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WILL CLAYE RELEASES NEW SINGLE “WEE HOURS”

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Hip-hop artist and Olympic medalist Will Claye releases his latest single, “Wee Hours,” out now via Red Bull Records. Written by Claye, “Wee Hours” was produced by Grammy-winning songwriter and producer DJ Khalil, best known for his work with Jay-Z, Kanye West, Drake, Kendrick Lamar, and more.
 
Drawing from his own experiences, the strength of “Wee Hours” lies in Claye’s introspective and poignant lyrics, which he delivers with a West Coast-influenced flair. As the opening melodies and subtle instrumentations float in and out of focus, the single’s smooth production is effortlessly juxtaposed against Claye’s heavy-hitting flow.
 
“This track is inspired by my city, my people, and the kids who are growing up where I come from,” says Claye of the release. “I wanted to speak for people whose voices have been suppressed. I want to inspire my people and show them that even through all the horrific things we have gone through as a people, we can make it through and rise above it all.”
 
The release of “Wee Hours” follows the announcement of Elevate, the forthcoming documentary from Red Bull, set for release on Tuesday, June 8. The short film follows Claye as he trains for the Olympics and records new music, working to make his mark on the world. As his moment in the spotlight parallels a cultural boiling point surrounding racial injustice, Claye seeks to use his voice to inspire his community’s youth, serving as a positive role model for the next generation. 

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Flo Milli & Saucy Santana join Big Boss Vette on “Snatched (Remix)

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 Big Boss Vette adds rap powerhouses Flo Milli and Saucy Santana to the remix of her viral hit “Snatched.” Both artists bring their coveted flare to “Snatched (Remix)” giving new life to the song that has flooded our timelines with nearly 2 Billion views on socials. On Instagram and TikTok Kylie Jenner, Khloe Kardashian, Halle Bailey, JT (City Girls), Mikayla Nogueira, and more have made videos using the original song, usually revealing the latest beauty trend. If you’ve taken notice, there is a new vanguard of emerging women in rap and Big Boss Vette should be at the TOP of that list because of her versatility to create hard-hitting, fun, commercial, and even melodic songs. 

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Cypress Moreno “Doin It” EP ft 1TakeJay, AD, MoneySign $uede + More

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Los Angeles DJ and Producer Cypress Moreno is “Doin’ It” on his new six track EP. The project features a star-studded track-list with the likes of Band Gang Lonnie Bands1TakeJayASM Da BopsterR3 Da ChilimanSpank Nitti JamesMoneysign $uede and more. As only Cypress can, he produced bangers with artists who would likely not have worked together if it wasn’t for his ability to A&R records at the highest level. 

“Doin It” opens with “Rackades” an uptempo track featuring Rob Vicious, Band Gang Lonnie Bands, and newcomer Foster Da Opp. 1TakeJay not only maintains the energy but heightens it, like a wrestler from the top rope on track number two “Puppet”. One of LA’s hottest new artists and 300 Records signee ASM Da Bopster makes a memorable appearance on “Veteran”. “Bout Some Money” features the Inland Empire’s two hottest artists R3 Da Chiliman and Spank Nitti James. “Activated” features LA staple AD and a frequent collaborator of Cypress, Big Sad 1900. The project ends with the title track, featuring Moneysign $uede, who just might have his next big hit on his hands, thanks to Cypress stellar production. 

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Icewear Vezzo Shares Song with Kodak Black, Signs With Quality Control Music

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Detroit heavy-hitter Icewear Vezzo announces his new record deal with Quality Control Music. The critically acclaimed artist and entrepreneur joins game-changing artists like MigosLil Baby, and City Girls on the label’s star-studded roster. Along with the signing announcement, Vezzo shares his new video single “It’s All On U,” a collaboration with rap superstar Kodak Black. The Kardiak-directed video finds Vezzo and Kodak mobbing in the Mitten, as Kodak rocks University of Michigan attire from head to toe.

“I think QC was the best fit for me,” says Icewear Vezzo. “The structure of the label and the way Coach and P respect the artists’ creativity—that’s important. You don’t see that a lot. They take what you already got and just add to it and make it way bigger.”

Icewear Vezzo’s entrepreneurial spirit and history of setting trends makes him a perfect fit for the label’s roster. The 6 Mile native established himself over a decade as one of the most respected slick-talkers in Detroit’s bustling rap scene. He was instrumental in shaping the city’s dark, piano-and-punchline-heavy sound with his popular ClarityRobbin Season, and Rich Off Pints mixtape series.

“P and I have a lot in common with the way we look at the rap game and opportunities,” says Vezzo. “When we first linked up it was just ‘I f*ck with your brand, and your hustle.’ We just vibed. We just vibed for like a year straight before we even discussed the possibility of signing. I admire P–he’s doing sh*t a whole other way.”

Read a Q&A with Vezzo about his new deal at Billboard: https://www.billboard.com/music/rb-hip-hop/icewear-vezzo-signs-quality-control-interview-1235121533/

The Iced Up Records CEO’s new partnership arrives on the heels of Rich Off Pints 3, the concluding chapter of Vezzo’s signature mixtape series. Continuing the path set by 2021’s Rich Off Pints and Rich Off Pints 2, which generated a combined 150 million streams across platforms, Rich Off Pints 3 is the product of a man who has been through hell in the pursuit of better days. The tape recently earned praise from Pitchfork, who stated, “His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” The new project has guest appearances from Lil BabyLil DurkKey Glock–who appeared with Vezzo last month in the video for “Whatever“–E-40G Herbo, and many others, and is available everywhere via Iced Up Records.

Vezzo’s new deal with Quality Control marks the start of an exciting new period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a forthcoming line of NFTs.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

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