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YN Jay & Louie Ray Are Back With “The Fawk Up”

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Rhyming with a knowing smirk, YN Jay captivates audiences with his surreal sense of humor. Connecting once again with his friend and fellow Flint, MI native Louie Ray, the rapper also known as the “Coochie Man” shares The Fawk Up,” his new music video. Armed with a hyperactive beat from Flint sound architect YungWayne616, which layers foreboding church bells over antsy piano arpeggios and stutter-stepping low-end, Jay and Ray unleash a torrent of off-color quotables about their favorite topics: “Little ass watch on your arm got your wrist mad,” spits Jay. In the video, directed by 2M Digital, the two rappers chill in their all-white Audi as Jay mugs for the camera with a series of wide-eyed grins. “The Fawk Up” follows Jay and Louie Ray’s video for The Mafia,” from their 2020 mixtape The Scoutsi, and the more recent video for the ENRGY-produced  Coochie Language,” released earlier this month and praised by HotNewHipHop.

YN Jay trended on TikTok earlier this year with his Triple S,” another collaboration Louie Ray. The latest in a long line of viral TikTok hits by the “Coochie Man,” “Triple S” has inspired over 450k video views on multiple sounds–one that taps into Jay’s unique mic presence and expressive ad-libs, and another that highlights his witty lyricism–has earned over 12 million Spotify streams, and made its way onto Spotify’s U.S. Viral 50 chart. Jay’s single “Big Hoes” is his latest to trend on the platform, recently being used in a video by Lizzo that generated over 7.4 million video views.

Jay recently dropped a video for Kakashi,” a track from his February album Ninja Warrior that also trended on TikTok (96k video creations). Earning coverage from PitchforkEntertainment WeeklyMic, and many others, Ninja Warrior showcases the viral sensation’s superior beat-riding ability and boundary-pushing bars. Featuring collaborations with Lil YachtySada BabyLouie Ray, and Rmc MikeNinja Warrior is out now.

Driven to take rap seriously after his older brother died, YN Jay quickly started to build a reputation as one of the most colorful characters in a hometown Flint scene populated almost exclusively by colorful characters. He started to get mainstream notice with his single Coochie,” from his project Coochie Land, which introduced the world to Jay’s one-track mind and eventually racked up over 26 million YouTube views. Jay is a nearly mythic figure on TikTok, generating millions of video creations on viral hits like “Triple S,” “Coochie,” “Coochie Land,” and “Coochie Scout,” and inspiring TikTok comedian @Nuhchez to splice YN Jay’s voice into Coolio’s “Gangsta’s Paradise” and create one of the platform’s most successful running jokes. YN Jay’s inimitable style earned him co-signs from Drake and Lil Uzi Vert, and the 22-year-old rapper is set to perform at Rolling Loud Miami 2021 in July.

Stay tuned for much more from the prolific YN Jay in the coming days and weeks.

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[New Music] Young Tmo – TONIGHT

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Houston, TX native artist Young Tmo, born Tony Morris, is ready to take over the airwaves with his compelling and original content. He recently released his new single entitled “Tonight” — and the response has been organic and authentic since its initial release. Having a passion for music since the age of 8, Young Tmo’s dedication definitely reflects in his music. 

With goals to spread influence across the globe through his artistry, Young Tmo is continuously ready to create music from a genuine space. Garnering a very special and organic Fanbase, Young Tmo can definitely be projected as the next best thing out of Houston, TX. Listen to his new single to hear why. Stream “Tonight” below:

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Music Videos

Premiere: Shanyia Releases Debut Video “Slide”

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Shanyia

Rising as one of Baltimore, Maryland’s most quintessential musical artists, singer/rapper/songwriter Shanyia, proves to be the most versatile lyrical sweetheart we know. With rhythms and movements that shake any crowd, blended with her soft tones and hard-hitting beats, Shanyia creates the perfect vibe. At just 19-years-old, she effortlessly exudes a luxury lifestyle in the midst of a soaring music career.

Today, she releases her highly-anticipated debut single/video titled “Slide,” exclusively premiered with us. She teamed up with Hip-Hop producer extraordinaire, Swiftbangaz (Fredo Bang, Migos, Lil Yachty, Rick Ross, Miguel) to create an up-tempo hit that will have anyone, and everyone “sliding” and shaking the dancefloor.

Inspired by some of Hip-Hop’s greatest of today ie: Nicki Minaj, Rihanna, Lil Baby, NBA Youngboy — Shanyia’s music provides a young, fresh perspective. Matched with undeniable production and set to be released through ‘Top of Tha World Entertainment / Asylum Records’, Shanyia’s first release will not only set the vibe, but it will become THE vibe.

As for the visual, it was directed by famed music video and commercial director, Caleb Seales, whose credits include: J. Cole, Kanye West, 2 Chainz, BET, and TVone. The music video provides for a stimulating, highly fast-paced ride with Shanyia, who we find swerving through the midnight hour — and we can’t help but slide into action alongside her in this heavy-hitting, uniquely cut visual.

So get familiar and press play on “Slide” below, and be sure to stream the official audio on DSP of choice.

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Music Videos

Chi Unleashes “All 4 Me” Visual

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Chi is the R&B prince of Vancouver. He is known as one of the best upcoming acts in his space in Canada. The sultry visual shows Chi in 4K singing while a beautiful woman cleans up his home. The Canadian singer is seen in a club while women dance in a manner he wants all for himself. Although he is not American, it is clear that he is also a fan of gentlemen’s clubs. Anthony Grosso produced the Snap Sinatra-directed visual. The photographer’s direction from Justin Filippone paints a clear picture of the scene.

Chi has a voice that women usually fall over. His high pitch helps create a soft mood and pairs well with his smooth instrumentals. Alexandra NextDoor is easily the star of the show. Her scenes are breathtaking and help the team well alongside Chi. His track “Body/All 4 Me” is a great starting point for anyone who wants to become a fan of the engaging new songwriter. 

Check out the cinematic new visual here today! 

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