4sho Playlist
Artist To Watch: Jay Jullio Drop New Music ‘Bookbag Kid’
Jay Jullio is saying goodbye to 2023 with the release of his single ‘Bookbag Kid.’ With him having taken a pause on music to focus on his mental and physical health, it is exciting to have him back in the mix.
Releasing new music was a very personal journey for Jay because he was hyper focused on caring for himself. When asked about his music pause, he said, “I took a long break from music… [and now this is] me being healed enough to be verbal about things that held me back and my comfortability as an artist.” In today’s world, so much is happening that we all forget about healing and making peace with ourselves. Jay sets the example of striving to heal and create something meaningful out of it. He says he wants people “to get the full experience of ME every time I deliver.” Without a doubt, Jay is delivering the whole package.
With Jay finding comfort in himself, he created this piece of art for himself. He says this single means more to him than any other work he has put out– he feels he is re-introducing himself. ‘Bookbag Kid’ is a transformative record that tells his story by reflecting on his struggles and where he is now. Jay is here to remind himself and his fans that although we all go through tough times, our stories are unique. That is what makes us who we are.
‘Bookbag Kid’ is just the beginning of this next chapter for Jay Jullio. The Detroit-native plans to release more new music in 2024 and continue to personally evolve. Keep an eye out for more new music, listen to Jay Julio’s new release ‘Bookbag Kid’ and follow him on social media @jayjullio
4sho Playlist
Lunden Benard’s New Single “Step Into My Zone” Channels Classic Hip-Hop
Lunden Benard is quickly emerging as a new voice in hip-hop, with his debut single “Step Into My Zone” making a strong statement. Released on September 9, 2024, the track offers a refreshing take on the classic hip-hop sound of the late ’80s and early ’90s. Born in Portland, Oregon, and now based in Atlanta, Georgia, Lunden is committed to reviving the vibes of a bygone era while adding his unique spin to the genre.
Reflecting on his musical journey, Lunden shares, “I’m a big fan of 90s Hip Hop, and my influences derive from that era.” His debut single, “Step Into My Zone,” pays homage to the sounds of hip-hop legends like De La Soul and Eric B. and Rakim. The track showcases his ability to merge lyrical complexity with engaging beats, creating a sound that resonates with both new listeners and those who appreciate the roots of hip-hop.
Watch the music video for “Step Into My Zone”
Lunden’s upcoming debut album, set to drop next spring, is already generating buzz. He promises it will be a “classic Hip Hop” project filled with “dope lyrics and dope beats” that cover a wide range of topics. The lead single, “Step Into My Zone,” sets the stage for what fans can expect—a return to hip-hop’s authentic sound, combined with a modern flair. The music video for the single, which is now live on YouTube, complements the nostalgic tone of the song with visuals that bring the era’s vibe to life.
Influenced by a wide range of artists—from Rakim and Nas to Michael Jackson and John Coltrane—Lunden’s sound is a blend of old-school storytelling and contemporary production. He has a knack for capturing the essence of hip-hop while making it accessible to today’s audience. This ability to bridge the gap between generations is what sets him apart as an artist.
With “Step Into My Zone,” Lunden Benard has shown that he is not just a student of hip-hop history but also a creator of its future. Follow him on Instagram at @lunden09 to stay tuned for more releases and updates on his highly anticipated debut album.
4sho Ave.
Moe Heats Up Summer with New Single “UDON”
Orlando’s emerging hip-hop star, Moe, is making waves again with his latest release, “UDON,” now available on all streaming platforms. Following the success of his breakout single “Magic,” Moe has teamed up with GRAMMY-nominated producer Ayotheproducer for another banger from their upcoming joint project, Moelando.
“UDON” is a vibrant, energetic track that showcases Moe’s unique vocal style, deeply rooted in his Florida upbringing. His voice blends seamlessly with Ayotheproducer’s cutting-edge beats, creating a sound that’s both fresh and familiar. Known for his work with industry giants like Cardi B and Lil Wayne, Ayotheproducer brings a dynamic flair to this collaboration, making “UDON” a must-listen for the summer.
Moe describes the inspiration behind “UDON” as a reflection on the difficulty of moving on from someone, capturing the universal feeling of always being drawn back in. This relatable theme, paired with Moe’s distinctive delivery, ensures that “UDON” resonates with listeners.
With over 244k monthly Spotify listeners and millions of streams across platforms, Moe is quickly establishing himself as a force in the music industry. His journey from his Orlando bedroom studio to the Atlanta music scene is a testament to his dedication and talent. As he prepares to drop Moelando later this year, Moe is poised to reach new heights.
Fans can look forward to a series of events in Orlando celebrating the release of Moelando, including a listening party, comedy shows, and live performances. Moe is also branching out into film, with an upcoming sports documentary that he’s executive produced.
Be sure to check out “UDON,” streaming now, and stay tuned for more exciting updates from Moe as he continues his rise in the music world!
4sho Playlist
New Music Releases: Cheflodeezy and Marcy Chin – “Rough Sex”
The story of Cheflodeezy is a testament to the strength of taking life by the reins and having the will and determination to change one’s life for the better. Born in Jamaica, Cheflodeezy moved to the Miami area at the age of 9. Despite finding his passion for music in high school, he found himself homeless and with multiple arrests following his graduation. By the time he was 21, he took charge of his own fate and enrolled in a culinary school, that being what and where he owes his stage name. He would visit the recording studio in between catering gigs before ultimately signing with the Miami record label Artekal. Taking influences from Miami rap and Jamaican dancehall, Cheflodeezy has exploded in popularity, with his last single “Ecstacy” garnering over 300,000 streams on Spotify. As of the moment, he is currently working on a one-of-a-kind project for his audience; a dual album debut, one album for each of the aforementioned genres of his heritage.
Cheflodeezy’s newest track “Rough Sex” is a stark change in style from his previous music, featuring seductive and erotic beats, as well as lyrics that colorfully portray the song’s subject matter. The song’s beats were initially given to Cheflodeezy by 23-year-old Grammy-Nominated music producer Benjii Yang during the pandemic. After experimenting with the material and recording “Rough Sex” by himself, he and the team at Artekal reached out to fellow Jamaican dancehall artist and international sensation Marcy Chin to collaborate on the remix of the original track. Together, they perform with incredible chemistry, and convey to the audience their deepest and darkest desires, with no restraint on how vividly they paint the picture with their lyrics.
Director Steven Barnard perfectly captures the essence of the track in its accompanying visuals. Shot in a remote location in the Californian desert, the music video for “Rough Sex” follows Cheflodeezy and Marcy Chin to a seemingly abandoned gas station, where they stop to presumably let their innermost fantasies play out. The visuals interchange between the duo singing outdoors and becoming intimate inside the gas station store. Even though the song may appear to be celebrating this style of love-making, the music video makes it clear that there is a level of shame between the artists for acting on their primal desires, such as prominently displaying a neon cross on the wall while they perform inside. It raises the question of how far we should let ourselves go to satisfy our sexual itches.