Connect with us

Editorials

What Will Happen To Detroit’s Hip-Hop Scene in 2018?

Published

on

As a freelance music journalist, I often cover different areas and their respective musical cultures. The industry moves in waves, with a couple of artists popping off from a particular city with the rest of the city following soon after. It’s what’s been happening in Atlanta for the past couple of years, with the spotlight from Young Thug and Rich Homie Quan providing the springboard for a whole city of musicians to achieve national prominence. Over time, the city comes to be the center of everything, with new housing developments and gentrification making it the pinnacle of millennial existence. Everything starts with an inkling of snow but eventually turns into an avalanche of new artists and attention.

Detroit’s been bubbling for a long time now. Eminem and D12 are only two of the tremendous number of talented artists to come from The Motor City. Recently, Big Sean’s success was the first snowflake to fall on the city. His frequent rep of the D-Town made people take notice of the city, even more than the fading light initially allowed. Dej Loaf’s success also placed a spotlight on the city, providing another snowflake to fall.

Now, it seems as if the snowflakes have been falling for the last couple of years. Allstar JR, Kash Doll. Rocky Badd, and a number of other artists have been the talk of the town, with their music frequently going viral. Molly Brazy may have gone viral for reasons outside of music, but the focus was on the town. Eastside Peezy, Payroll Giovanni, Lil Blade, Jeno Cashh, and a score of others achieved brilliance through music alone; altering traditional trap rap in new, exciting ways.

With the flurry of snowflakes now falling steadily, another chapter in the world’s turning pages comes to a close. 2018 is nearly here. What will this mean for the growing lucrative scene in Detroit?

In one word: dominance.

America has begun to look to  Detroit for some of its favorite artists and emerging talent. “So Good,” by Big Sean and Kash Doll – a bridge between the established and the emerging that has been a gut punch for expectations – is much more than a song about sex. It’s an indicator of the sounds and soul of Detroit and the camaraderie that exists when two artists of high caliber hop on wax. It’s been called one of the year’s most catchy songs. There’s much more where that came from.

Snap Dogg’s never referred to himself as a rock star. He’s simply “The Problem Child of Detroit,” a moniker he bestowed upon himself. But the frantic nature of his music videos shows that he’s destined for stardom in a way that Lil Uzi Vert currently is, but Snap’s movements are more fluid and authentic.

Another aspect of the city’s growing movement is the unflinching honesty that artists use on wax. Eastside Peezy’s catalog – from this year alone – include some of the most honest records of his to date, touching on things that most rappers glamourize instead of speaking truthfully about. This truth shows the maturity that translates to more trusting listeners in the future.

As the days of 2017 come to an end, we have a new age on our hands. Detroit music is opening up in exciting ways and will continue to push the culture forward as the year begin’s a new. I introduce to the world, the Age of Detroit.

Editorials

Co-Founder of Haute Agency, Chealse Sophia, Aims To Build An Empire Within The Talent And Model Industry

Published

on

By

Toronto’s Very Own Chealse Sophia is the beauty-preneur creative behind your favorite brand. She has shattered the glass ceiling and revolutionized what it means to be a woman in a patriarchal entertainment industry.

It’s 2022, and this generation is moving different –the masculinity complex stigma is being challenged by empowered, devoted and self-driven women that are pushing the needle, trailblazing for the upcoming generations, and leading the charge for the hard-working women that hold contrary opinion, a voice of change that suits the world we live in today, and that value independence, and gender impartiality.

From Toronto, Ontario Canada – a woman currently grinding through her teeth to champion women’s resurgence in the corporate world, more so – the creative executive world –that is generally considered by a majority to be just music, film, sports & entertainment – and very much predominantly male and chauvinist in the boardrooms – is Chealse Sophia Howell, a 31-year old modeling executive that is building an Empire, a creative and healthy space for women to feel empowered, and equity to men alike.

Chealse is the founder & CEO of eponymous skincare product company SOPHIA, and the founder of talent agency Haute Agency, both of which have been making leaps in the creative industry. 

For Haute Agency, the company began in 2014 after a heaven-sent intuition sparked in Chealse’s mind that she could offer more to the more business, management, creative and branding side of the modeling industry. The company she founded at 23 years old has worked with multinational corporations such as Cover Girl, Amazon, OVO, New Balance, Pandora, Hello Canada, New Era, but not limited to. 

About six months ago, having been a model and in front of the camera before, Chealse would know a thing or two about what self-care & image essentially encompasses. The SOPHIA brand she says is about venturing into the cosmetics world, and later fashion. 

SOPHIA is a dream come true itself and it was only launched less than six months ago. In these 6 months we have gone viral multiple times on TikTok, sold out twice on our website and sold out on Amazon in the first 30 days of being listed, and have had a tone of organic support from big influencers” she chimes in vehemently.

Currently, Haute Agency is a 360 talent agency that was unearthed from her sheer determination to apply herself in vast areas of the modeling industry other than the actual performance aspect of it.

Haute Agency originally launched in 2014 as a model and talent agency, but I saw how social media was taking over this industry, so I quickly transitioned Haute into a full brand development agency where companies come to us to turn their brand into an empire” she explains.

Check out some of the work that Haute Agency has been a part of below:Hedley (models and video production) – “Crazy For You“Tory Lanez (models) “Traphouse“Trina (models) “F*ck Love,” ft. Tory LanezFelix Carter & Lights (models and video production) “Love Me

Continue Reading

Artist To Watch

Gusto sets the tone with his new track “Frozen Heart” featuring ZayZayy

Published

on

By

While most of the population was muddled over the pandemic lockdown, this young artist saw a golden opportunity to capitalize on his free time and pursue his passion for music. In the past two years, Gusto did an incredible job tapping into the global audience through his art. Now, he has established a stable fanbase that can’t seem to get enough of his unique flow. 

On January 28th, Gusto released his latest track, “Frozen Heart,” ft. ZayZayy. This artist went the extra mile to top the success of his last single, “Pray for Me.” The new track by Gusto focuses primarily on the impact of life experiences on a person. He mentions that betrayals from close friends, loss of love, and loved ones’ death can leave lasting scars on a person’s heart. 

“Music is therapeutic for me,” mentions Gusto. “Being able to get my thoughts out through music and knowing people can relate to the things I think keeps inspired me to continue. All my life experiences continue to shape my music. As I go through different situations and learn things about life, I put that into my music.”

While developing himself as an artist and sharing his musical journey with the fans, Gusto aims to collaborate with African artists to promote his culture. He believes that a man should stay true to his roots and take life challenges head-on to achieve greatness. For Gusto, music is about connecting with other people and sharing his piece. 

The track “Frozen Heart” is available across all platforms for listeners to enjoy. Gusto is also working on new projects to bring to the fans later this year. To learn more about this blessed artist, visit his Instagram at @godsgiftgus13.

Continue Reading

Artist To Watch

Jimmie Bishop & ZachTheHero kick-off 2022 with their latest project “So Far So Good”

Published

on

By

This new project brings a whole vibe to the listeners as Jimmy Bishop & ZachTheHero underscore their evolution as artists. “So Far So Good” focuses primarily on elevation and appreciating life for all its blessings. These artists went the extra mile to bring meaningful and relatable tracks to the fans. It is undoubtedly the perfect follow-up after the massive success of their last project, “The Ark.”

“We have to be grateful for where we are right now and continue to get better every day,” explains ZachTheHero. “The journey is challenging, but as long as we keep God first and focus on what’s important, that’s all that matters. If you really love and firmly believe in something strong enough, nothing can stop you from doing it.”

This message is truly inspirational and delivers hope to listeners struggling with some lows in their lives. While there are always negative aspects to every situation, it is impossible to grow when people are ungrateful for the blessings. So, these artists show their appreciation through this project and thank God for all the ups and the downs.

By listening to the first few tracks in the “So Far So Good” album, it is clear that this project was produced from a place of contentment. They recognize that their current success is just the beginning of their music careers and aim to be counted among legendary artists like Kanye West, Travis Scott, and Jay-Z.

After the overwhelming response from the fans, Jimmie Bishop and ZachTheHero have started working on more projects to bring to the audience later this year. Meanwhile, listeners can enjoy the “So Far So Good” album on all platforms. 

Continue Reading

Trending This Week

Copyright © 2021 4sho Magazine LLC.