Artist To Watch
SF’s Lil Yee Announces 11/26 Album, Unbreakable, Shares “Going Crazy” Video
There are artists whose pain can be heard in their music, and those whose pain can be felt. San Francisco native Lil Yee has built a career on his ability to forge those connections with listeners, and continues to pack abundant, raw emotion into each track as he prepares for the November 26th release of his latest album, Unbreakable, via EMPIRE. Spanning 13 tracks with guests from all over the country, such as PnB Rock, Babyface Ray, Shaun Sloan, TEC, and fellow Bay Area heroes Lil Pete, Lil Bean, and Rexx Life Raj, the project is Lil Yee’s most personal yet. Though Lil Yee’s music has largely benefited from his emotional delivery and exploration of sounds beyond The Bay, his motivation remains in bringing inspiration to the neighborhood that raised him. “I make music for people going through the struggle,” says Lil Yee. “I talk about the ups and downs of the life experiences I’ve been through… People hit me in my DMs and say, ‘Man, that song is helping me get through life.’”
That admirable intention is as evident as ever in Lil Yee’s new “Going Crazy” video, which he shares along with the announcement of Unbreakable. The video presents a dual image of Lil Yee, transitioning from shots of the Bay Area Emcee iced out, pouring up in the backseat of his whip, to ones where he’s trekking frantically through the wilderness in a straight jacket. As the video progresses, Lil Yee reflects on his burdens and blessings over the instrumental’s soft piano melodies, rapping, “And I can front like I’m happy ‘bout my situation/So much negativity, I had to switch locations.” Yet, as the track winds down, Lil Yee takes inventory of what matters most in life, looking to his future and his family’s as he rectifies those conflicting images, bridging the gap between the woes and wonders of his life.
Unbreakable is the first full-length release from Lil Yee since 2019’s Live 4 It, Die 4 It, which saw the Bay Area rapper expand his sound beyond the traditional Mob music styles of his hometown into the melodic trap stylings of Atlanta and the snapping West Coast sound favored in L.A. and the East Bay. In 2021, Lil Yee aims to take his versatility to new heights while remaining rooted as ever in the San Francisco streets on the upcoming Unbreakable, available November 26th via EMPIRE.
Watch “Going Crazy” here below!
Artist To Watch
SEAN “DIDDY” COMBS ANNOUNCES JOZZY AS FIRST ARTIST SIGNED TO LOVE RECORDS AT BILLBOARD MUSIC AWARDS
Grammy Award-winning recording artist and songwriter Jozzy debuted her new single “Replay” on TV at the 2022 Billboard Music Awards on Sunday night (May 15). In addition to her performing the song at the award ceremony, it was also announced that Jozzy is the first artist signed to LOVE RECORDS – Sean “Diddy” Combs’ newest record label venture.
“Replay” marks Jozzy’s official release under the new R&B label and will be the single to her forthcoming EP, Jozzy has made a name for herself in the music industry as a songwriter and producer having penned hits such as Billy Ray Cyrus’s verse on Lil Nas X’s “Old Town Road,” as well as tracks for Summer Walker, Mary J. Blige, Pharrell Williams, and Coldplay, Jozzy is now preparing to fully embrace her artistry in her own right. As the first artist signed to LOVE RECORDS, Jozzy is focused on creating timeless R&B music and stepping out in the spotlight.
Diddy stated LOVE RECORDS will be dedicated to R&B music and will release singles and collaborative projects from a collective of world-class artists, producers, and songwriters.
With Jozzy’s official debut of “Replay,” she’s letting fans into her world and inviting them to get to know her on a whole new level as an artist.
Jozzy is managed by both RocNation and Hallwood Media.
Alaan (@Alaanlll) isn’t holding back this time around. His newest EP, ‘Between Her & Music,’ is a statement to everyone in his area. His latest visual is for the intro track, “Cheatin.” As an artist in the DMV, not many people have access to the industry. His willingness to create without the pressure of sounding like what he hears on the radio is unique. Between Her & Music is a bold 7-track offering that features an emotional roller coaster for all of his fans. Clocking in just under 16-minutes, the new project leaves his listeners wanting more.
The Never2Big crooner is getting closer and closer to cementing himself as a top dog in the DMV’s R&B scene. With creatives like Shann, Matt McGhee, and LVRN’s Alex Vaughn making waves, Alaan fits right in. His latest visual for “Cheatin” tells a story the whole way through. Although he might have the look of a rapper, his voice and subject matter are as R&B as it gets. The mini-movie shows the battle-tested creative feeling like he was invisible watching his lover pair with someone else. Although she tries to act like everything is okay, he knows she is dealing with someone else.
Press play on his latest visual for “Cheatin” and stream his newest EP, ‘Between Me & Her’ today!
Joey Bada$$ officially announces his new album, 2000, slated for release on June 17th, 2022 via Columbia Records. The album will arrive nearly 10 years to the date after the release of his classic mixtape, 1999. Along with the album announcement, Joey announces a 20-date North American summer tour.
Check out the full tour routing and details below and stay tuned for more from Joey Bada$$ coming soon.
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