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$NOT Officially Announces ‘Ethereal,’ A New Album Coming February 11th

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A mysterious and mercurial figure who prefers to keep himself tightly wrapped inside one of his signature hoodies, rising rapper $NOT prefers to let his music do the talking. Preparing his most expansive and expressive album to date, $NOT officially announces Ethereal, his next album, coming very soon. Building on the artistic and commercial success of 2020’s Beautiful Havoc, the upcoming album finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Shedding some (though not toomuch)of the misanthropy that animated his early hits like “GOSHA,” $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s newly-revealed cover.

The album alternates soul-searching ballads like “BLUEMOON” with amped, pugilistic anthems like the recent single GO!. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP RockyJuicy J, and Joey Bada$$. Featuring additional appearances from Teddi Jones and moreEthereal arrives on February 11th via 300 Ent.

Though $NOT did not release a project in 2021, he made major moves that helped him grow his audience to more than 9 million monthly listeners on Spotify. Last April, $NOT connected with regular collaborator Cole Bennett to release the video for  Whipski” ft. Lil Skies, a video that racked up over 10 million views. He made his Billboard Hot 100 debut with his appearance on the GOLD-certified “Tell Em” by Cochise, connected with Kevin Abstract and slowthai for Abstract’s acclaimed single SLUGGER,” collabed with DJ Scheme for “Blue Bills” (24 million Spotify streams), leant his talents to Calabasas” (16 million Spotify streams) by rising star SSGKobe, and earned placements on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash, and completed the U.S. leg of his headlining WORLD TOUR,” which finished up in Rolling Loud California in San Bernardino in December. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of his melodic single “RED.

With Ethereal, $NOT releases his most mature and wide-ranging project to date. Keep an eye on the young rapper as he continues to evolve into a star on his own uncompromising terms.

Check it out here!

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Artist To Watch

DeeYounginn Releases New Visual “Right Now”

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Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

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Bailey Snow Shines Bright Like A “Pink Diamonds”

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SoFaygo-producer Trenton Kyle handles instrumentation duties for Alternative act Bailey Snow‘s latest single “Pink Diamonds.” Following the release of “5150” back in March, “Pink Diamonds” is a fun upbeat song with catchy flows that centers around simply wanting more for yourself.

In a press statement, the North Carolina native revealed: “Pink diamonds speak to my future existence. It depicts everything I see myself achieving. Definitely something you can play anywhere; your car, a party, or whenever you need to hear something inspiring.”

Combining the genres of Hip-Hop, EDM, Punk, and Rage, Bailey Snow has successfully cultivated a unique brand of sonics in just a few short years. With the canny ability to set the mood for a kick back while simultaneously having you reflect on your darkest moments, his music paints a picture with words that allow listeners to see the world through his eyes.

Stream “Pink Diamonds” on your DSP of choice below via Nu Nation / Vydia and watch the visual for “5150” | HERE.

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BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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