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Rising LA Star Sham1016 Shares “Hurt Yourself” Visual

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The rapidly ascending South Central LA bred rapper-songwriter delivers the hearty single “Hurt Yourself” with music visuals to match

Named eponymously after where he was born, 1016 W. 90th Street, multi-talented rapper, designer, entrepreneur and all-round creative Sham1016 has unveiled the music video to his previously dropped earnest single – “Hurt Yourself.”

Fans of the diverse talent are eating well following one of their favorite singles receiving a video accompaniment as they anticipate his next full-length LP – Foul Play

“April 8th” he discloses the expected LP’s delivery date. 

“It’s me being petty to all the girls that hurt a crip feelings,” Sham shares. “[Laughs] Nah it’s my story of being the one who does dirt and slimy s–t to the women that loved me and transitioning from the one that causes the hurt to the one being hurt and how that cycle continues.”

“[Foul Play] is about all the slimey s–t that I’ve done, been done to me, shit the homies did, all that. It’s dark, moody but still full of shit talking, player shit, and vibes. But it is me still being petty though,” he says.

Describing his musical style in summation, “cocky with melody”, “original pockets & flows”, “shit talking and player vibes” he distinguishes his sound, while brooding a dark moody vibe that still slaps.

This is characteristic of “Hurt Yourself,” a monochromatic visual that allows us to pay closer attention to his poetic cadences and sinister message throughout the candid track.

The visual features imaginative street shots, exquisite angles, and cold-killer close lens frames that can almost give us tickets through his eyes and into his soul to establish the guilt he is feeling on the painfully player record.

Wearing his heart on his sleeve, expect more trauma-facing, vulnerability, and accountability-taking on the project as a clear direction Sham has consciously decided to pursue.

“The cycle of being hurt, versus the one who hurts people, inspired this. Being in the position where I was responsible for hurting these different women’s feelings to making that transition to being the one that gets hurt has always been interesting to me,” Sham1016 says.

Check out the visual for “Hurt Yourself” below.

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Artist To Watch

Flyboii Dada Releases New Visual “Bad Boy”

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FlyBoii DaDa’s artistry continues to evolve, cementing his status as a rising force in the music industry.

The latest music video for “Bad Boy,” in collaboration with WorldStar, exemplifies his consistent delivery of high-caliber music. Known for producing some of the finest trap music, FlyBoii DaDa has been a personal favorite since his debut, with a work ethic that is truly commendable. His lyrical prowess is captivating, effortlessly drawing listeners in with his compelling narratives.

His versatility as an artist is noteworthy, continuously setting him apart in an industry saturated with talent. Although he may not always be in the mainstream spotlight, FlyBoii DaDa stands shoulder to shoulder with the leading names in the scene. His powerful delivery and authentic voice resonate deeply, making each release a significant event.

As we look forward to 2024, anticipation builds for his long-awaited project, Trap Baby. Fans have eagerly anticipated this project for years and await its release with great excitement. The visuals for “Bad Boy” are meticulously crafted, further establishing his reputation for authenticity that resonates both on the streets and in the industry.

His extensive catalog is already impressive, and this latest addition only enhances his artistic legacy. Few artists deliver the level of authenticity and raw talent that FlyBoii DaDa consistently brings to the table. Each new release is a reminder of his prowess and commitment to his craft.

Stay updated with FlyBoii DaDa on social media as he ascends. His journey is far from over, and his music promises to keep getting better.

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Music Videos

ATAK Releases Demon [Prod. By DJ Plugg]

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West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.

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Music Videos

Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”

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Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.

Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.

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