Music Videos
Wale The Sage Lives Life His Way in “Family Affair” Video
Stringing together bars with wit and easygoing sing-song, Wale The Sage‘s rhymes reflect the wisdom his name implies. Telling a story familiar to any first-generation immigrant pursuing a career in the arts, Wale shares “Family Affair,” his new video single. Squeezing syllables between deep 808s and haunting synths, courtesy of producer NXMERCY, the Nigerian-born artist navigates the conflict between his artistic dreams and his family’s expectations–he remains grateful to his mom for supporting him as a child, but chafes against the judgmental attitude his family harbors toward him for living his truth. Still, despite the lack of support from the people he loves most, the Atlanta-based rapper is confident in his ability to achieve his dreams: “All I want is designer jeans, the finer things/A queen with a diamond ring/No stress in this life of sin/A violin that sing with a thousand strings.”
“‘Family Affair’ calls out the positives and negatives in a family dynamic,” says Wale The Sage. “The piece illustrates how although a family is supposed to be a support system, one may struggle to receive such. The important message from this song is to keep moving forward in one’s pursuits, regardless of unconditional familial support or not.”
Directed by Marley Mullis (@marley.mullis), Timi Faderin (@timi.faderin) and Wale The Sage himself, the video shows Wale in his element. The video starts with Wale and his crew in a deserted impound lot, surrounded by nothing but wasteland and abandoned vehicles, on which he takes out his frustrations. The second half of the clip finds Wale living in comfort with his queen, as he turns down a greedy relative’s request for money.
Born and raised in Nigeria, Wale became the first member of his family to come to America when he left for Western Kentucky University. Wale’s life changed forever when he turned 19 and his mom fell ill, causing financial circumstances that forced Wale to drop out of college. During this time of crisis, music was Wale’s avenue of comfort and creative expression. He moved to Atlanta to pursue his dream and released his first song in 2019, “Family Ties,” which candidly discussed growing up without a father and other family issues. After “Family Ties” set the tone, Wale dropped a series of increasingly dexterous, and increasingly popular, singles over the next year, including 2020’s “This Thing Called Life” and 2021’s “Do You Love You,” which surpassed 2 million streams on Spotify. Wale had his biggest moment yet with “Bleue,” a soulful slapper that caught fire on TikTok en route to over 8 million Spotify streams.
Now signed to Pick Six Records, Wale The Sage plans to follow his muse to the top of the rap game. With a book full of bars, a bottomless arsenal of flows, and his debut album on the way this year, don’t be surprised if the sagacious spitter reshapes the rap game in his own image.
Watch “Family Affair” here!
Armed with a bottomless arsenal of flows and a powerful basso voice, Rich Amiri is a commanding presence on every track he touches. Taking a page from motorsports as he speeds through life, Amiri shares a video for “FORZA FREESTYLE,” a highlight from his new album, GHETTO FABULOUS. Produced by Zuko and Ghostrage, “FORZA FREESTYLE” finds a confident Amiri unfurling off-the-cuff flexes, swerving around 808 blasts and synth stabs like an Italian supercar. In the video, directed by Keaton Jones, Amiri whips his Tesla to a hillside L.A. mansion, where he relaxes with a beautiful woman and totes his firearm.
Rich Amiri flexes his muscular sense of melody pm GHETTO FABULOUS, Amiri’s latest release for Internet Money Record, which racked up over 12.5 million streams to date. Spanning 14 tracks, the new project from the Internet Money Records signee features some of the famed collective’s most luxurious production to date–Rio Leyva takes the helm behind boards, with credits on 12 of the project’s 14 tracks, welcoming contributions from IM fellows like founder Taz Taylor, Census, and ThankYouWill, plus unaffiliated associates like Zuko and maxvon. Shouldering the load with no features necessary, Amiri takes advantage of the room-enveloping production, his bellowing bass cutting through the cavernous atmosphere with commanding authority and unpredictable melodics.
2023 has been a busy year for Rich Amiri. Earlier this year, Rich Amiri announced his signing to Internet Money Records, making his longstanding relationship with the artist-producer collective official. Shortly afterward, Amiri dropped EVOLUTION, entirely produced by Internet Money, featuring singles like “Poppin” ft. Lil Tecca and “Salty.” The 12-track project was his biggest step yet in his rise from SoundCloud to nascent stardom. In 2021, he released his hit “Never Fail,” which recently surpassed 3 million streams on SoundCloud, which sparked a series of underground hits. Last year, the rapper shared his debut EP For The Better, which featured guest spots from Summrs, jaydes, and others.
Stay tuned for more music and videos from Rich Amiri coming soon, and check him out live on March 17th at Rolling Loud California.
GHETTO FABULOUS is available everywhere via Internet Money Records/10K Projects.
Emmy-nominated educator turned entertainer, Dee-1 (@Dee1music) addresses critics and fans alike in the official music video for the Danny Beats-produced single “Lines Drawn,” following his viral interview on Sway In The Morning centered around industry hypycrosy. Filmed by Tufts University‘s own Jalen Hill, a student enrolled in the New Orleans native’s “The Intersection of Hip Hop and Social Change” course, the timely track and its accompanying visual postdate Dee’s previously released album UNO. Serving as the first official leak from his forthcoming LP From The Hood To Harvard, the song is a beacon of light as unfavorable headlines engulf online media.
“I did this song as a response to the industry being so shaken by me drawing a line in the sand and saying that we need some accountability for the messages we’re glorifying inside Hip-Hop. This is part one, there’s more on the way. A shift is happening from a genre and cultural perspective,” says the National Social Emotional Learning Consultant in a press statement to Medium Creative Agency about the release.
Award-winning rapper. educator, host, activist, business owner, and keynote speaker are synonymous with Louisiana‘s Dee-1. The Nasir “Nas” Jones Hip Hop Fellow at Harvard University is a Billboard Top 10 charting, game-changing MC with a persona to match his penmanship. He’s transitioned from being a middle school math teacher in The Boot to a Hip-Hop heavyweight with much more to accomplish. He has released 10 albums and 21 projects thus far in his career.
Dee-1’s music is part of a bigger lifestyle movement called Mission Vision, which centers around three core principles: Be Real. Be Righteous. Be Relevant. In 2020, Dee received the prestigious NAACP “Power of Influence Award,” highlighting his community activism and commitment to inspiring the youth. In 2021, he was nominated for an Emmy Award for his work on “The Manhattan Project,” but he lost to Michelle Obama. Later that year, Dee was appointed to the “Louisiana Council for the Success of Black Men and Boys” by Governor John Bel Edwards, making him the first rapper in Louisiana history to become a governor’s appointee.
Watch the HD clip for “Lines Drawn” on YouTube and stream the single via Audiomack below. For a limited time you can purchase an advanced copy of From The Hood To Harvard exclusively on EVEN, here.
Florida rapper Dredloc Esco presents the music video for “On The Low”, his new single produced by Dynasty Beats. The St. Petersburg native has dropped a steady stream of music throughout 2023, notably “Addresses” (watch the official video on Youtube), “See Me Ballin” (watch the official lyric video on Youtube) and “24” (watch the official lyric video on Youtube). These singles add to a discography which includes full-lengths like Paycation, Cut 2 Deep with Yo Simi, and Color Blind Chopped Not Slopped with OG Ron C. Dredloc describes his new single as “hustle music at it finest, with a touch of Afrobeat to keep you grooving at the same time. If you love getting money over partying and spending money, put this song in your playlist”. “On The Low” is out now on BigBuc Entertainment.
Rich Amiri Drops “FORZA FREESTYLE”
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Dee-1 Releases New Visual “Lines Drawn”
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Dee-1 Releases New Visual “Lines Drawn”
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Rich Amiri Drops “FORZA FREESTYLE”
Twin Hector Drops “Special”
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