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Xavier Wulf Rises Like the Morning Sun in “First Light” Video

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Leading the vanguard of the Memphis underground, Xavier Wulf is always on the move. Emerging for the first time since releasing October’s Blood Shore Season 3 mixtape, the Hollow Squad head honcho connects with director DotComNirvan to share the new video for project highlight “First Light.” The tape’s Hitkidd-produced opening track features tense violin loops and hasty percussion, creating a cinematic martial arts vibe which Wulf leverages to deliver his sinister bars: “I ain’t finna play with none of you n****s or your homies/He said he wouldn’t run, found out that was bologna, b****!”

The DotComNirvan-directed video for “First Light” sets a high bar for the pair’s first collaboration. Blending live-action with animation, the video finds live-action Xavier approaching a series of opponents with his katana blade cloaked in smoke-illuminated blood red hues, before transitioning to anime-style combat scenes where Wulf appears as a ninja-like masked assassin, quickly doing away with each of his targets. Evoking cinematic styles of films like V for Vendetta and anime series like Cowboy Bebop, “First Light” continues to push Wulf’s status as a mythical figure in the rap world.

Continuing his fan-favorite mixtape series, Blood Shore Season 3 deposits new listeners and loyal fans into Xavier’s shadowy underworld of souped-up sports cars and stacks of cash. The underground king carries himself like a roguish anti-hero, as he slithers through brooding production by HitkiddWhoTheHellIsCarlo, and many others. The new tape is the sequel to 2014’s acclaimed Blood Shore Season 2, home to “Psycho Pass,” which earned renewed attention on TikTok in the past year and earned GOLD certification in October with over 100 million streams on Spotify alone. 

Born in Memphis, Tennessee, and deeply steeped in his home city’s musical tradition, Xavier Wulf had a hand in nearly every major underground rap movement in the past decade. Wulf was one of the first rappers to build a following on SoundCloud, helping make the platform the go-to for aspiring rappers and establishing it as a hub of hip-hop innovation. Throughout his career, Wulf has criss-crossed the invisible line between underground and mainstream, racking up hundreds of millions of streams, and playing to sold out crowds across the country. This year, Wulf killed it on his 29-date “The Midnight Club Tour – Dub Edition,” and shut it down with a primetime set at Rolling Loud New York this fall. In late 2021, Wulf collabed with Hollow Squad producer Quintin Lamb for the high-octane GARAGE PUNK EP.

Pushing his sound forward with every release, Xavier Wulf is not even close to finished with his artistic journey. Stay tuned for much more from Xavier Wulf as he gears up for another year of dominance.

Watch “First Light”

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SWAVY RETURNS WITH “OUT OF LINE”, HIS NEW VIDEO SINGLE

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With a melodic ear as unmistakable as his distinctive vocals, Swavy is cruising in a lane of his own. Returning with a full tank of gas and an endless supply of vibes, the Toronto emcee shares his new video single, “Out Of Line”; watch HERE. Anchored by an instrumental from producer HP.Wave that finds Swavy alternating between rapping and singing in his expressive church-trained tenor, Swavy weaves within plaintive piano chords and a soulful bass, venting his new reality while navigating around his newfound fame. Listen to the new song HERE.
 
The video directed by Malique Stone is presented as a piece of immersive journalism, inviting listeners to Swavy’s perilous home turf, alternating between shots of him posted up at the local convenience store to sitting in the back of the Maybach demonstrating how far he’s come. Coupled with his recent success, the video offers an inspiring message: after a lifetime of fighting through the darkness, Swavy might finally see a silver lining.
 
Emerging from Toronto’s fertile underground scene, Swavy set himself apart with his soul-searching, relatable, melodic tempo. Beloved in his city and co-signed by the likes of Drake, Meek Mill, and Popcaan just to name a few, Swavy is ready to achieve his lofty ambitions.
 
Stay tuned for much more from Swavy coming soon.

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MBNel Shares an Uplifting Message from Overseas in “Don’t Say” Video

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Winning fans with his raw honesty and melodic mastery, MBNel plans to rise from the streets of Stockton to the mainstream. Continuing to defy expectations in his upward trajectory from the trenches, MBNel shares “Don’t Say,” his new single and music video. A piano-led anthem with rumbling bass and ethereal vocal samples, “Don’t Say” provides Nel with the opportunity to reflect on how far he’s come, sharing stories from the struggle and contrasting them with his recent success: “Designer clothes for all the times I used to borrow clothes/They tried to set the play, I hit that audible.” In the video, Nel shares dispatches from his global travels–he navigated Amsterdam in a Rolls Royce, and jetted off to the Cayman Island to catch some rays (and some chickens).

His first new song of the New Year, “Don’t Say” arrives on the road to Started In The South, the Stockton, CA native’s next EP. Arriving during a period of sustained growth from Nel, the new EP finds him reflecting on his success and paying homage to the streets that raised him. The “south” in the EP’s title refers to its position at the bottom of the map–Nel started at the bottom, but he’s quickly emerging from his circumstances off the strength of his authentic anthems. Featuring an appearance from OTF standout Doodie LoStarted In The South is coming soon via Muddy Boyz/EMPIRE.

MBNel ended 2022 on a hot streak, releasing songs like the devastating ballad “Fadeaway,” dedicated to the memory of a fan who recently passed away, and Toxic,” a relationship drama and duet with the rising singer Haben. Born and raised in Stockton, a city in Central Cali with a busy rap scene, MBNel built a reputation on the West Coast for his combination of hummable melodies and relatable trench tales. The 25-year-old artist has a loyal following who respond to his naked authenticity, a quality on display on his 2021 project No Hard Feelings. In the wake of last year’s success, Nel is challenging himself artistically, pushing the boundaries of his sound as he continues to express his truth.

Stay tuned for more from MBNel.

Watch “Don’t Say” here!

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SleazyWorld Go Returns With Heater “Robbers & Villains”

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2023 is set to be a landmark year for Kansas City’s SleazyWorld Go, who was announced by Spotify as an Artist To Watch in 2023, and last week iHeartRadio announced him as nominee for Best New Hip Hop Artist. Today, he continues his winning streak with the release of “Robbers & Villains,” a tight 2-minute heater about expecting the unexpected, growing up in an environment like he did in Grand Rapids, MI, and then later in Kansas City, MO. He pairs hard-hitting bars with sinister humor, making bangers that have real street wisdom behind them — a skill that Sleazy’s already proven to master on last year’s “Sleazy Flow.” In the video for “Robbers & Villains,” Sleazy takes it back home to Kansas City and mobs around town with his crew, directed by Jerry Production. 

2022 was a huge year for SleazyWorld Go — “Sleazy Flow,” earned him first a co-sign then feature from Lil Baby, his first #1 on Urban Radio, and his first RIAA certified platinum plaque. While “Sleazy Flow,” set Sleazy up for success, he proved he’s here for the long haul on Where The Shooters Be. WTSB has star studded features like Lil Baby, G Herbo, Offset, Rich The Kid, and more, but it also boasts 20 tracks that showcase Sleazy’s versatility. There are hard hitting rap bangers like “Free YSL,” songs for the ladies like “Different,” and he gets sentimental about his success and how far he’s come on “Public Housing.” 

SleazyWorld Go’s rise to stardom began in 2019, following a personal transformation behind bars. The artist whose mom moved his family from Grand Rapids, Michigan, to Kansas City, Missouri, searching for a better life, wanted to move in a positive direction. Music was his method. He began parsing a dynamic range of songs on social media and cultivating a fanbase. Ahead of all that 2023 has in store for him, Sleazy asserts, “I want to keep breaking barriers and doing what hasn’t been done.”

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