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Rod Wave & Lil Durk Drop Visual For “Already Won”

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In just two short years, Rod Wave evolved from a talented and promising artist into one of rap music’s most-streamed artists and best live performers. On his new video Already Won,” Rod reveals that being a budding superstar is much harder than it looks. Over a piano-led beat from Will-A-Fool, sampling the classic New Edition ballad “Can You Stand The Rain,” the St. Petersburg, FL native trades verses with fellow melodic master Lil Durk, their lyrics proving that the paranoia and pain don’t go away when you attain fame and fortune.

In the video, Durk and Rod belt their verses in a dark room, chronicling the story of an aspiring rapper’s journey from the streets to stardom. Whether they follow Durk’s slow burn or Rod’s meteoric rise, any aspiring artist can learn a valuable lesson from the new video: even after you’ve won, the hard work is far from over. Peaking at #60 on the Billboard Hot 100, “Already Won” is a highlight track from Rod’s SoulFly (Deluxe) album, out now via Alamo Records.

“Already Won” arrives as Rod continues his Rod Wave SoulFly TourPresented by Rolling Loud,” a 35-date tour that criss-crosses the United States. Rod has already performed in front of sold out crowds in major markets like HoustonDallas, and Atlanta, with fans belting each word of his hits and album cuts alike. With sold out dates to come in Chicago, Pittsburgh, Boston, Phoenix, and L.A., and low-ticket warnings in several other cities, Rod is solidifying himself as one of the most electrifying and emotional performers in the hip-hip space

Reaching #3 on the Billboard 200, SoulFly (Deluxe) adds nine new songs to Rod’s chart-topping SoulFly album. Four new songs from the deluxe edition charted on this week’s Billboard Hot 100, led by “Already Won”, and followed by “Get Ready” ft. Kodak Black (#91), “What’s Wrong” (#93), and single “Time Heals” (#99), which has over 6 million views on its music video. 

SoulFly made a splash on the Billboard 200 chart upon its original release in March, generating over 130k sales-equivalent units in its first week and debuting at #1. 14 of the album’s original 19 tracks charted on the Billboard Hot 100, with two songs, “Tombstone” and the Platinum-certified “Street Runner,” peaking in the top 20. His highest-charting single to date, which peaked at #11 on the Hot 100, “Tombstone” reached the #1 spot on urban radio, marking Rod’s third airplay #1 following 2019’s “Heart On Ice” and 2020’s “Rags2Riches.” Recently certified GoldSoulFly helped Rod become the RIAA’s most-certified artist of Q1 2021.

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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