experience, he has become a super-connector, global liaison, and a pro at building meaningful, sustainable relationships. 

Lucky is currently the director of Client Relations, PR, and Social Media Management at Mungo Creative Group and is a man who cannot be defined by one single role. The Harlem/Bronx native wears many hats and is in the midst of some exciting new projects that will be announced soon. He has a natural gift for building and cultivating relationships, and it shines through all that he does. Lucky has also become the brand manager for Elliot Carlyle who is a fashion influencer and the Lead Consultant for the CFDA. As Lucky Church always says, “Trust your journey and know that what’s meant for you will be yours. The most powerful asset we have is the magic of our minds, and we must know that everything we do has a purpose. When you walk within your purpose, you will truly be happy and fulfilled.”

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Popular DJ, DJ Schemes Hops On Ascending Podcast Tequila Talk For A Entertaining Conversation

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New York native and popular DMV based DJ, DJ Schemes speaks with Walt and Jasmine of bidding entertainment podcast Tequila Talk for a dope, engaging conversation. It included laughter and serious discussion that engages viewers into the minds of DJ Schemes along with the show hosts. Below are a few of the topics that were discussed.

• Walt & Jas Friend Date Recap

• DJ Schemes Speaks His Early Life

• Going To College In West Virginia

• Schemes Speaks On Being A Premiere Dj The DC Area

• Sex In DJ Booths?

• Weirdest Things You’ve Seen In Clubs

• Have You Ever Been Kicked Out Of A Place?

• Top Shelf / Bottom Shelf by Jas Cooper

• Schemes Tells A Crazy Love Triangle Story!

Watch below:

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