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Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”

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Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.

Kanye’s fucking lost his mind

Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.

Lil Pump, when used correctly, is a star

On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.

Kanye’s artistic direction has taken a hit with age

We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.

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FTL Jaii & Ezri Share “Kim K”

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FTL (“From the Land”) Jaii releases self-made success story on his witty rap anthem “Kim K” featuring fellow Cleveland-native and rap powerhouse Ezri. Produced by Loko La’Flare, “Kim K” is chalk full of silky, luxurious piano beats and melodic percussion. FTL Jaii rises above the track as an empowered rap force to be reckoned with at the young age of only sixteen

Directed by Joni Spielberg, the music video for “Kim K ” follows FTL Jaii and Ezri as they deliver an explosive performance in dark alleyways and graffiti-stroked stairwells. It’s a hard-hitting single that discusses the recognition of greatness in oneself. FTL Jaii writes, “They keep on sayin’ I’m chosen/ I tell them I know it.” The hook of the song is a pop culture reference to Kanye and Kim as FTL Jaii says, Like Ye bro can’t go without his K like Kim.” “Kim K” is a modern, prolific, celebration of the self as FTL Jaii and Ezri emerge with a power-punching new rap single. 

FTL Jaii is a sixteen year old rap artist from Cleveland, Ohio. He has been acclaimed byTalk of the Landand won Rookie of the Year inHot Music Cleveland in 2021. His latest single “Kim K” will be featured on his EP Hottest Youngin this November.

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Boss Hog Law Shares “Rose’s”

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Checkout Boss Hog Law’s new single “Rose’s” everyone deserves their 🌹🌹Rose’s one way or another. Boss Hog Law the artist has a dope clothing brand. Go checkout Boss Hog Law apparel shop now they have what you need. Check “Rose’s” out on all digital streaming platforms. 

Twitter: @Bosshoglaw (https://twitter.com/Bosshoglaw)

IG: https://www.instagram.com/bosslaw_official/

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OT7 QUANNY DROPS NEWEST SINGLE “DAME LILLARD”

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Straight out of Philly, Ot7 Quanny is on the brink of becoming one of the most popular acts out. His newest record, “Dame Lillard” looks like it will be the perfect song going into the Fall and especially the NBA season. The PYRO-25-produced banger shows Quanny’s knack for switching it up. His edgy bars, “Pull up for the 3 crunch time sh*t like Dame Lillard” is the perfect bar to describe Quanny’s urge to close out the 4th quarter strong.

 As Philly becomes one city to catch a small wave, it is obvious Ot7 Quanny is one of the city’s best up and coming acts. The North Philly rapper is eager to put on for his section of the city. This is a fire follow-up to his hit singles “Dog Talk” & “Trapped Out featuring Sleazywold Go.” 

Ot7 has seen a lot of motion in the last year especially with the help of fans on Tik Tok.Fans can’t get enough of his unconventional sound.Not only is his latest track fire, the visuals always meet the expectations.

Press play for his newest banger, “Dame Lillard!”

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