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SWAGGER RITE AND ROY WOODS RELEASE OFFICIAL VIDEO FOR “DRUGS & LOVE”

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Swagger Rite

Sony Music Entertainment Canada artist Swagger Rite Today, Swagger Rite and Roy Woods drop the official video for their smash “Drugs & Love,” watch it HERE. The synth-heavy, moody new track adds to Swagger Rite’s eclectic body of work, and the video serves as the directorial debut for Woods, who is signed to Drake’s OVO Sound/Warner Records Inc. The Toronto rappers join forces with producer DIMI, creating a song that elicits a vibey, hazy feel and a signature hometown sound.

The video, filmed in the outskirts of Toronto (Kawartha Lakes) and edited by Zac Facts (Jessie Reyez, Wiz Khalifa, Future), is a cinematic take on a the duo hallucinating about having a mysterious house party in a secluded forest. The 23-year-old, Toronto native, Dragan Andic, who directed the video alongside Woods, ups the trippy visuals with fast-paced shots, set in a winter wonderland of glass mansions and models.

About the video, Swagger says, “It was great to have my brother Roy as a co-director on this. It made the project more special.”

“Drugs & Love” made its audio premiere on Flow 93.5’s Made In Toronto radio broadcast in Dec. 2020, and will be featured on Swagger Rite’s forthcoming EP, The Detour, set for release later this year.

Ever the chameleon, Swagger Rite continues to push and explore the boundaries of the genre, keeping fans and critics alike on their toes for where he may go next. “Drugs & Love” will be featured on Swagger Rite’s forthcoming EP, The Detour, slated to release in the first quarter of 2021.

Stream the single below!

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DoubleCChanel Empowers Fans On “Body”

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New Jersey recording artist doubleCChanel shares the music video for her latest single “Body.” Directed by Film Mafia, the record finds her flaunting her luxurious lifestyle and rapping abilities over the boisterous track. The track features Retrol$awesome, who serves as a fitting verse for the latter of the song.

“Body” arrives months removed from the release of her “WYKBL” music visual, which has gained over 3K YouTube views. Only going up, she continues her streak of flamboyant rap tracks and lyrical slaughter over bass-heavy and hi-hat puncturing instrumentals.

Speaking on the song, Chanel shared, “This song is inspired by my lifestyle. I consider myself to be a boss. Every bar I’m telling you how I’m living, how I get it, and how I make it happen. I feel like other boss-ass women can relate to.”

She added, “We shot the video in two locations in New Jersey. I believe the vision that the videographer and I had was executed well. I love shooting to get my vision across. It was so fun to put together this video especially for being my first video of the new year.”

Peep the sultry new visual today!

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Polo G Drops His New Track “Rapstar”

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 Polo G has released his new song “RAPSTAR.” The long awaited track was produced by Synco with longtime collaborator Einer Bankz on the ukulele, LISTEN HERE. Polo reflects on life and fame in the Arrad directed accompanying visual, featuring cameos with his friends DDG, Trench Baby, and Scorey, and a special moment with his son Tremani.
 
The multi-platinum chart topper continues his Billboard Hot 100 chart run over the past few months with his latest release “GNF (OKOKOK)” along with his recent features with Rod Wave on “Richer” and Lil Tjay & Fivio Foreign on “Headshot”. Since its release in May 2020, his critically acclaimed album THE GOAT has accrued over 4 Billion streams, 7 Gold and Platinum RIAA certifications, has been a mainstay on the charts and landed in multiple year-end best albums lists. The album is certified Platinum by the RIAA along with his debut album, Die A Legend. Polo G was named one of XXL’s Freshman Class in 2020, an annual roundup of hip-hop’s brightest new stars. He also secured a spot on the coveted Forbes 2021 30 Under 30 list and was named a FUSE TV Future Black History Honoree for February 2021.
 
Polo is currently in the studio working on his forthcoming album Hall of Fame to be released this year. Watch his newest video here!

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Wacotron Recruits G Herbo & Marshmello for “Umbrella”

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A native of Waco, TX–hence his name–Wacotron showed a passion for music from a young age, absorbing the 808-driven trap music he listened to in the car with his dad. After spending years mired in the struggle, Wacotron turned to rap in his 20’s, searching for a better way to provide for his family and escape his circumstances. The rapper started to build a reputation in his home state, eventually catching the attention of Pick Six Records, who signed him to a deal and connected him with Southside and 808 Mafia. In December 2020, Wacotron released the Southside-produced Cut Me Up,” an atmospheric banger, earning more than 1 million streams across platforms and spending time on Spotify’s Off The Strength playlist, and kept the momentum going in 2021 with two more Southside-produced tracks, “Toothpaste” (720k video views) and “Take Off,” both of which joined “Cut Me Up” on Apple Music’s The Plug playlist.

Check it out here!

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