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Who is Payroll Giovanni?

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Payroll Giovanni

If you don’t know anything else about Payroll Giovanni, know that he almost never takes a day off. The 29-year-old rapper has dropped two mixtapes and a film within the last year. He’s the leader and face of Doughboyz Cashout, the most popular rap collective out of Detroit that’s been well respected in the community since its inception in 2006. He’s recently worked with producers such as Cardo, one of Wiz Khalifa’s frequent collaborators who is responsible for a number of beats on his Kush and OJ project, and Helluva, a premier producer that’s well-known in Detroit for his unique sound.

Suffice to say, Payroll Giovanni is one of a kind.

Bio:

Payroll Giovanni was born and raised in Detroit, Michigan. He grew up with a hustler’s mentality, accumulating profits through street activities that he prefers not to talk about. He attended Southfield High School where he created the group Doughboyz Cashout with some of his friends and associates. As the leader of the group, he oversaw many of the decisions that they made in the industry. They released their first mixtape We Run The City in 2007 and received rave reviews. People loved the group for their bleak, realistic, and unflinching look at street life.

The group continued to expand, as did Giovanni’s role in it. Over the next five years, the group would drop five projects. They grew in influence and power in the city of Detroit. Although they were first contacted by rapper T.I. who noticed the group’s growing stardom, the collective joined Young Jeezy’s CTE (Corporate Thuggin Entertainment) in 2013. While the group worked on music that was released on the CTE compilation project Boss Ya Life Up Gang, they ultimately wouldn’t stay long because of less than ideal business practices, as Giovanni revealed in a recent interview with HipHopDX. It’s around this time that Giovanni began to put more work into his solo efforts, releasing Get Money Stay Humble that same year. Two years later, he released his critically acclaimed project Stack Season which charted on Billboard without very much promotion. Since then he’s been on a roll; dropping Sosa Dreamz in 2016, and most recently, Payface this year.

Standouts:

One of Payroll Giovanni’s most recent anthems, “This Is How We Move It,” featuring B. Ryan is the song of the summer. It flips Montell Jordan’s “This Is How We Do It” which was one of the biggest songs in hip hop in 1995. While Jordan talks about partying on his record, Giovanni brings the hard-hitting street therapy that he’s known for, told through the sing-songy guise that enables it to be digested easily. It sounds amazing through a great set of car speakers. Easily one of the best tracks of the year due to how easily it fits with Jordan’s pre established record.

Things You May Not Know about Payroll Giovanni

  • He has a six-year-old son named JuJu.
  • He’s a big fan of the Netflix original series Narcos.
  • His group, Doughboyz Cashout, is featured in the Detroit Institute of Arts.
  • His birthday is January 30.
  • He grew up in the Fenkell Avenue/5 Mile neighborhood.
  • He’s a big fan of the movie Scarface (1984) evident in the titles of his last two projects. Sosa Dreamz is in reference to Alejandro Sosa, the fictional drug lord from Scarface who is the chief cocaine supplier for protagonist Tony Montana. Payface is in homage, in the title and cover art, to Tony Montana who was also known as “Scarface.

 

Follow Payroll Giovanni On Social Media

Twitter: @FenkellPayroll
Instagram: @Payroll_Giovanni

Editorials

The New West Coast Festival: A Revelation in the West Coast Music Scene

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Photo Credit : @ShotByTicas

The pulsating rhythm of music, the vivid spectacle of lights, and the passionate energy of the crowd all converged at the Riverside Municipal Auditorium in Riverside, California at the highly anticipated music festival, The New West Coast Festival. Organized by No Label Tour, this grand event showcased a remarkable lineup of notable DJs and artists who brought their unique styles and talents to the stage, leaving the audience craving for more.

The festival kicked off on a high note with the charismatic Riverside social media star, JFromRiv, taking on the role of host. With his contagious enthusiasm and entertaining banter, JFromRiv effortlessly connected with the audience, building an interactive and engaging atmosphere throughout the festival.

The festival’s impressive array of DJs set the stage ablaze with their sensational performances. DJ Trill, DJ V.I.P, DJ A-Tron, DJ RioDaRoccstar, and Cypress Moreno brought their distinct musical styles, delivering sets that transcended boundaries and genres. Each DJ showcased their prowess, seamlessly blending catchy beats and contagious melodies that got the crowd moving and grooving to the rhythm.

The main stage was graced by a lineup of talented artists who left a lasting impression on the audience. Money Making Melo, Lamb4oe, R3 Da Chilliman, BlueBucksClan, Lil Maru, EBK Young Joc, Memo The Mafioso, Fenix Flexin, DB.Boutabag, and Bravo The Bagchaser, and many more, took the festival to greater heights with their energetic performances and undeniable stage presence. Their magnetic charisma and lyrical prowess captivated the audience, creating an electrifying atmosphere that resonated throughout the venue.

However, it was the festival’s headliner, Los Angeles superstar 03 Greedo, who truly stole the show. With his unique blend of raw talent and captivating storytelling, the audience was held captive by his charismatic presence. 03 Greedo’s performance was nothing short of exceptional, demonstrating why he has become a force to be reckoned with in the music industry.

Behind the scenes, the festival’s detailed planning and organizational efforts were evident. The team behind the event worked tirelessly to ensure that every aspect of the festival was meticulously executed, from the lighting and sound arrangements to the overall ambiance of the venue. Festival Representative Selena Reyes affirmed the team’s dedication and expressed confidence in the future of the festival, stating that this year’s event was merely a glimpse of what they are capable of achieving.

The New West Coast Festival also owes its success to the support of its sponsors. Urban Water, Heavenly Farms, and Cough Syrup by Desto Dubb played a significant role in bringing the festival to life. Their contributions, both financial and otherwise, were integral to creating an unforgettable experience for the participants.

In conclusion, The New West Coast Festival was a remarkable showcase of talent, commitment, and passion for music. From the energetic performances of the DJs to the captivating acts of the artists and the meticulous planning behind the scenes, every element of the festival came together harmoniously, creating a truly remarkable experience. As the West Coast’s music scene continues to evolve and thrive, The New West Coast Festival has undoubtedly emerged as a beacon of creativity and innovation, leaving a lasting impact on all those fortunate enough to have been part of this extraordinary event.

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Editorials

New Jersey’s TMG Has What It Takes

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TMG is a Rising Artist From Paterson New Jersey. He found his talent for making music on accident and went with it ever since. His sound is a mixture of Hip Hop, R&B, and pop music. The people who influenced him the most in music are Tupac, LL Cool J, Notorious B.I.G, Drake just to name a few.

“I started on this journey in 2017 just having fun with it. But I remembered my little brother who passed away telling me that he always wanted to be famous. So I do it for him and hopefully one day everyone will know both our stories. The journey that I’m on now is the next stage of my artistry, and that’s to climb to the top of the charts.” – TMG.

With a nice catalog and new music set to drop soon keep TMG on your radar.

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Editorials

Luckwayy Has a Budding Hit With “Monyunn”

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Louisiana native and rising rapper Luckwayy is making traction with one of his latest single “Monyunn.” Fans of more energetic and melodic booming sounds such be at home with the uptempo track curated by this southern emcee.

The visual is also super creative and paints the young artist in a cool, hip light where he blends the blissful energy of the south trap drums along that blends perfectly with his voice that gives off a tremendous surge of adrenaline with every watch. It’s definitely a must add to your daily mix.

Stemming from his recently revealed project ‘Clover,’ Luckwayy is in his bag and continues to blossom into a full fledged star. Watch the video below and listen to the LP here.

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