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Three Reasons Why @zaaymusic_ ‘s ‘BLNCE Is The Album You Need To Hear

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Zaay is one of our new favorite rappers. His new project BLNCE is, upon first listen, one of our favorite albums of the year. There’s so much to love about it – from the production to the lyrics, it’s got the full package. Here’s three reasons why it’s something for you to check out:

The Production Is Out Of This World

Many producers go for a trap sound that is in line with what’s popular right now. It often works, spawning a temporary  fixation on the artist’s work, but it’s usually evaporates within a week. BLNCE is made up of soulful sounds that aren’t unlike anything you’ll hear right now. The closest that I could accurately compare it to would be Friday Night Lights-era J. Cole because of just how smooth it is. From beginning to end, thirteen tracks exactly, it consists of a certain kind of vibrant brilliance that stays with you long after the album ends.

Lyricism Is The Main Focus

Zaay takes his time here to establish his powerful lyrical talents. He switches flows here like he switches flows, rapping circles around much of his competition, in the industry and outside of it. My personal favorite is the tantalizing “L.I.D.” that features a powerhouse performance by him that really brings you into his world of psychologically vivid rhymes. Each of the features here is held to the same lyrical standard. Drew Famous’ contribution is perhaps the best thanks to his own idiosyncratic delivery.

It Challenges You To Look Beneath The Surface

If you take the time to peruse SoundCloud projects from rising artists, you’ll find that most of them lack having a overarching theme. The artists are trying to get on, so they create projects with a slew of what they hope to be hits with the ideal scenario being that one of them gets them signed. Zaay’s project is created with the sole idea revolving around the types of balance that exist in one’s life. This lets the project warp its creative energy around a central focus, making it ten times better than much of what you’ll find online.

Stream Zaay’s BLNCE below.

 

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KETU Digs Deep On ‘Ano-Ele’ 

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KETU (@Ketuikediuba) has finally released his debut EP, Ano-Ele. The smooth operator is ready to establish himself as a new voice in the industry. His sound is reminiscent of Sampha, Frank Ocean, and GIVĒON. Every record sounds like he put everything he could into it. The Nigerian singer/songwriter only needed 15 minutes to capture the essence of his latest project. Tracks like “Supernova” & “2020” tell a story of heartbreak and fear. For most, love is a scary topic, and anyone who has loved someone will feel these lyrics in their heart. KETU battles with his feelings on each of the five spacey tracks.

Ano-Ele’s acapella lyrics could stand alone as a book of poetry. There is not one wasted line on the new EP. His singles, “Sky’s Falling/From The Start” & “Rain On Me,” undoubtedly highlight the highly soothing listening experience. Fans shouldn’t be surprised if they hear one of these five records sampled on one of their favorite rapper’s upcoming albums. KETU’s eye for design can be attributed to his work as a digital illustrator with multiple Fortune 500 companies like The NFL, Netflix, etc. There is no limit to where his artistry can go.

KETU has found a new haven in LA. The HE(A)RD/Guin Records artist is in a great position. The summer will be fruitful; with his team credited for multiple records on Kendrick Lamar’s latest album, the sky is the limit. KETU’s signature sound will lead him to become one of the most sought-after voices in the industry. Ano-Ele will be regarded highly in his discography.

Stream his latest visual for “Sky’s Falling” and stream his new EP, Ano-Ele, on the DSP of your choice today!

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Chicago’s Legend G Ben Israel

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Chicago has been the only state that has continued to bring good and quality music to the people and the music industry. From South Chicago, G Ben was always inspired by music such as his father, James Stroud, as part of the 1970s hit song I’m Still Here on the US R&B Billboards chart.

Coming from the legend family, G Ben knew that music and building artists were in the game, and to keep the head high for his brand “Base Builders Co,” he had to move a little further from just wearing hats. His knowledge about music and witnessing greatness in the artist, led him to sustainable growth in the music industry.

G Ben had a dream of doing something BIG and not moving around with the name of his father, and as he has the genetics of music in his DNA, he influences people to go out with music. He was always determined to change his surroundings and began envisioning doing online business promotion and how he could change the nature of music from within himself to others.

Thus, with the launch of his agency “Base Builders Co,” he got a chance to promote new music comers and provide some strategies that help these upcoming music artists find new visions and platforms that help them succeed.

The online momentum has been engaging a lot of music lovers. And with the Placement of a Playlist and other Marketing tactics available on social media platforms like YouTube, SoundCloud, Shazam, Apple, and other hottest websites and blogs, the company has become a top-notch hub for new artists and followers, increasing to 1 Million. Base Builders Co has been supporting the people of Chicago to improvise the true vision of G Ben.   

The road towards competing with his vision was not easy, but G Ben stayed on his task of expanding the horizon of music and making connections for a legacy that will rule a lifetime.

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Meztheprod, The Sky Is The Limit!

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While it is not a secret what Meztheprod is capable of, we do know that his capacity to set trends extends much beyond that of the normal up-and-coming entrepreneur. Let’s rewind to 2019 when Mez founded and launched Rap Aechelon, his magazine and media company. One month after launching their third magazine, they were featured on a billboard in Times Square, New York. Mez then went one step further by launching Rapaechelon.com, a website that covers popular and alternative entertainment, as well as sports. 

However, it did not end there. With his strength and ambition, he opted to make video games for the Microsoft Xbox, one of the most popular platforms available today. Then, he founded his own gaming company, Genie Interactive Games, which focuses on AAA PC and console games. Mez, a native of Washington, D.C., grew up creative and impoverished like any other child. Mez knew from a young age, however, that his artistic nature would lead him to great chances. He has demonstrated conclusively that regardless of who you are, if you believe and act on your belief, things will emerge. Meztheprod has landed a media position with Amazon Video to develop a series of artist documentaries in the near future. For Mez, the sky’s the limit. Make certain you follow him here.

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