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Icewear Vezzo Connects with Jeezy, Gangsta Grillz Tape Out 12/8

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A slick-talking Detroit hero who’s steadily upped his ante in recent years, Icewear Vezzo drips with insights into successful street living. Teaming up with a fellow hustler for his latest music video, Vezzo shares “One Time” ft. Jeezy. Complete with the menacing piano lines and ominous bells that characterize many of Vezzo’s most beloved tracks, “One Time” is an anthem dedicated to the trappers and the flexers, with a countdown chorus that demands to be chanted by a crowd: “Three times for the n****s in heaven/Four times for the bad b*tches that’s steppin.” Vezzo and Jeezy are complemented by the energetic ad-libs of the legendary DJ Drama, who also appears in the music video. Directed by Diesel Films, the video finds Vezzo, Jeezy, and Drama relaxing in Vezzo’s native 6 Mile, as they turn up in an abandoned warehouse.

“One Time” hails from Paint The City, the upcoming mixtape by Icewear Vezzo. Hosted by DJ Drama, Paint The City is the latest edition of the DJ’s famous Gangsta Grillz series of tapes. The new video is the second glimpse of the upcoming tape, following God Bless The 6,” a collaboration with his fellow 6 Mile native Babyface Ray. The first full-length to be released since Vezzo signed to Quality Control MusicPaint The City is available everywhere on December 8th.

The upcoming tape arrives at the end of a banner year for the respected Detroit rapper. In July, Vezzo released his acclaimed Rich Off Pints 3, the concluding chapter of Vezzo’s signature mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. The tape recently earned praise from Pitchfork, who stated, “His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” Later in the summer, Vezzo connected with Kodak Black for It’s All On U,” a buzzing single that racked up over 5 million streams on Spotify and 11 million views on YouTube.

Vezzo’s new deal with Quality Control marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

Watch “One Time” ft. Jeezy!

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SWAVY RETURNS WITH “OUT OF LINE”, HIS NEW VIDEO SINGLE

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With a melodic ear as unmistakable as his distinctive vocals, Swavy is cruising in a lane of his own. Returning with a full tank of gas and an endless supply of vibes, the Toronto emcee shares his new video single, “Out Of Line”; watch HERE. Anchored by an instrumental from producer HP.Wave that finds Swavy alternating between rapping and singing in his expressive church-trained tenor, Swavy weaves within plaintive piano chords and a soulful bass, venting his new reality while navigating around his newfound fame. Listen to the new song HERE.
 
The video directed by Malique Stone is presented as a piece of immersive journalism, inviting listeners to Swavy’s perilous home turf, alternating between shots of him posted up at the local convenience store to sitting in the back of the Maybach demonstrating how far he’s come. Coupled with his recent success, the video offers an inspiring message: after a lifetime of fighting through the darkness, Swavy might finally see a silver lining.
 
Emerging from Toronto’s fertile underground scene, Swavy set himself apart with his soul-searching, relatable, melodic tempo. Beloved in his city and co-signed by the likes of Drake, Meek Mill, and Popcaan just to name a few, Swavy is ready to achieve his lofty ambitions.
 
Stay tuned for much more from Swavy coming soon.

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MBNel Shares an Uplifting Message from Overseas in “Don’t Say” Video

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Winning fans with his raw honesty and melodic mastery, MBNel plans to rise from the streets of Stockton to the mainstream. Continuing to defy expectations in his upward trajectory from the trenches, MBNel shares “Don’t Say,” his new single and music video. A piano-led anthem with rumbling bass and ethereal vocal samples, “Don’t Say” provides Nel with the opportunity to reflect on how far he’s come, sharing stories from the struggle and contrasting them with his recent success: “Designer clothes for all the times I used to borrow clothes/They tried to set the play, I hit that audible.” In the video, Nel shares dispatches from his global travels–he navigated Amsterdam in a Rolls Royce, and jetted off to the Cayman Island to catch some rays (and some chickens).

His first new song of the New Year, “Don’t Say” arrives on the road to Started In The South, the Stockton, CA native’s next EP. Arriving during a period of sustained growth from Nel, the new EP finds him reflecting on his success and paying homage to the streets that raised him. The “south” in the EP’s title refers to its position at the bottom of the map–Nel started at the bottom, but he’s quickly emerging from his circumstances off the strength of his authentic anthems. Featuring an appearance from OTF standout Doodie LoStarted In The South is coming soon via Muddy Boyz/EMPIRE.

MBNel ended 2022 on a hot streak, releasing songs like the devastating ballad “Fadeaway,” dedicated to the memory of a fan who recently passed away, and Toxic,” a relationship drama and duet with the rising singer Haben. Born and raised in Stockton, a city in Central Cali with a busy rap scene, MBNel built a reputation on the West Coast for his combination of hummable melodies and relatable trench tales. The 25-year-old artist has a loyal following who respond to his naked authenticity, a quality on display on his 2021 project No Hard Feelings. In the wake of last year’s success, Nel is challenging himself artistically, pushing the boundaries of his sound as he continues to express his truth.

Stay tuned for more from MBNel.

Watch “Don’t Say” here!

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SleazyWorld Go Returns With Heater “Robbers & Villains”

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2023 is set to be a landmark year for Kansas City’s SleazyWorld Go, who was announced by Spotify as an Artist To Watch in 2023, and last week iHeartRadio announced him as nominee for Best New Hip Hop Artist. Today, he continues his winning streak with the release of “Robbers & Villains,” a tight 2-minute heater about expecting the unexpected, growing up in an environment like he did in Grand Rapids, MI, and then later in Kansas City, MO. He pairs hard-hitting bars with sinister humor, making bangers that have real street wisdom behind them — a skill that Sleazy’s already proven to master on last year’s “Sleazy Flow.” In the video for “Robbers & Villains,” Sleazy takes it back home to Kansas City and mobs around town with his crew, directed by Jerry Production. 

2022 was a huge year for SleazyWorld Go — “Sleazy Flow,” earned him first a co-sign then feature from Lil Baby, his first #1 on Urban Radio, and his first RIAA certified platinum plaque. While “Sleazy Flow,” set Sleazy up for success, he proved he’s here for the long haul on Where The Shooters Be. WTSB has star studded features like Lil Baby, G Herbo, Offset, Rich The Kid, and more, but it also boasts 20 tracks that showcase Sleazy’s versatility. There are hard hitting rap bangers like “Free YSL,” songs for the ladies like “Different,” and he gets sentimental about his success and how far he’s come on “Public Housing.” 

SleazyWorld Go’s rise to stardom began in 2019, following a personal transformation behind bars. The artist whose mom moved his family from Grand Rapids, Michigan, to Kansas City, Missouri, searching for a better life, wanted to move in a positive direction. Music was his method. He began parsing a dynamic range of songs on social media and cultivating a fanbase. Ahead of all that 2023 has in store for him, Sleazy asserts, “I want to keep breaking barriers and doing what hasn’t been done.”

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