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Wale The Sage Lives Life His Way in “Family Affair” Video

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Stringing together bars with wit and easygoing sing-song, Wale The Sage‘s rhymes reflect the wisdom his name implies. Telling a story familiar to any first-generation immigrant pursuing a career in the arts, Wale shares Family Affair,” his new video single. Squeezing syllables between deep 808s and haunting synths, courtesy of producer NXMERCY, the Nigerian-born artist navigates the conflict between his artistic dreams and his family’s expectations–he remains grateful to his mom for supporting him as a child, but chafes against the judgmental attitude his family harbors toward him for living his truth. Still, despite the lack of support from the people he loves most, the Atlanta-based rapper is confident in his ability to achieve his dreams: “All I want is designer jeans, the finer things/A queen with a diamond ring/No stress in this life of sin/A violin that sing with a thousand strings.”

“‘Family Affair’ calls out the positives and negatives in a family dynamic,” says Wale The Sage. “The piece illustrates how although a family is supposed to be a support system, one may struggle to receive such. The important message from this song is to keep moving forward in one’s pursuits, regardless of unconditional familial support or not.”

Directed by Marley Mullis (@marley.mullis), Timi Faderin (@timi.faderin) and Wale The Sage himself, the video shows Wale in his element. The video starts with Wale and his crew in a deserted impound lot, surrounded by nothing but wasteland and abandoned vehicles, on which he takes out his frustrations. The second half of the clip finds Wale living in comfort with his queen, as he turns down a greedy relative’s request for money.

Born and raised in Nigeria, Wale became the first member of his family to come to America when he left for Western Kentucky University. Wale’s life changed forever when he turned 19 and his mom fell ill, causing financial circumstances that forced Wale to drop out of college. During this time of crisis, music was Wale’s avenue of comfort and creative expression. He moved to Atlanta to pursue his dream and released his first song in 2019, “Family Ties,” which candidly discussed growing up without a father and other family issues. After “Family Ties” set the tone, Wale dropped a series of increasingly dexterous, and increasingly popular, singles over the next year, including 2020’s “This Thing Called Life” and 2021’s “Do You Love You,” which surpassed 2 million streams on Spotify. Wale had his biggest moment yet with “Bleue,” a soulful slapper that caught fire on TikTok en route to over 8 million Spotify streams.

Now signed to Pick Six Records, Wale The Sage plans to follow his muse to the top of the rap game. With a book full of bars, a bottomless arsenal of flows, and his debut album on the way this year, don’t be surprised if the sagacious spitter reshapes the rap game in his own image.

Watch “Family Affair” here!

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Artist To Watch

Harlem’s Rising Star EB Sarr Unveils Captivating Debut Single and Short Film “Bitter Escape”

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EB Sarr

Meet dynamic new artist EB Sarr (@ebsarr). Hailing from the vibrant streets of Harlem, New York, he’s truly a multifaceted creative that understands how to get deeply personal with his audience. He just released his debut single and short film for “bitter escape.” Out now, stream here.

“Bitter Escape” is a funky, upbeat track that showcases EB’s skills as an artist who doesn’t fit in one box. On the making of this track, EB revealed that “The song reflects a relentless chase and the ways we try to escape it.” He continues by adding that it’s a song that “Everyone can relate to” on their pursuit of love, success, or other goals,” and various types of coping mechanisms, both healthy and unhealthy, amidst the chaos.

EB’s authenticity shines through not only in his music but also in his artist name, which is simply his real name shortened. “EB being short for Ebrahima. It’s true, it’s authentic,” he affirms. “I aim to honor my parents’ legacy through my craft and ensure my family name resonates for generations.”

Describing his sound to first-time listeners, EB promises the unexpected with a touch of funk. “Though I’m inspired and a product of so many things, expect me to bring on the funk,” he asserts.

With influences ranging from Michael Jackson to The Weeknd, EB Sarr is poised to make a lasting mark on the music industry. “I want to be the best, I want to do my best, I want to make an impact, and I want to do it with joy,” he declares.

As for what’s next, EB hints at more music and ideas coming to life, promising a new and distinct sound from Harlem’s newest pop sensation. “Expect flowerland. Expect EB Sarr,” he teases.

In closing, EB leaves fans with a simple yet powerful message: “Welcome to flowerland.”

For more updates and to connect with EB Sarr, follow him on social media:

Stream the new single HERE and watch the visual HERE

About EB Sarr:

EB Sarr, a visionary artist hailing from the vibrant streets of Harlem, New York, embodies a fusion of eclectic sounds and captivating visuals that transcend traditional confines. With a musical palette influenced by generations and genres, EB introduces a refreshing perspective to the realm of pop music. His journey through the industry promises an unforgettable experience, as he seamlessly blends elements of funk, soul, and contemporary pop into a unique sonic tapestry. 

EB’s artistry extends beyond the auditory realm, as his visually striking aesthetics complement his music, creating a holistic sensory experience for his audience. With each release, EB Sarr invites listeners into his vibrant world, inviting them to explore the depths of his creativity and imagination. As he continues to push the boundaries of artistic expression, EB Sarr emerges as a beacon of innovation in the ever-evolving landscape of music.

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Artist To Watch

Oakland’s Joe Blow and AG Unite On New Single “One In A Billion”

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Oakland Artist Joe Blow has made a striking return to the scene with his latest single “One in a Billion,” produced by San Diego’s AG. This track marks Joe Blow’s first release following a brief hiatus, offering his devoted fans a fresh sound infused with his signature West Coast flair.

Known for his expertise in crafting West Coast rap and contemporary hip-hop, Joe Blow brings a unique essence to the rap spectrum, gravitating towards the underground side of the genre. Unveiling “One in a Billion,” Joe Blow presents an Oakland anthem tailored for the steadfast hustlers who embody resilience and determination on a daily grind. The production of the track radiates a laid-back and glossy vibe, setting the tone for a smooth yet invigorating listening experience.

While Joe Blow has collaborated with some of the best in the industry, his authentic style and skill shine through in his solo endeavors. For those unfamiliar with his work, tracks like “Overdose” stand out as prime examples of Joe Blow’s ability to create captivating gangsta rap and laid-back compositions.

Renowned for his steady career since the early 1980s, Joe Blow remains a celebrated figure in the Oakland music scene. With his most streamed single being “Overdose” featuring Stevie Job, Joe Blow’s dedication to his craft and loyal fanbase have solidified his status in the industry.

For fans eager to experience Joe Blow’s latest offering, “One in a Billion,” the official music video captures the essence and energy of the track. The video, available via the link below, provides a visual accompaniment to Joe Blow’s lyrical prowess and AG’s exceptional production, offering a glimpse into the world of this influential Oakland artist.

As Joe Blow returns to the spotlight with “One in a Billion,” the track not only embodies his artistic evolution but also serves as a testament to his enduring legacy in West Coast rap. With his unmistakable style and unwavering dedication, Joe Blow continues to captivate audiences and inspire fellow musicians with his one-of-a-kind sound.

Watch the official music video for “One in a Billion” below.

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Music Videos

ATAK Unviels Need Space [Prod. By DJ Plugg]

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West Denver native ATAK releases a new animated video for “Need Space” off of his upcoming Prayers EP. Produced by DJ Plugg. Animation created by Neeko Muzik.

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