Connect with us

Music Videos

Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

Published

on

Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

Music Videos

ZHAVIA GETS PERSONAL IN NEW SINGLE “BIG GIRL$ DON’T CRY”

Published

on

By

Zhavia is kicking off her 2021 era of music with her women’s anthem “Big Girl$ Don’t Cry.” The newly animated visual directed by Tristan Zammit, shows Zhavia defeated in a broken city destroyed by enemies but as her tears drop from being overmatched, she grows an unsuspected power and gets the courage to defeat the monster causing chaos. Watch the new video here
 
“Big Girl$ Don’t Cry” marks Zhavia’s first song of the year following the release of her video single “Waiting” produced by Malay Ho. Showcasing her stunning vocals, “Big Girl$ Don’t Cry” blends Zhavia’s charming and empowering sense-of-self with soothing guitar strings creating a fun and easy listen to sing along to. Stay tuned for new content and music coming from Zhavia later this year. “Big Girl$ Don’t Cry” is available now on all streaming platforms. 

Check it out here!

Continue Reading

Music Videos

Icewear Vezzo Announces ‘Rich Off Pints’ + Drops Video

Published

on

By

A hard-hitting music video produced by Detroit sound architect Helluva (known for his hits with Tee Grizzley and more), “New Day” brings together Vezzo and IUR  Jetto (signed to Vezzo’s Iced Up Records). They trade streetwise verses, nonchalantly explaining why they stunt harder than their haters ever will while they sip from styrofoam cups as they show off the starry ceiling in their Rolls Royce and post up with homies in a liquor store parking lot. 

In the upcoming RIch Off Pints mixtape, Vezzo takes pride in his role as a monumental figure in Detroit’s music scene, inviting some of the most exciting Michigan rappers to share the spotlight with him, including Rio Da Yung OGPeezyLouie Ray, and more, and rhyming over production from Detroit area sound architects like Max Beats and Michigan Meech. The project features additional appearances from respected names like Trippie ReddLil YachtyEST GeeDreezyBIG 30, and more.

Continue Reading

Music Videos

Trapland Pat Drops “F*ck A N*gga”

Published

on

By

You would be hard-pressed to find an emerging artist who is having a better year than Deerfield, FL rapper Trapland Pat right now. Freshly signed to Fredo Bang’s Bang Biz Entertainment, his first single of the year, Big Business is a hit with 2M+ video views to date. His follow-up, New Jam Freestyle, is hot on its heels and it’s already drawing recognition from Lyrical Lemonade, Passionweiss, DJ Booth, Popdust and HipHopDX and No Jumper. With success though comes drama so, today’s new visual offering, F*ck a N*gga, from his recently released Thru Da Door mixtape, goes out to all the Judases and street rats out there.

Trapland Pat’s music career almost wasn’t. In fact, his path was leading the first-generation Haitian-American towards the gridiron via a football scholarship in Indianapolis. Though that plan was sidelined, this young man is clearly doing exactly what he was destined to do. His lyrical dexterity and ability to effortlessly ride an astonishing array of beats has singled him out as already on par with those he lists as his influences. 

“Being versatile is so important to me,” he explains. “You never know how I’m going to approach a beat or rap on a song. I never want to be predictable. I hope you’re on the edge like, ‘Damn, this guy could just switch it up at any moment and give me a different feeling I’ve never gotten before’. That’s it.”

Whatever his formula, it’s working. Trapland Pat is next. Expect to find him on everyone’s Ones to Watch lists this year and be sure to stay tuned on the socials. You don’t want to miss what’s next!

Continue Reading

Trending This Week

Copyright © 2021 4sho Magazine LLC.