Music Videos
Three Takeaways From Kanye West and Lil Pump’s Video for “I Love It”
Kanye debuted an interesting new video at the PornHub Awards while he served as the show’s creative director. In true Kanye fashion, it’s a fucking spectacle. There’s so much going on in it for it to only run a little over two minutes that we had to do a quick breakdown. Not only for our readers, but ourselves as well. Here are a few takeaways that we got from it.
Kanye’s fucking lost his mind
Imagine taking the lego head off a figure, stuffing a middle-aged celebrity in there, and then telling him to go ape shit. That’s the general gist of what the song’s video gives the listener. It’s not that it’s uncreative, it’s just that it feels lazy. There’s no obvious purpose behind it and it just seems to have been slapped together at the last minute.
Lil Pump, when used correctly, is a star
On the track, Pump is delegated to hook duties. It works out too thanks to Pump’s ability to find harmonies in plain sight. He’s easily the highlight of the song, but with Kanye’s verse mostly comprised of talking, that may not be saying much.
Kanye’s artistic direction has taken a hit with age
We saw that ye was a creative fail. Now, “I Love It” seems to show that his artistry is beginning to stink with age. Maybe it’s reversible, or maybe it’s permanent. One thing’s for certain. If this Kanye is what we’ll continue to get, he can keep it.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
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