Music Videos
R&B SINGER ELAINE SHINES BRIGHT IN HER DREAMY NEW SINGLE AND VIDEO “SHINE”
South African R&B songstress Elaine is ready to take her 2022 by storm. The 22-year-old singer shares her first single of 2022, “Shine”, today. Co-written with Brittany B, the track is accompanied by a sensual and dreamy new video directed by Jesse Ray Diamond, whose credits include Anderson .Paak, Kash Doll ft. Big Sean, and Timbaland.
Speaking on the song, Elaine adds: “’Shine’ is exactly what it feels like to loosen your grip and let go of fear, more particularly the fear of love, in all its forms. At the time I wrote it from a place of heartbreak – watching someone you love not love themselves or love you the way you love them, but wishing them the best regardless because you see the light in them. Making this song was special because I make a lot of sad girl music, but this time I expressed my pain in a different way which was refreshing. I can’t wait to share the rest of the album with you all. P.s. get ready for sad girl season, it’s about to get reallllll emotional.”
“Shine” comes following Elaine’s recent move to Los Angeles and multiple releases from the show-stopping singer and songwriter, including the sleek banger “Right Now,” which received coverage from NYT, UPROXX, HYPEBEAST, Teen Vogue and more. Previously, she released a sultry visual for “Risky,” a standout track from her history-making debut EP, 2019’s Elements. The 7-song certified-platinum collection blends mellow yet sweet R&B melodies with hints of trap-inspired moodiness and catapulted Elaine to becoming the first independent female artist to ever reach #1 on the Apple Music Sub-Saharan African charts. Featured in Essence’s 21 Artists To Watch, Elaine continues to work on her debut major-label album that will discuss newfound independence as she aims to shed light on South Africa’s burgeoning music scene:
“I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in.”
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.
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