If you don’t know anything else about Payroll Giovanni, know that he almost never takes a day off. The 29-year-old rapper has dropped two mixtapes and a film within the last year. He’s the leader and face of Doughboyz Cashout, the most popular rap collective out of Detroit that’s been well respected in the community since its inception in 2006. He’s recently worked with producers such as Cardo, one of Wiz Khalifa’s frequent collaborators who is responsible for a number of beats on his Kush and OJ project, and Helluva, a premier producer that’s well-known in Detroit for his unique sound.
Suffice to say, Payroll Giovanni is one of a kind.
Payroll Giovanni was born and raised in Detroit, Michigan. He grew up with a hustler’s mentality, accumulating profits through street activities that he prefers not to talk about. He attended Southfield High School where he created the group Doughboyz Cashout with some of his friends and associates. As the leader of the group, he oversaw many of the decisions that they made in the industry. They released their first mixtape We Run The City in 2007 and received rave reviews. People loved the group for their bleak, realistic, and unflinching look at street life.
The group continued to expand, as did Giovanni’s role in it. Over the next five years, the group would drop five projects. They grew in influence and power in the city of Detroit. Although they were first contacted by rapper T.I. who noticed the group’s growing stardom, the collective joined Young Jeezy’s CTE (Corporate Thuggin Entertainment) in 2013. While the group worked on music that was released on the CTE compilation project Boss Ya Life Up Gang, they ultimately wouldn’t stay long because of less than ideal business practices, as Giovanni revealed in a recent interview with HipHopDX. It’s around this time that Giovanni began to put more work into his solo efforts, releasing Get Money Stay Humble that same year. Two years later, he released his critically acclaimed project Stack Season which charted on Billboard without very much promotion. Since then he’s been on a roll; dropping Sosa Dreamz in 2016, and most recently, Payface this year.
One of Payroll Giovanni’s most recent anthems, “This Is How We Move It,” featuring B. Ryan is the song of the summer. It flips Montell Jordan’s “This Is How We Do It” which was one of the biggest songs in hip hop in 1995. While Jordan talks about partying on his record, Giovanni brings the hard-hitting street therapy that he’s known for, told through the sing-songy guise that enables it to be digested easily. It sounds amazing through a great set of car speakers. Easily one of the best tracks of the year due to how easily it fits with Jordan’s pre established record.
Things You May Not Know about Payroll Giovanni
- He has a six-year-old son named JuJu.
- He’s a big fan of the Netflix original series Narcos.
- His group, Doughboyz Cashout, is featured in the Detroit Institute of Arts.
- His birthday is January 30.
- He grew up in the Fenkell Avenue/5 Mile neighborhood.
- He’s a big fan of the movie Scarface (1984) evident in the titles of his last two projects. Sosa Dreamz is in reference to Alejandro Sosa, the fictional drug lord from Scarface who is the chief cocaine supplier for protagonist Tony Montana. Payface is in homage, in the title and cover art, to Tony Montana who was also known as “Scarface.”
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Remembering Doughboy Roc’s Legacy After His Untimely Death
The Detroit Community is beside itself with grief after the news of the death of Doughboy Roc of Doughboyz Cashout. He was tragically gunned down yesterday, Oct. 9 at only 29 years old. Roc was one of the founding members of Doughboyz Cashout, there when the existing Doughboyz group merged with Payroll Giovanni’s Cashoutboyz collective to form the Doughboyz Cashout group that we know today. He recently released his heavily anticipated project Roc Vs. Balboa that was circulating airwaves, further growing his impressive brand. The news of his death is shocking, untimely, and a reminder that life is extremely short.
All around Detroit, central figures to the Hip Hop community are paying their respects to the fallen artist.
October – 9 – 2017 not just me but the whole city lost a real good nigga. Rest up Roc We love you #DoughboyzCashout4Life
— BossYoLifeUpGang (@72Kiddo) October 9, 2017
This shit sickening I wasn't even gone speak out about it, but I'm sick about my nigga Roc #BrickMile2BmoTilDaWorldBlow
— FreshPrinceOf6Mile (@AllStarYoungLee) October 10, 2017
4 Sho Magazine offers its condolences to Doughboyz Roc’s friends and family. As we mourn Roc’s passing, let’s remember him and his artistry to keep his spirit alive.
Who Is Rocky B?
It’s commonly said that children take after their parents, combining the best characteristics of both worlds to craft into their own personality. If both parents have a fascination with words, what will their offspring do with them? Rocky B also known as Rocky Badd, a rising rapper out of Detroit, is the answer to this question. She’s a fierce soul with a devilish grin whose poised to blow any day now. Don’t be lulled into a false sense of appeasement because of her bright smile and youthful exuberance; she throws down on the microphone with reckless abandon.
Rocky was born on May 16th, 1994 in Detroit, Michigan. Her parents were both extremely familiar with words; her father was an important rapper in the city’s local scene and his mother frequently wrote poetry about her lifestyle and surroundings. Because of this, Rocky knew that she wanted to work in music from a very young age. She wrote her first rap song in the sixth grade when she realized that the art form was her calling. Just recently, in 2016, she uploaded her first song to Soundcloud. Prior to that, much of her music existed on YouTube (and can also still be found there). Since then, she’s been on a roll, releasing music along with accompanying videos that have racked up tens of thousands of views. Combining that with the 129,000 followers she has on Instagram shows that there is some serious interest and star power surrounding Rocky.
Rocky’s rap style is solid and straightforward, emulating a more traditional sound that’s uncommon in today’s rap atmosphere. It works, perfectly. Her ability to keep her delivery on point is what separates her from the scores of other artists who would kill to be in her place. It makes listening to her easy as well. She’s named Erykah Badu and Lauren Hill as two of her influences.
As she continues to become a larger influence in the world, Rocky B will capture the minds of many who look for the traditional sound that the game lacks. Check out her music today.
Make It Back Part 2
Spotlight: “Sis” by Miliyah Jewel ft. Allstar JR
Have you ever heard of Miliyah Jewel? Chances are, you haven’t. She’s a newcomer into the rap scene, straight from Detroit. What she lacks in height, she makes up for in sheer lyrical capability. There’s no way else to put this – she’s a serious spitter, perhaps better than your favorite rapper. She’s young too, so just thinking about how much better she’ll be in another year is absolutely scary. Last month she dropped “Sis” featuring AllStar JR. It’s been going strong in our playlists for almost a month now and we’ve finally figured out what makes it so great.
To start, the production is something out of this world. The heavy piano riff that plays in the background plays off of the pounding bass that goes on throughout the track. It offers a sinister vibe that makes the track come off as something out of a horror movie, yet delicate enough to be played in a casual manner. The beat continues to build throughout the track, with patterns dropped and others picked up for its duration. It’s beautiful stuff that elicits replay after replay. Makes for a hell of a car banger, as well.
On the lyrical side, Jewel brings the heat. She berates endleslly into another woman, practically destroying her personality at the most basic level. “If you your own bitch then why the fuck you want to be me?” she raps at one point, making it clear that she’s out for blood. She later gives the woman some advice about getting her own hustle that sounds like an OG giving game to a younger person. It’s some serious stuff that you’ll catch onto as you run the track back. Elsewhere, AllStar JR offers a scene-stealing verse as Jewel raps up her own. He brings the laughs, talking about everything from “shaving pussy” to having sex in the basement. The serious delivery he brings makes it even funnier to listen to.
It’s been a month and this is still heavy in our rotation. Check out the video above before going and adding it to your playlist. You won’t be dissapointed.