Music Videos
YN Jay & Louie Ray Are Back With “The Fawk Up”
Rhyming with a knowing smirk, YN Jay captivates audiences with his surreal sense of humor. Connecting once again with his friend and fellow Flint, MI native Louie Ray, the rapper also known as the “Coochie Man” shares “The Fawk Up,” his new music video. Armed with a hyperactive beat from Flint sound architect YungWayne616, which layers foreboding church bells over antsy piano arpeggios and stutter-stepping low-end, Jay and Ray unleash a torrent of off-color quotables about their favorite topics: “Little ass watch on your arm got your wrist mad,” spits Jay. In the video, directed by 2M Digital, the two rappers chill in their all-white Audi as Jay mugs for the camera with a series of wide-eyed grins. “The Fawk Up” follows Jay and Louie Ray’s video for “The Mafia,” from their 2020 mixtape The Scoutsi, and the more recent video for the ENRGY-produced “Coochie Language,” released earlier this month and praised by HotNewHipHop.
YN Jay trended on TikTok earlier this year with his “Triple S,” another collaboration Louie Ray. The latest in a long line of viral TikTok hits by the “Coochie Man,” “Triple S” has inspired over 450k video views on multiple sounds–one that taps into Jay’s unique mic presence and expressive ad-libs, and another that highlights his witty lyricism–has earned over 12 million Spotify streams, and made its way onto Spotify’s U.S. Viral 50 chart. Jay’s single “Big Hoes” is his latest to trend on the platform, recently being used in a video by Lizzo that generated over 7.4 million video views.
Jay recently dropped a video for “Kakashi,” a track from his February album Ninja Warrior that also trended on TikTok (96k video creations). Earning coverage from Pitchfork, Entertainment Weekly, Mic, and many others, Ninja Warrior showcases the viral sensation’s superior beat-riding ability and boundary-pushing bars. Featuring collaborations with Lil Yachty, Sada Baby, Louie Ray, and Rmc Mike, Ninja Warrior is out now.
Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single “Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Triple S,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and the 22-year-old rapper is set to perform at Rolling Loud Miami 2021 in July.
Stay tuned for much more from the prolific YN Jay in the coming days and weeks.
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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