In 19 years, rapper Action Pack (f/k/a Action Pack Gucci) has witnessed more than some do in a lifetime. Dubbed “Action Pack” by the streets, the Memphis upstart is known for living a fast-paced life, and not just rapping about it. After suffering through major losses, the youngster graduated to street life and began moving in circles that were anything but positive. He turned to local legends like Yo Gotti and Moneybagg Yo for guidance since their success fueled his aspirations for Hip Hop stardom. In early 2017, Action Pack dropped the buzz-worthy track “Influenced” which racked up thousands of YouTube views and gained major traction within the local Memphis circuit. The follow-up mixtape caught the attention of Yo Gotti’s team and the newcomer was off to the races.

Over the years, Action Pack’s momentum has grown to massive heights with a slew of favorable releases featuring the likes of NLE Choppa, Moneybagg Yo, Pooh Shiesty, and more. The work displayed Action Pack’s upward progression, bringing a fresh take on rap as he delivers both gritty and bouncy tracks that not only maintain the integrity of Southern skewed street rap but elevate it to the next level. Now with the fourth quarter of 2021 in full swing, he now releases his eagerly-awaited mixtape, Exit 8 Baby. The project, which features  Pooh Shiesty, Big 30, and Asian Doll, finds Action Pack using his past hardships and lessons as stepping stones to triumphs, making optimistic raps filled with high energy and his signature flair.

Speaking on the project, Action Pack excitingly shares, “Coming from Memphis, sometimes you gotta do a little dirt to make sh*t work! Personal songs take a little more time to record, coming from Memphis I’ve lost a lot of friends and seen a lot of things. I had to bring my heart and soul to the recording studio. I want my fans to feel where I’m coming from.” Stream the Exit 8 Baby in it’s entirety here.

New York boutique music company, Oro-Music, today released the second single from their upcoming Beatles Soul EP which features award-winning Atlanta crooner, Bobby V. covering “I Want You (She’s So Heavy)”, off of Abbey Road. This electrifying translation of the classic song was produced by Jarreau and Trevor Pitts for Pitts Campaign Music.

This is Bobby V. like you’ve never heard him, digging down deep to replicate the emotions Lennon poured in to the song he wrote for his new bride, Yoko Ono. Simplistic as the lyrics are, the multi-layered instrumentals implicitly captured the love, lust, anger, frustration, grief and humor that were Lennon’s inspiration and Bobby V. truly showcases his range as he takes us back on that ride.

Beatles Soul is anticipated as a December 3 release via Oro-Music/Empire and little else is known currently about what other surprises this release might have up its sleeve.

It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares “Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2, Key’s next album, following the chaotic, Tay Keith-produced “Ambition For Cash.“

The follow-up to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200 and featured fan favorite songs like “Dough,” ‘Word on the Streets,” and “Look At They Face,“Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis), Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808, Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.

The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“

Stream “Da Truth” here!