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$NOT Officially Announces ‘Ethereal,’ A New Album Coming February 11th

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A mysterious and mercurial figure who prefers to keep himself tightly wrapped inside one of his signature hoodies, rising rapper $NOT prefers to let his music do the talking. Preparing his most expansive and expressive album to date, $NOT officially announces Ethereal, his next album, coming very soon. Building on the artistic and commercial success of 2020’s Beautiful Havoc, the upcoming album finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Shedding some (though not toomuch)of the misanthropy that animated his early hits like “GOSHA,” $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s newly-revealed cover.

The album alternates soul-searching ballads like “BLUEMOON” with amped, pugilistic anthems like the recent single GO!. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP RockyJuicy J, and Joey Bada$$. Featuring additional appearances from Teddi Jones and moreEthereal arrives on February 11th via 300 Ent.

Though $NOT did not release a project in 2021, he made major moves that helped him grow his audience to more than 9 million monthly listeners on Spotify. Last April, $NOT connected with regular collaborator Cole Bennett to release the video for  Whipski” ft. Lil Skies, a video that racked up over 10 million views. He made his Billboard Hot 100 debut with his appearance on the GOLD-certified “Tell Em” by Cochise, connected with Kevin Abstract and slowthai for Abstract’s acclaimed single SLUGGER,” collabed with DJ Scheme for “Blue Bills” (24 million Spotify streams), leant his talents to Calabasas” (16 million Spotify streams) by rising star SSGKobe, and earned placements on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash, and completed the U.S. leg of his headlining WORLD TOUR,” which finished up in Rolling Loud California in San Bernardino in December. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of his melodic single “RED.

With Ethereal, $NOT releases his most mature and wide-ranging project to date. Keep an eye on the young rapper as he continues to evolve into a star on his own uncompromising terms.

Check it out here!

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BK Bruisers DUSTY LOCANE and TaTa Connect for “WRAP EM UP”

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DUSTY LOCANE obliterates instrumentals with his booming basso delivery, commanding each track like a drill sergeant in boot camp. Joining forces with another rising star from his home borough, the Brooklyn bruiser shares WRAP EM UP,” a scintillating new video. On “WRAP EM UP,” DUSTY goes back and forth with 41 standout TaTa, his gravelly charisma providing the perfect counterpoint to TaTa’s manic energy, as they sing each other’s praises: “No cap, the knocker make him lift/And I’m with Dusty posted on the 5th,” says TaTa. The video finds the drill duo strutting their stuff in a graffitied soundstage, flanked by Brooklyn baddies and an emerald green Lambo as they energetically perform their verses.

“WRAP EM UP” is a highlight from  NIGHTMARE ON DA FIFTH, a sinister project that dropped on Halloween. The new tape continues to cement the Canarsie native’s chokehold on the Brooklyn drill scene, while also taking the time to showcase the talents of DUSTY’s 95MM crew, including 3KizzyKajun Waters, who recently teamed with DUSTY for the new banger “Chevelle,” SFIV5Stelly Hundo, and OMB Jay Dee. Home to highlights like PRESSURE” and FLU GANG,” and the buzzing single ROLANDO 2 (Catch The Rain)” (1.1 million views in 2 weeks), NIGHTMARE ON DA FIFTH is available everywhere via EMPIRE.

NIGHTMARE ON DA FIFTH continues a busy year for DUSTY LOCANE. He recently teamed up with his EMPIRE associates Rah Swish, OnPointLikeOP, and Ron Suno for the fierce SAY DAT EP,  home to peerless posse cuts like BUST DOWN” (1.2 million views) and “ANGELS & DEMONS” (1.1 million views). Earlier in the year, DUSTY dropped the ROLLIN N CONTROLLIN EP, which collected each installment of DUSTY, “ROLLIN N CONTROLLIN ”  singles, including the recent “ROLLIN N CONTROLLIN Pt. 3 (BEEN ROLLIN),” it’s TikTok-viral predecessor, and the GOLD certified original. The EP also featured his second-ever single, “Rolando (Caught In The Rain),” which generated hundreds of millions of streams across platforms.

With his suvies at his back and much further to rise, DUSTY LOCANE is well on his way toward taking over the Brooklyn scene.

Watch “WRAP EM UP” ft. TaTa here!

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Jay Critch Shares “Up All Night,” A Breezy Party Anthem

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Putting his borough on his back as he continues a new phase of his career, Jay Critch is on a mission to ascend to NYC rap’s upper echelon. Showing us how he throws down in a breezy new banger, Jay Critch shares Up All Night.” Produced by Cozier, who applies an Afrobeats-inflected bounce under slinky keyboards and plinking xylophones, “Up All Night” finds Critch thinking about how far he’s come, from Clinton Hill corners to penthouses in Manhattan. Though he has more than he ever thought he’d have, “Up All Night” proves that all the success in the world won’t keep him from looking over his shoulder: “I been feelin’ paranoid, got me runnin’ red lights/Back when I was doin’ wrong, I was movin’ so right/Now I’m livin so fast, still prayin’ at night.” Despite his demons, Critch resolves to celebrate life’s pleasures, large and small: “I’m on the plane thinkin’ bout all the times I was out in the cold now I got my wrist frozen.” The video finds the 24-year-old rhymer traveling to Trinidad & Tobago for tropical days and debaucherous late nights.

“Up All Night” is the latest in a run of singles from the 24-year-old Brooklyn rapper. In September, he reconnected with his mentor and frequent collaborator Rich The Kid for only the second time since 2019 with his single Lefty” (over 1 million views). In August, Critch shared the beat-shifting banger Close To Me/Active,” combining two hard-hitting songs into one and proving why he remains Brooklyn’s big dog. Earlier this year, Critch connected with Harry Fraud for the airy, REVOLT-praised “Born With It.”

Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.

Currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape, the Clinton Hill colossus prepares to resume his Five Borough takeover. Stay tuned for much more.

Watch “Up All Night” here!

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Matt McGhee Shows Extreme Growth On ‘ESFN(Extended Play)’ 

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Matt McGhee (@Mattxmcghee) is continually proving why he’s one of one within the DMV music scene. His last LP, Everything Starts From Now, received critical acclaim, but he was not able to promote his project due to the pandemic properly. Now with a few years of experience behind him, he’s back with his newest album, ESFN (Extended Play). The 7-track project is a culmination of the thoughts and experiences he gained throughout his brief musical hiatus. The versatile wordsmith has been on a quest to take his music to the next level since his inception into the game.

Today, Matt McGhee is treating music like a business. After crafting his new GRAM Intl. imprint, he has helped create moments for his exciting roster. “I Like (You)” features budding DMV-based R&B superstar Al Hostile. The outro track serves as a cherry on top of an album that feels like dessert for his initial LP. “These Exchanges” has been a fan favorite since its release. The radio-friendly bop features LVRN’s new melodic star, Alex Vaughn

Fans of McGhee are excited to see what’s next for the confident recording artist leading into 2023. Although he isn’t too worried about what people think, it is clear that he is looking to become the best version of himself musically. Although he posts sparingly on social media, it is hard to know what the enigmatic rapper is up to. 

For now, press play on ESFN (Extended Play) today!

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