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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

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KINGMOSTWANTED Announces Time For The Throne, His Upcoming Project, Coming in November

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Wielding a snapping flow and an unconventional sense of rhythm that keeps listeners on their toes, KINGMOSTWANTED is looking to start a dynasty in SoCal and beyond. Ready to capitalize on a year of upward momentum, the 8PETOWN rapper announces Time For The Throne, his next project. Borne out of KING’s unique creative process–he thinks of his rhymes, organizes a flow, and then works with the producer to craft a beat around his words–Time For The Throne bursts with the confidence of a 19-year-old kid convinced his music will take over the world. The San Bernardino native’s music is restlessly propulsive, influenced by the current L.A. scene but veering in unexpected directions. The Inland Empire sound is a bit more spartan, and more danceable–it’s no surprise that KING has a massive and growing fanbase on TikTok. Featuring the recent single “KUNG FU WARRIOR” ft. AzChike & FrostyDaSnowmannTime For The Throne arrives in November.

Along with the announcement of the album, KING shares the brand new video for “Couple Questions.” Brimming with luscious electric keys and rubbery bass courtesy of the track’s producer Une, “Couple Questions” finds KING in a romantic mood, declaring his affections for his new woman, but not without reservations. He needs to know whether she’ll hold him down or just leave when the going gets tough: “Would you love me if my pockets were stressin?/Or would you throw it all away and ruin this connection?” In the video, directed by @NickMedina_, the artist relaxes in a red-tinted room with only his prescriptions to keep him company, as he ponders the way his new connection makes him feel.

““I was addicted to Xanax and Ecstasy, but I wanted to sober up and find a different high,” says KINGMOSTWANTED. “I think love might just be my new Ecstasy. I was in the studio feelin’ the vibe and I just knew the beat was right for me to express how I’m feelin’.”

The leader of a burgeoning rap scene in the so-called Inland Empire–an area east of Los Angeles and the San Fernando Valley that is more populous than nearly every American city–KINGMOSTWANTED has been bubbling in his city since he released his single No Case” in 2018, when he was just 15. Since then, his star has only continued to rise, taking a leap when he released In My City,” a hometown banger featuring his 8PETOWN associate MCM Raymond, which generated over 15 million combined streams and over 1 million video creations on TikTok. Since the release of “In My City,” he’s been a favorite on TikTok, with over 173k followers who devour his every release, including Charli D’Amelio-approved “Different Varieties,” and he’s capitalized on his viral success with exciting projects like 2020’s FRESHMAN YEARwhich featured guest spots from AzChike and Quin NFN. With Time For The Throne, KINGMOSTWANTED looks to deliver on the ambitions of his artist name and elevate to elite status on the west coast scene.

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Motto F/ Bobby Konders Drops “Playing Games”

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Soca Music Star, Motto, Teams up with New York’s Hot 97 DJ Bobby Konders to bring you “Playing Games” produced by Motto.  The first single of the forthcoming BBP/POE Digital album, “Soca Quarantine Breakout” with DJ Bobby Konders.

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@DJDap & @KentJonesWTB Shares “Magic”

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DJ Dap born in Panama City by way of Tallahassee started out doing music back at home in Panama City where he became interested in music and learned how to deejay and started doing music performing in a local rap group called N Moshun (In Motion) where he traveled and performed while in high school. Once arriving to Tallahassee for college to join FAMU’s Marching 100, he got into radio heavily on the college station WAMF shortly after he stopped marching and did some music with the late Total Kaos which is apart of a made for TV movie called “Sharing The Secret” and a track on a Bass Compilation called “Mo Betta Bass” with local record label Mega Ace Records. Now he returns to music with help from Tallahassee native Kent Jones by way of Miami to do music again and put out a new album titled “From Panama City To Tallahassee.” The first new single is an up-tempo grown folks record called “Magic.” The follow up to Kent Jones’ smash hit top #4 single “No Plans For Love” with DJ D Nice and Neyo. “Magic” is the next grown folks hit that can take you from the club to the skating rink. The video is shot in Tallahassee, FL around Florida A&M University and several locations in the city. It’s directed by Miami director AJ The Visionary.

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