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Rising LA Star Sham1016 Shares “Hurt Yourself” Visual

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The rapidly ascending South Central LA bred rapper-songwriter delivers the hearty single “Hurt Yourself” with music visuals to match

Named eponymously after where he was born, 1016 W. 90th Street, multi-talented rapper, designer, entrepreneur and all-round creative Sham1016 has unveiled the music video to his previously dropped earnest single – “Hurt Yourself.”

Fans of the diverse talent are eating well following one of their favorite singles receiving a video accompaniment as they anticipate his next full-length LP – Foul Play

“April 8th” he discloses the expected LP’s delivery date. 

“It’s me being petty to all the girls that hurt a crip feelings,” Sham shares. “[Laughs] Nah it’s my story of being the one who does dirt and slimy s–t to the women that loved me and transitioning from the one that causes the hurt to the one being hurt and how that cycle continues.”

“[Foul Play] is about all the slimey s–t that I’ve done, been done to me, shit the homies did, all that. It’s dark, moody but still full of shit talking, player shit, and vibes. But it is me still being petty though,” he says.

Describing his musical style in summation, “cocky with melody”, “original pockets & flows”, “shit talking and player vibes” he distinguishes his sound, while brooding a dark moody vibe that still slaps.

This is characteristic of “Hurt Yourself,” a monochromatic visual that allows us to pay closer attention to his poetic cadences and sinister message throughout the candid track.

The visual features imaginative street shots, exquisite angles, and cold-killer close lens frames that can almost give us tickets through his eyes and into his soul to establish the guilt he is feeling on the painfully player record.

Wearing his heart on his sleeve, expect more trauma-facing, vulnerability, and accountability-taking on the project as a clear direction Sham has consciously decided to pursue.

“The cycle of being hurt, versus the one who hurts people, inspired this. Being in the position where I was responsible for hurting these different women’s feelings to making that transition to being the one that gets hurt has always been interesting to me,” Sham1016 says.

Check out the visual for “Hurt Yourself” below.

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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