Nashville rapper Itz Jaleel presents the 3amedia-directed music video for “On Me”, his latest single produced by Michael Belvedere. The song comes on the heels of visuals for “Overtime” (watch the video) and “Anyway” (watch the video). Born Jaleel Cunningham, Itz Jaleel began his journey to rap at an early age. Raised on old school RNB and hip hop, he developed an interest in poetry, “that’s where I started developing my pen game without even knowing”, says Jaleel. What once was a hobby, has now become a career. It was the death of a close relative that propelled Jaleel into pursuing rapping as a career. In 2020, Jaleel released his first album YOU=ME (listen to the album). But it wasn’t until his second album titled S.O.N. that the industry started to take notice. Featuring fellow Nashville rapper J, the S.O.N. album (listen to the album) helped the artist gain notoriety thus, pushing him to release his first single track for 2022 “Bossin’ Up” (watch the video). Jaleel says he was inspired to make “On Me” after losing his grandfather, “which reminded me to not take life and the time I spend with family for granted. Any level of success I reach, my family will be there with me, because they’re the reason why I work so hard.”

Following the single’s premiere on the NFL Network ‘Sunday Spotlight’ segment earlier this month, So Rebel/AWAL signee Tyler Loyal unloads the Erikson Corniel directed music video for his Sonni-produced banger “Back In Dat Mode.” Surrounded by his day ones, Tyler rides around the city decked in a winter Supreme coat making it clear he’s officially outside again.

Explaining the song’s central message in a statement to the press, the Beantown native explains:

“I’ve been at my lowest, living off Cup Noodles and cold-cut sandwiches. I’ve also been in the presence of financial freedom. Both experiences brought me to the same conclusion, I need to get rich. I made a promise to myself at 8 years old that I would be the one in my family to break the barrier and every day I live on this earth I’m trying to get myself closer to that end goal. This song is for the hustlers. It’s what it feels like to be fed up with your current state, get up and get to the bag.”

Tyler Loyal is a Boston-born genre-bending artist, songwriter, and producer who holds an air of composure and confidence over every track that he touches. Having a passion for rapping since the age of eight. The Massachusetts native made his debut as a teenager in 2017 with his single “Better Off As Friends”, via SoundCloud, which accumulated 300K+ streams, with barely any promotion. As Tyler continued to develop his craft he would release the following year his most-played song across several platforms “The Bottom”, which helped solidify his buzz as an artist, especially in his local area.

Consistent work and development continued in the following years, and brought more well-received material such as “Enemy” in 2018 before he turned up the heat with several releases in 2019 including “Options,” “Gone For The Summer,” and the Jay Gwuapo featured track “Level Up.” Determined as ever, with more to prove Tyler linked with rapper Jay Critch for his early 2020 single “Hit Me” leading into his debut project ‘When You Decide’ in 2020 and the follow-up project ‘Nova’ in 2021; which featured the standout cut “PSYCHO.”

Watch “Back In Dat Mode,” below, and stream the record’s audio on your DSP of choice here, and follow Tyler on Instagram.

A legend of the Bay Area known for his commitment both to his craft and his West Oakland community, J. Stalin is a perfect example of the region’s hustler spirit. Taking a beat from the gritty rawness of his mob music sound to focus on some extra-marital extra-curriculars, Stalin shares his seductive new video for “To Do List,” the June Poole-assisted highlight from his recent Prenuptial Agreement 2 album. Backed by an airy synth instrumental and anchored by June Poole’s seductively saturated R&B hook, “To Do List” finds Stalin taking full advantage of his departure from the more hard-nosed themes of the streets to let his freak flag fly: “She gon’ bring the freak out tonight, cause it’s a full moon/I be going crazy in that thing like a baboon.”

The video for “To Do List,” which arrives shortly after the clip for project highlight, “Who U Talkin 2 (ft. June),” finds Stalin cruising in a slick white convertible as visions of a scantily-clad baddie filling out her titular to-do list in a notebook bounce around his head. As he hopes and prays that she has his name written there, Stalin daydreams about a to-do list of his own as the video progresses, until she ultimately checks him off. 

Returning to the 2010 breakout project that made him a regional star and creating a 17-track document aimed to bring back the mob era, Prenuptial Agreement 2 is a showcase for Stalin’s raspy vocals, brutally honest lyrics, and peerless ability to navigate mob instrumentals. Moving from love songs to hustlers’ anthems and back with effortless ease, the album features production from OG Mob architects like The Mekanix, Clayton Williams, and Mike Made The 808s, plus younger beatmakers like Juneonnabeat. Like the Pitchfork-acclaimed original, which brought guest spots from the likes of E-40 and The Jacka, Prenuptial Agreement brings an eclectic cast of characters, from fellow Oaklanders like Philthy Rich, 22nd Jim, and Jane Handcock standing up for the 357, and street heroes from other cities, like Florida’s Jackboy and Stockton’s EBK Young Joc, who sound right at home.

Loyal to the grind and his family, J. Stalin is building a legacy for himself and the Oakland scene he hails from. With Prenuptial Agreement 2, the proudly independent artist cements his rightful place in Bay Area history.

Watch “To Do List” ft. June Poole here!