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4sho Playlist: What’s hot this week (9/25/17)

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4sho PlayList: Hot This Week

It’s been a great year for Hip Hop music. From Jay Z to Tee Grizzley – projects have been released that have shaken the foundation of Hip Hop, creating new conversation about artists and their abilities. We constantly listen to new artists and songs as we evaluate our tastes, and today’s no exception. There’s a lot of music that we’re loving at the moment so we decided to zero in on what we’re listening to at the moment so that readers can check the songs out themselves.

“Fresh Prince of Brick Mile” – All Star Lee

This creative flip of the theme song from Fresh Prince of Bel Air is immensely catchy and very well put together. It’s a shame that it’s so short, otherwise, Lee would have a smash hit on his hands. The bassline in the production is nothing short of killer.


“This Is How We Move It” – Payroll Giovanni

Both this and “Fresh Prince of Brick Mile” may both be months old, but they ring just as hot today as they did in their summer releases. Payroll Giovanni’s drug kingpin anthem is an exercise of showcasing masculine bravado in the music video and it’s amazing. You’ll run this one back without a doubt.


“Freezer” – Rich The Kid featuring Kendrick Lamar

Rich The Kid’s hectic flow and delivery make him more of an acquired taste than your traditional rapper. He linked up with Kendrick Lamar for a smooth track that sounds like a good addition to his lengthy catalog. Rich revealed that Kendrick will be directing the video for the track, which will be releasing very soon.


“Sis” – Miliyah Jewel featuring AllStar JR

Miliyah Jewel may be a new entry point into the rap scene, but you wouldn’t be able to tell by the confidence she exudes in her raps. On her new track, she brings the hardcore over a smooth beat that at first sounds out of place. But as she hones in her flow, it grows stronger and stronger.


“Lame Niggaz” – Asian Doll

Tory Lanez’s rendition of Playboi Carti’s “Magnolia” was poorly received across the board. Critics hated it, fans hated it, and the rumor is that Carti hated it himself. Put simply, it was weak. Asian Doll has dropped a hard rendition of Carti’s smash hit, ripping Lanez’s version to shreds.

 

4sho Playlist

ImSoMaleek Continues to Shift the Sound of R&B with his Latest Tape, ‘Soul Shift’

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ImSoMaleek is back on his grind with his new EP, Soul Shift, a five-track record that showcases ImSoMaleek’s versatility as he delivers hit after hit.

ImSoMaleek, a Bronx native, currently based in New York, NY, is back and ready for action with his new EP, Soul Shift. The EP is meant to shift the way audiences view R&B by changing the definition of contemporary R&B. With a background as grand as ImSoMaleek’s, playing Simba in the Broadway adaptation of The Lion King, it is no wonder he is changing the game the way he is now. From a variety of beats on his Soul Shift EP, ImSoMaleek proves his diversity as an artist mixing and blending sounds, crafting a pure masterpiece. 

Soul Shift is an entire mood, creating a fun and poppy vibe that makes you want to live life to its fullest. ImSoMaleek’s music’s filled with vitality and love as each beat is pure magic. From his work on his haunting track “D’evils,” which is an intimate look into IamSoMaleek’s life as he raps and sings about the trials and tribulations of his life, trying to prove himself as an artist, being a father, and so much more as he gets vulnerable about his experiences. “D’evils” is also the only visual off of the EP so far, so it is an exceptional use of storytelling as ImSoMaleek takes you on a journey of his daily life. 

D’evils,” however, isn’t the only remarkable song on Soul Shift. From “Gotta Get It,” a pure vibe that’s full of vibrant sounds, emotion, and just phenomenal energy. The track will get anyone moving as he fluctuates the sound in the beat, making for an electrifying trance. With other hit songs showcasing his diversity off the EP, such as “Bad Vibes” and “Slow Jiggle,” ImSoMaleek’s Soul Shift EP is one of the most versatile must-listen to R&B projects of the year. 

Be sure to tap in with ImSoMaleek via Instagram @imsomaleek, as he is gearing up to drop an album, ‘King Of The Hill,” narrated by Dave East, soon. 

In the meantime, scope out ImSoMaleek’s latest project, Soul Shift EP, below! 

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ZayZayy Drops Hot New Song “Walk Wit It”

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ZayZayy is bringing the heat this summer! Steadily providing music that’s unique, creative, and always tells a story, ZayZayy has been climbing up the ranks and delivering nothing but hits for his audiences. He’s an up-and-coming artist who is eagerly anticipating his turn in the spotlight. He recently released his new track “Walk Wit It,” which displays his abilities on a whole new level and solidifies him as someone to keep an eye on.

The song is catchy and ultimately relates to a real-life experience that ZayZayy had.

“I would describe my sound as ‘reality’ in a sense to anyone who may not be familiar,” he said. “It’s a sound a lot of people tend to relate to.”

With this new tune, the independent artist, who hails from Liberia, Africa, shows the world what he’s capable of. It’s a profound, introspective track that relates to ZayZayy’s recent experience.

“The song was inspired by a break-in at my apartment while I was out of town in NY and translated into me writing a song about ‘when doing something good, the hate is going to come – gotta embrace it!’” ZayZayy explained in a recent interview.

ZayZayy’s resolve to push even harder was fueled by the song, which he wrote after his flat was broken into. According to him, it was an awful scenario that finally inspired him to write “Walk Wit It” and accept the truth that success is accompanied by hatred. “Walk Wit It” is a nice single that showcases ZayZayy’s narrative and lyrical talents. It features a nice chorus and, in the end, a relaxed atmosphere with some singing and melodic rapping.

In terms of who ZayZayy is as an artist, he claims he is influenced by Davido, Drake, and Young Thug. It’s no surprise that his music has been regarded as a distinct “realistic” sound with a component that everybody can identify with.

“Music initially was used as an outlet to tell my story, like a form of therapy for many years,” ZayZayy said. “I started taking music more seriously in 2019 once I became managed by Round Group Entertainment.”

ZayZayy says he’s had lots of good moments in his music career now that he’s taken his music profession seriously. ZayZayy is just getting started, from working with other artists like Babyface Ray and Lil Dude to utilizing music as a creative avenue to express himself.

“My most proud moment is honestly when my mother accepted my music as a career and having her support,” he said. “Like I said, coming from a third world country, music is not seen as a career.”

ZayZayy is demonstrating that he’s not someone to mess with with songs like “Walk Wit It,” as well as a repertoire of other tracks like “We Not Cool” and his new EP “Just Because.”

When asked what he wants people to take away from his songs, he said:

“I hope my music is receptive and really something people can connect and relate to.”

Check out ZayZayy’s new single “Walk Wit It” below and follow him on Instagram @zayzayy 1.

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4sho Ave.

Nocturnal Artistically Expresses Frustration for Music Industry with “Run It Up”

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Nocturnal is bringing the heat this summer — as well as some of his opinions and thoughts about the music industry. He demonstrates his flow and lyricism once more, this time discussing the experience of being neglected by industry labels. He conveys his dissatisfaction with being neglected in the freshly released song “Run It Up.” And it’s difficult to ignore what he has to say. Nocturnal is a rapper with a lot of potential, as he delivers bars, jewels, and everything in between, demonstrating his poetic skills. “Run It Up” is just another example of what he’s capable of as a rapper.

“This project is really about label’s overlooking my skill and talent right now, and by the time they finally give me a fair look and try to sign me it will be too late,” Nocturnal explains in a recent interview. “In the video it shows a crew threatening me, trying to change me into one of them, meaning the industry trends. This video illustrates when the label’s finally do give me a chance, they are going to try to change my sound and focus more on radio success than the art.”

Nocturnal, a New Haven, Connecticut native, starts the video by being cuffed and forced to view a set of screens by guys with bags over their heads and weapons in their hands, indoctrinating him into the music industry and altering his sound and character to be more marketable. The subject of Nocturnal’s song, which is brilliantly conveyed in the visual, is that, despite being neglected for so long, labels who show interest will want to modify aspects about him and his music.

The graphic depicts Nocturnal as a prisoner, incarcerated from his work. The entire song video is kept hostage by Nocturnal, a great metaphor for being stuck in a label that wants to modify everything about you. As Nocturnal gets indoctrinated into being another industrial clone, the imagery is fascinating as he takes you on a hypnotic metamorphosis.

Nocturnal has proved that, despite feeling neglected by labels, he has the perseverance, talent, and passion to build a successful rap career.

Keep up with Nocturnal on Instagram @mg.nocturnal and Twitter @mgnocturnal, as he prepares to release a few singles each month while working on a few projects.

In the meanwhile, check out Nocturnal’s “Run It Up” video, directed by Jace Elliot below!

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