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SOSSHOUSE Artist Kura Opens Doors Full of Possibilities in “HOLD IT UP” Video

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Finding the perfect combination of versatile flows and sonic beats, Kura is determined to be the next rapper/producer to blow up out of Detroit. Coming through with a creative new visual, Kura shares “HOLD IT UP,” his new video single. Fully produced by GRAMMY Award-winning rapper/producer, Pi’erre Bourne, the track is characterized by an entrancing beat paired with Kura’s cool, calm, and collected flow. Showcasing his persistence to achieve his goals, Kura raps, “If s*** get tough, it’s gonna be alright because we got another day.” 

In the video, Kura stands in front of a free-standing door that is always by his side regardless of how many different locations he’s transported to when he walks through. The 18 year-old rapper finally ends up in a big city surrounded by skyscrapers where he pauses a moment to take it all in. Never hesitating to find out what’s behind a new closed door, Kura shows that he’s prepared and excited to handle whatever might come his way. 

Speaking on his experience working with Pi’erre Bourne for the new track, Kura explained: “Being in the studio is a whole new environment for me so it was an experience. Even though I was out of my comfort zone recording with an engineer that beat felt right for me and it just clicked. After he made the beat and the engineer pulled it up everything else was a blur because I was so focused. I woke up the next day so geeked over the song.” 

The new track demonstrates the direction the Detroit rapper is taking sonically and offers a preview for an upcoming project Kura has coming later this year. With its vocal harmonies and uniquely dark and hypnotic production, the future project promises to be a refreshing divergence from current trends, and an entirely new take on Kura’s previous sound. 

Even though he’s only 18, Kura feels like he can stay grounded as a newcomer in the industry, saying, “Everything for me is about balance. Knowing how to work hard and play hard. Since music is something I’m so passionate about and I’m young enough to still learn but also get tired, I give myself time to breathe. You gotta learn what you can handle especially at a young age like me because if I overwork myself or even stop working for a period everything spirals.”

Now signed to SOSSHOUSE, Kura looks to make a name for himself with his elastic flows and swift melodies. Stay tuned for much more to come from the young artist as he keeps dreaming big. 

Watch “HOLD IT UP” here!

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Lil $o$o Releases New Visual “Passion”

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Enlisting Sexyy Red director Suave Films for the Remdolla produced small screen interpretation, Lil $o$o signals a compelling exploration beyond her usual Rap style and leans into the realm of R&B with the release of “Passion.” Following “Enhancements,” the timely track unveils a vulnerable dimension that showcases her versatility as an artist. With emotive lyrics and a smooth melody, “Passion” shines light on a deeper layer of $o$o’s artistry, inviting listeners into a journey of introspection and raw emotion.

In a press statement to Medium Creative Agency about single, the Issa Rae-approved “Florida Girl” reveals: “I love this record because it really shows another side of me. Sometimes, I feel like people are so materialistic or surface level, and I really am starting to see that ‘real’ is rare. I hope to find something deeper than that and that’s what made me put that into my music.”

There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.

The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.

After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, Diem, and SoundsbyBreezy. Guest features come by way of Roc Nation recording artist Bobby Fishscale, XXXTentacion affiliate C Glizzy, Warner Records vocalist Savannah Cristina, and Nelle.

Press play on the HD-clip for “Passion” as well as stream the official audio on your DSP of choice below via Black 17 Media / The Orchard.

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Multifaceted Artist and Professional Athlete Lu’, Shares New Afrobeat Vibes “Over”

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Lu’ (@ottawasveryown) is back with another one! He has been shaking things up in the music scene since his ground-breaking debut “FEVA,” released earlier in February this year. Now, he returns with another highly-anticipated single, “Over,” out now. This offering is accompanied with a music video & solidifies Lu’s mark in the music game with his captivating storytelling and infectious sound.

“Over” is another compelling feel good single that highlights Lu’s artistic identity and capability. “Over evokes pure enjoyment and immaculate summer vibes,” he says. He invites listeners into an irresistible musical experience through the Afrobeats sound. Drawing inspiration from English and French-speaking artists, as well as Congolese artists, he sets himself apart from the industry as a multilingual artist. The accompanying music video was shot in Lagos, Nigeria and offers a setting of African greatness, luxury, and an overall great time.

Originally hailing from Ottawa, Ontario, Canada, and now making waves in Phoenix, Arizona, Lu’ is a renowned Arizona Cardinals linebacker who made his musical debut earlier this year with his debut single, “FEVA.” Fighting the notion of “shut up and dribble,” Lu’ has shown that he’s far more multifaceted than just an average athlete. He shares, “The narrative of ‘shut up and dribble’ is one I’ve fought internally for a very long time. I want my audience to grasp how passionate I am about chasing my wildest dreams. You can’t let another person tell you, your dreams are too far unattainable.” Lu’ has been able to perfectly parallel his passion and dedication of being a talented athlete as well as a talented artist.

It’s worth noting that Lu’ is a definite powerhouse to keep an eye on as he continues to break barriers in both sports and music. His transition from sports to music is a prominent testament to him embracing his versatility, following his dreams, and reaching new heights. The unfolding musical journey of this rising Canadian artist is a must see.

Watch the video for “Over” HERE.

Stream “Over” HERE.

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ChinaTownRunner x $tupid Young x Star2 Shares “FWM” 

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Asian-American rappers Star2, ChinaTownRunner, and $tupid Young release the new single / video entitled “FWM”. The single precedes Star2 and ChinaTownRunner’s upcoming EP and sets the bar high with haunting cavernous beats and dark melodic flow.

Each of them affirm that they are “about money” in their separate verses and all ask listeners to “come and F*** With Me.” The music video for “FWM” captures Star2, ChinaTownRunner, and $tupid Young in a graffiti-stroked garage full of sports cars and women. Leaning into the sheer magnitude of the track itself, the visuals for “FWM” zero in on each rapper for an intense performance.

Star2 and ChinaTownRunner are preparing to embark on a summer tour with $tupid Young set to appear at multiple dates. Additionally, Star2 and ChinaTownRunner will perform on July 6th in support of the annual Ka-ren Soccer Tournament and Concert in South Dakota. 

Star2 is a refugee artist from the Mae La refugee camp in Thailand. Star2’s documentary, RETURN TO KAWTHOOLEI: A Refugee Rapper’s Journey to His Homeland in Burma will be screened at the New Media Film Festival in LA on June 6th. So far, the documentary has been awarded with “Best Short Documentary” at the Malaysian Film Festival, “Best Documentary” at the Busan New Wave Short Film Festival in S. Korea, “Best Web and Media” at the IndieX Film Fest in LA, and “Exceptional Merit in Docu-drama Short & Human Spirit” at the Documentaries Without Borders Film Festival. Star2 returns to Thailand in May for his second trip.

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