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.@uknowflyboi Is Ready

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We spoke to one of Detroit’s hottest rising lyricists about his journey so far and what he has coming up in the pipeline. This is one discussion that you don’t want to miss.

Who is FlyBoi Rich?

FlyBoi Rich is your average “hood” kid telling his stories from what he has seen and been through. I try to keep it 100, I just ain’t got no filter when it comes to what I talk about. I try to bring lyrics and bangers together. From the Eastside of Detroit Glenwood, I came up with a big circle tryna win together. I’m a sports junkie so it’s heavy sports talk in the music. There’s a lot of pain inside that I try to bring that out through the music so when you hear the music you are hearing me.


How did you get into the rap space?

I always played around with it. People around me started telling me I was nice and then I started taking it more serious. I jumped in it looking for whoever was trying to hear me spitting. I remember going around my neighborhood bookbag full of pressed up CDs selling and passing them out. I jumped in head first and aint look back since. I just started learning, getting dedicated, and grinding it out until I see the best results.


What’s your experience like in the Detroit rap scene?
It’s been cool. I’ve been around a few people that showed me some of the local areas early. It changed a lot as far as getting out face to face, it seems like social media platforms raise awareness a lot. Its all for the good, it’s bringing attention to the city I’m with it. Overall though, I’ve had a few good experiences and a few bad experiences from studio to venues but its all apart of the game.

Detroit’s becoming one of the biggest cities in rap, destined to overthrow hubs like Chicago and Atlanta. Why do you think that the city is now getting its shine?
I believe for sure the new talent coming out the city, plus they are going to gravitate to the surrounding areas to see what they can find. I think they always had an ear to us because of people like Em, Sean, and Dilla doing what they did and others. It was just a matter of time, can’t rush the process it’s perfect timing.


Do you think that this shine is overdue? Why or why not? 
Maybe so, because it started slowly picking up tho so can’t really say. The way artists are coming out now though I would say that it’s just the right time a few people either got deals or excelled higher last year than I seen in a while so I think the timing is right.


What was the recording process like for “New Jack City?”
New Jack City was inspired by the movie. I hopped in the studio one day after watching it. It kind of inspired the whole Black Movie Cinema Ep. Went in the studio got some of my “creative inspirations” together and I got to work. Writing process ain’t long for me, I go off whatever that I’m thinking about at the time. I usually try to get real witty with the words and play off them but I finished the track pretty quick think me N another artist Thatboy Hen dropped Adidas that day to. That goes crazy to me (video soon!)


Why do you think fans identify with your music so much? 
I think because it’s something good to the ears first and then the music aint trash it got a bounce so that catch em. It’s real and its something they can relate to. It gives them a vibe and you can understand it. Saying a quote or something that make a fan sit like damn what he say? I live for those moments. I think they identify because most of em seen me come from nothing and they can hear the passion in the music.

How do you think artists like Sada Baby and Tee Grizzley opened the door for Detroit artists?

I think Grizz started it out crazy with that first day out once Vezzo was gone. He got out and jumped out with that joint it hit the whole year. Getting people like Bron to hop on the gram and spit your shit gotta be making noise for real. Sada, on the other hand, showed how we have fun with it. His grind and dropping track after track showed our dedication and grind they fasho got they eyes open getting on bigger platforms performing at festivals they definitely repping for the city.

Who is your favorite rapper from Detroit? Why? Gotta say either Royce or Em prolly because they style is that Golden Era sound with those lyrics. I lean more so towards Royce tho just rock wit how his style is the lyrical part of the game I just latch on to heavy. Plus i can relate to the stories he tells in his music more.

What’s next for Fly Boi Rich? 
Going all out its non stop new Ep coming very soon new videos in the works as we speak. Getting out to more shows, putting out quality merchandise and music all 2019 trying to bring my circle up top like a halo if we blessed we neva stressed. More dedication more building more elevation all I’m looking forward to is touching as mmanypeople with this music as i can.


What’s your 2019 looking like?
So far its looking pretty good a few shows setup soon my own release party more videos and blessings. Hopefully partner up with a big label and get some of these ideas into works but for now it’s a constant grind constant drops be expecting to hear me a lot this year for sure.

Who are you looking forward to collaborating with? Why?
Royce probably because of the lyrical challenge it will bring and Sada because the energy we a bring to a track together. I rock with both they music heavy they on my playlist and it’s been on my head so when that time presents itself I’m waiting for it.

What’s one thing that you want to do for the city once you make it to the next level in the rap game

Bring back some of these old neighborhoods I use to go to or live at before its too late and somebody from out of town capitalize on it. We let too my people come and take our town profits away so I wanna keep some stuff I remember alive and build a few small businesses and try to help a couple of neighborhoods out with something at least a job or a decent spot to hang or be at comfortably.

Editorials

Co-Founder of Haute Agency, Chealse Sophia, Aims To Build An Empire Within The Talent And Model Industry

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Toronto’s Very Own Chealse Sophia is the beauty-preneur creative behind your favorite brand. She has shattered the glass ceiling and revolutionized what it means to be a woman in a patriarchal entertainment industry.

It’s 2022, and this generation is moving different –the masculinity complex stigma is being challenged by empowered, devoted and self-driven women that are pushing the needle, trailblazing for the upcoming generations, and leading the charge for the hard-working women that hold contrary opinion, a voice of change that suits the world we live in today, and that value independence, and gender impartiality.

From Toronto, Ontario Canada – a woman currently grinding through her teeth to champion women’s resurgence in the corporate world, more so – the creative executive world –that is generally considered by a majority to be just music, film, sports & entertainment – and very much predominantly male and chauvinist in the boardrooms – is Chealse Sophia Howell, a 31-year old modeling executive that is building an Empire, a creative and healthy space for women to feel empowered, and equity to men alike.

Chealse is the founder & CEO of eponymous skincare product company SOPHIA, and the founder of talent agency Haute Agency, both of which have been making leaps in the creative industry. 

For Haute Agency, the company began in 2014 after a heaven-sent intuition sparked in Chealse’s mind that she could offer more to the more business, management, creative and branding side of the modeling industry. The company she founded at 23 years old has worked with multinational corporations such as Cover Girl, Amazon, OVO, New Balance, Pandora, Hello Canada, New Era, but not limited to. 

About six months ago, having been a model and in front of the camera before, Chealse would know a thing or two about what self-care & image essentially encompasses. The SOPHIA brand she says is about venturing into the cosmetics world, and later fashion. 

SOPHIA is a dream come true itself and it was only launched less than six months ago. In these 6 months we have gone viral multiple times on TikTok, sold out twice on our website and sold out on Amazon in the first 30 days of being listed, and have had a tone of organic support from big influencers” she chimes in vehemently.

Currently, Haute Agency is a 360 talent agency that was unearthed from her sheer determination to apply herself in vast areas of the modeling industry other than the actual performance aspect of it.

Haute Agency originally launched in 2014 as a model and talent agency, but I saw how social media was taking over this industry, so I quickly transitioned Haute into a full brand development agency where companies come to us to turn their brand into an empire” she explains.

Check out some of the work that Haute Agency has been a part of below:Hedley (models and video production) – “Crazy For You“Tory Lanez (models) “Traphouse“Trina (models) “F*ck Love,” ft. Tory LanezFelix Carter & Lights (models and video production) “Love Me

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Artist To Watch

Gusto sets the tone with his new track “Frozen Heart” featuring ZayZayy

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While most of the population was muddled over the pandemic lockdown, this young artist saw a golden opportunity to capitalize on his free time and pursue his passion for music. In the past two years, Gusto did an incredible job tapping into the global audience through his art. Now, he has established a stable fanbase that can’t seem to get enough of his unique flow. 

On January 28th, Gusto released his latest track, “Frozen Heart,” ft. ZayZayy. This artist went the extra mile to top the success of his last single, “Pray for Me.” The new track by Gusto focuses primarily on the impact of life experiences on a person. He mentions that betrayals from close friends, loss of love, and loved ones’ death can leave lasting scars on a person’s heart. 

“Music is therapeutic for me,” mentions Gusto. “Being able to get my thoughts out through music and knowing people can relate to the things I think keeps inspired me to continue. All my life experiences continue to shape my music. As I go through different situations and learn things about life, I put that into my music.”

While developing himself as an artist and sharing his musical journey with the fans, Gusto aims to collaborate with African artists to promote his culture. He believes that a man should stay true to his roots and take life challenges head-on to achieve greatness. For Gusto, music is about connecting with other people and sharing his piece. 

The track “Frozen Heart” is available across all platforms for listeners to enjoy. Gusto is also working on new projects to bring to the fans later this year. To learn more about this blessed artist, visit his Instagram at @godsgiftgus13.

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Artist To Watch

Jimmie Bishop & ZachTheHero kick-off 2022 with their latest project “So Far So Good”

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This new project brings a whole vibe to the listeners as Jimmy Bishop & ZachTheHero underscore their evolution as artists. “So Far So Good” focuses primarily on elevation and appreciating life for all its blessings. These artists went the extra mile to bring meaningful and relatable tracks to the fans. It is undoubtedly the perfect follow-up after the massive success of their last project, “The Ark.”

“We have to be grateful for where we are right now and continue to get better every day,” explains ZachTheHero. “The journey is challenging, but as long as we keep God first and focus on what’s important, that’s all that matters. If you really love and firmly believe in something strong enough, nothing can stop you from doing it.”

This message is truly inspirational and delivers hope to listeners struggling with some lows in their lives. While there are always negative aspects to every situation, it is impossible to grow when people are ungrateful for the blessings. So, these artists show their appreciation through this project and thank God for all the ups and the downs.

By listening to the first few tracks in the “So Far So Good” album, it is clear that this project was produced from a place of contentment. They recognize that their current success is just the beginning of their music careers and aim to be counted among legendary artists like Kanye West, Travis Scott, and Jay-Z.

After the overwhelming response from the fans, Jimmie Bishop and ZachTheHero have started working on more projects to bring to the audience later this year. Meanwhile, listeners can enjoy the “So Far So Good” album on all platforms. 

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