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RICK ROSS, MASEGO & MORE ASSIST ELHAE ON MOTOWN DEBUT, AURA III

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Rising singer/songwriter Elhae releases his highly anticipated Motown debut, Aura IIIRenowned for his forward-thinking reimagining of R&B and rap, the Georgia-raised artist adds more layers to his singular sound on Aura III, delivering sensual songs that are emotionally, sonically, and narratively rich. With features from MasegoRick Ross, and Xavier Omar, as well as a host of top-tier producers like D’Mile (The Carters, Ty Dolla $ign, Victoria Monet), Aura III feels like an album that will play in bedrooms, clubs, and cars for generations. Listen HERE.

On Aura IIIElhae uses his melodic, mesmerizing vocals and progressive production to create textured songs for every occasion. “You Know” is an island-tinged jam primed for slow winds in dimly lit clubs. “Separated” is a pained song about a necessary romantic split. “Fun Fact,” which features Grammy-nominated rapper Rick Ross, is both a tender request for physical intimacy and an avowal of self-confidence. The Masego-assisted single “My City” remains a standout. A lounge-leaning slice of downtempo soul with touches of jazz, the C Gutta-produced track finds Elhaedelivering smooth come-ons to the woman of his desire: “If you say that you want it, you got it, it’s all in the fine print / Gotta be flexible, that’s my only requirement.”

Aura III marks the next phase of Elhae’s already remarkable career. In addition to garnering glowing praise from The FaderBillboardVibeThe Source, and more, Elhae was part of Sprite’s P.O.U.R. (Purveyors of Urban Reality)program. His 2016 album All Have Fallen produced hits like “Doesn’t Matter” (feat. Kehlani) and “Needs,” which has over 20 million Spotify streams. 2017’s Aura II EP boasted the Ty Dolla $ign-assisted “Bang Your Line,” which adds to its 24 million Spotify streams every day. Outside his solo work, Elhae has collaborated with stars like Lecrae and Eric Bellinger. Following his 2018 Coachella performance, he released his conceptual album Trouble in Paradise (2019). As he releases Aura IIIElhae seems clearly poised to garner more accolades and (when it’s time) reach even bigger stages. 

Take a listen here!

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YNIC B Drops “I’m On Dat”

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Hopkinsville, Kentucky native YNIC B returns this week with a new single called “I’m On Dat” produced by Topper Atwood. Listen below via Audiomack and follow him on Instagram.

Direct Link: https://audiomack.com/ynic-b/song/im-on-dat

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GRAMMY-NOMINATED ARTIST DEANTE’ HITCHCOCK SHARES “U WERE RIGHT I WAS WRONG”

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Grammy-nominated Atlanta rapper Deante’ Hitchcock shares his first new single of the year, “U Were Right I Was Wrong,” out now via ByStorm Entertainment/RCA Records.

The slick new single tells the story of Deante’ and his partner in the throes of an argument, cleverly referencing the classic line of “you were right, I was wrong” throughout the song’s chorus. Driven by its sleek, seductive production and Deante’s penchant for clever lyricism, his latest single is a playful ode to the familiar ebbs and flows of a relationship.

Set to release a slew of new music in 2023, “U Were Right I Was Wrong” follows last year’s release of Deante’s single “Alone” and the Valentine’s Day-themed EP Everyday The 14th. Deante’ closed out 2022 with the release of the two-pack project Callin’ All My Children, which showcased a unique blend of Deante’s southern rap roots and retro production influences, with features from Mississippi rapper and producer Big K.R.I.T. and Compton’s Westside Boogie.

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ASAKE SHARES NEW SONG AND VIDEO “YOGA”

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Nigerian recording artist Asake releases a brand-new song and music video, “Yoga,” produced by Magicsticks. Shot in Dakar, Senegal, the video was directed by Asake’s frequent creative collaborator TG Omori (WizKid, Burna Boy, Fireboy DML). Per Asake, “the song is about minding my business and guarding my peace so no one can disrupt it.” 

The new song arrives on the heels of an explosive year for Asake, with Rolling Stone noting he has “become one of Nigeria’s biggest breakout stars in recent years”. His debut album Mr. Money With The Vibe, released in September via YBNL Nation and EMPIRE, set the record for becoming the highest charting Nigerian debut album of all-time. The New York Times, Rolling Stone, NPR, Pitchfork, The FADER, The FACE, and more included the album atop of their ‘Best of 2022’ lists. The album broke the record for the biggest African album release on Apple Music, hitting #1 in 31 countries within the first 24 hours of its release. Listen here!

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