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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

Music Videos

@KevoSabe Drops “Target”

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Louisiana native Kevo Sabe releases his new visual titled “Target.” Watch the SS Filmz-directed video below and follow him on Instagram and Facebook.

Peep here!

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Music Videos

@ChinoNinoBrown Drops “Big Dawg”

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South Carolina rapper Chino Nino Brown releases a music video for his new single “Big Dawg.” Directed by Visionary Art Group.

Watch below via YouTube.

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Artist To Watch

‘Dead One’ by Yung Slim drops July 30th!

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Yung Slim from Plymouth, North Carolina is an upcoming artist to watch, he has a new single titled ‘Dead one’ dropping on July 30th on all streaming platforms, with an official music video dropping on YouTube on August 6th. 

Yung Slim has been in the music industry since 2013 and is currently signed to BussDown Entertainment record label. Yung Slim has had the opportunity to work with quite a few producers and has been featured on many blogs and radio stations as well throughout his career. 

2021 has been really good to Yung Slim so far, he has been seeing a huge increase in views, streams and followers on all platforms but he says this is still just the beginning for him and his career. One of Slim’s favorite quotes is “Hard work beats talent, when talent doesn’t work hard.” It reminds him to grind hard for the career and life he wants. 

Yung Slim also dropped two soundcloud exclusive songs ‘ITS YUNG’ and ‘ITS MY GDAY’ in celebration of his 26th birthday! Be sure to check them out on his soundcloud linked below and to follow his other social media platforms to keep up with Yung Slim and his upcoming release. 

Instagram | Spotify | Apple Music | SoundCloud | YouTube | BDE record label 

Written by: Brooke Pendergrass Instagram 

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