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SACRAMENTO RAPPER TRE STAXX DELIVERS “PLAY FOR KEEPS” VISUALS

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Continuing to put up numbers online, budding Sacramento rapper Tre Staxx kicks off the new year with his single and video for “Play For Keeps”—watch HERE. Directed by Mikey Rare and ADJ, the three-minute cut finds Tre delivering an uplifting anthem and a reminder to never give up with the admission, “I gotta keep my name stainless, I’ma make the best out of every situation.

Speaking on the track, Tre Staxx shared, “I was going thru a time where I felt like everybody wanted something from me, but they didn’t want the best for me but it’s always the ones close to you.”

The song arrives on the heels of his 2020 single “Applying Pressure” featuring Detroit staple Babyface Ray. The video has already racked up over 150K YouTube views in addition to receiving critical acclaim. Earlier this month, Tre Staxx shared the visuals for his song “Robbin Season”.

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Kyla Imani Enlists KARRAHBOOO For New Single “In The Hills”

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KARRAHBOOO makes her return to hip-hop with “In The Hills,” a fresh collaboration with rising star Kyla Imani. This marks KARRAHBOOO’s first release since her split from Lil Yachty’s group, Concrete Boys, in July. The fallout sparked a public exchange of insults between the two, including a fiery rant from Lil Yachty on his birthday. KARRAHBOOO, however, had the last word when she teased new music in an Instagram Live session in September.

“In The Hills” blends Kyla Imani’s fun and soulful energy with KARRAHBOOO’s sharp lyricism and undeniable charisma. Set against the backdrop of California’s iconic Hollywood Hills, the pair throw a carefree party, cruising in a pink, vintage Mustang while singing about their dreams and ambitions. The chemistry between the two artists was key for Kyla, who spoke on their creative synergy.

“As a New York City girl living in L.A., I wanted to share stories that captured the vibes up in the hills. Collaborating with KARRAHBOOO was important because, though we’re different, we both have something to prove and push boundaries,” said Kyla. “‘In The Hills’ is about embracing life’s adventures and reaching new heights, something everyone can relate to.”

Kyla Imani first gained attention in 2014 with cover songs but made a significant breakthrough in 2021 with her viral rendition of Mooski’s “Track Star.” Her 2019 tour with DDG and hits like “These Boys Ain’t It” have cemented her as a voice for Generation Z, her rich vocals resonating with a new wave of young women. This collaboration follows her summer tracks “Chosen” and “Crush,” continuing her upward trajectory.

“In The Hills” is just the beginning, according to Kyla. “This isn’t just a song; it’s a preview of a powerful fourth quarter, setting the stage for an exciting 2025,” she said in a recent press release.

Fans won’t have to wait long to see more of KARRAHBOOO either. She’s set to join Mariah The Scientist and Latto on the “Sugar Honey Iced Tea” tour later this month.

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Zinero Drops “Sooner Than Later”

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Memphis rapper Zinero drops new visuals to “Sooner Than Later” produced by Rizzo8, CookedByDavo & LeeDrooy. Watch below via YouTube and follow him on Instagram.

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J. Abram and Louie Valentino Unleash Bold New Visuals for Hit Single “Shake”

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Bay Area’s J. Abram and Vallejo native Louie Valentino have turned up the heat with the release of the official video for their hit single “Shake.” The track, which dominated the summer playlists since its July release, now comes with a fresh set of steamy visuals that elevate the song to another level.

Directed by Kayso, the video brings viewers into an intimate, high-energy environment, featuring skilled dancers performing captivating pole routines and seductive choreography. The strip-club-inspired scenes are filled with flashing lights, sleek movements, and a sense of intensity that mirrors the electrifying vibe of the track. The choreography is fluid and enticing, perfectly matched with the song’s infectious beat, making it hard to look away.

“Shake” made an immediate impact over the summer, becoming a favorite for its hypnotic rhythm and catchy lyrics. The new music video continues that momentum, giving fans a visual experience that complements the track’s seductive sound. J. Abram and Louie Valentino’s dynamic collaboration shines through both in the music and the visuals, offering something that’s bound to resonate with fans and newcomers alike.

Now available for streaming on all major platforms, “Shake” and its bold new video are a must-watch, promising to keep the track on everyone’s radar well beyond summer.

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