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YN Jay & Louie Ray Are Back With “The Fawk Up”

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Rhyming with a knowing smirk, YN Jay captivates audiences with his surreal sense of humor. Connecting once again with his friend and fellow Flint, MI native Louie Ray, the rapper also known as the “Coochie Man” shares The Fawk Up,” his new music video. Armed with a hyperactive beat from Flint sound architect YungWayne616, which layers foreboding church bells over antsy piano arpeggios and stutter-stepping low-end, Jay and Ray unleash a torrent of off-color quotables about their favorite topics: “Little ass watch on your arm got your wrist mad,” spits Jay. In the video, directed by 2M Digital, the two rappers chill in their all-white Audi as Jay mugs for the camera with a series of wide-eyed grins. “The Fawk Up” follows Jay and Louie Ray’s video for The Mafia,” from their 2020 mixtape The Scoutsi, and the more recent video for the ENRGY-produced  Coochie Language,” released earlier this month and praised by HotNewHipHop.

YN Jay trended on TikTok earlier this year with his Triple S,” another collaboration Louie Ray. The latest in a long line of viral TikTok hits by the “Coochie Man,” “Triple S” has inspired over 450k video views on multiple sounds–one that taps into Jay’s unique mic presence and expressive ad-libs, and another that highlights his witty lyricism–has earned over 12 million Spotify streams, and made its way onto Spotify’s U.S. Viral 50 chart. Jay’s single “Big Hoes” is his latest to trend on the platform, recently being used in a video by Lizzo that generated over 7.4 million video views.

Jay recently dropped a video for Kakashi,” a track from his February album Ninja Warrior that also trended on TikTok (96k video creations). Earning coverage from PitchforkEntertainment WeeklyMic, and many others, Ninja Warrior showcases the viral sensation’s superior beat-riding ability and boundary-pushing bars. Featuring collaborations with Lil YachtySada BabyLouie Ray, and Rmc MikeNinja Warrior is out now.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Triple S,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and the 22-year-old rapper is set to perform at Rolling Loud Miami 2021 in July.

Stay tuned for much more from the prolific YN Jay in the coming days and weeks.

Music Videos

MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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