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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

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Watch Young Dolph’s Video for “Love For The Streets” From ‘Paper Route Frank’

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Young Dolph built his empire from the ground up, in the streets of Memphis that he called home. Today, the label he built, Paper Route Empire, shares the new video for “Love For The Streets,” the opening song from his posthumous album Paper Route Frank

The video for “Love For The Streets” opens with an audio clip of Dolph explaining that he wrapped his fleet of luxury cars in the same, signature camouflage wrap, not for the love of the cars themselves, but to be different: “I’m doing stuff that can’t nobody do, and that’s the hardest thing to do, is stand out.” As the clip fades into the track’s introduction, the camouflaged convoy takes to the streets of Memphis, passing local landmarks like the memorialized Adolph “Young Dolph” Thornton, Jr. Avenue and the Dolph Land memorial mural in Castalia, with old footage of Dolph interspersed as though he never left. At the video’s closing, Dolph is seen toasting his Paper Route Empire family as he lays out his plans to keep the empire growing, saying, “I love all y’all. This sh*t living forever.”

The video for “Love For The Streets” arrives as Paper Route Empire continues to work harder than ever to honor Dolph’s legacy and continue to fulfill his vision. Last month, Key Glock shared his new album Glockoma 2, before embarking on SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour, where he honors his mentor every night with a performance of “100 Shots.” Tickets for SiriusXM’s Hip-Hop Nation Presents: Key Glock – Glockoma Tour are available now at keyglock.com. Fans of Dolph and Glock can pay tribute to Dolph at the traveling Dolphland museum, which has made stops in New York, Dallas, Los Angeles, Denver, San Antonio, Chicago, and Washington, DC, with upcoming dates in Atlanta and Memphis to be announced soon.

Released in December, Paper Route Frank drips with the same commanding charisma and booming Tennessee bass that defines Dolph’s impeccable catalog. Featuring appearances by Gucci Mane2 Chainz, PRE’s own Key Glock, Big Moochie Grape, and SNUPE BANDZPaper Route Frank is available everywhere via Paper Route Empire.

Stay tuned for much more from Young Dolph’s Paper Route Empire in the near future!

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Kenzo Balla, TG Crippy, & Rayy Balla Handle Some “Unfinished Business”

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Combining the tireless intensity of an apex predator with a menacing sense of amusement, Kenzo Balla is Bronx drill’s most thrilling villain. Returning to clean house with his biological brother TG Crippy and frequent collaborator Rayy Balla, Kenzo shares his new video single, “Unfinished Business.” Unloading onto a frenzied, hair-raising instrumental, the track plays out like a boss battle, forcing listeners to lock into each explosive bar Kenzo rings off, lest they get swept up in the onslaught of hard-nosed flexes and colloquial flair: “I’m totin’ on Stacey, don’t play me/B****, I’m a demon, can’t nobody save me.”

The video for “Unfinished Business” unfolds at the same breathless pace that Kenzo and company maintain so effortlessly, though its playful edits and slick transitions keep the clip feeling fresh throughout, which comes in handy when a blink of an eye is enough to make a Jack Sparrow appearance go unnoticed. The video single arrives ahead of Kenzo’s upcoming EP, and follows December’s Mr. Ready to Blitz (Deluxe). In February, Kenzo shared a pair of tough-talking singles including “What’s The Move” and “Opp Huntin’.”

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2.2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (2 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.7 million video views since its release in June.

Preparing to elevate his game to even greater heights with his upcoming EP, stay tuned for much more from Kenzo Balla.

Watch “Unfinished Business” here!

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Darius Mylik Shares “Satisfaction”

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Phoenix, Arizona artist Darius Mylik releases his official music video for his R&B Smash “Satisfaction.” He claims it to be an ode to women truly being satisfied by their man. This song challenges the thought that only money brings satisfaction, and poses the tough question of “what else do you bring to the table?”

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