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$NOT Officially Announces ‘Ethereal,’ A New Album Coming February 11th

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A mysterious and mercurial figure who prefers to keep himself tightly wrapped inside one of his signature hoodies, rising rapper $NOT prefers to let his music do the talking. Preparing his most expansive and expressive album to date, $NOT officially announces Ethereal, his next album, coming very soon. Building on the artistic and commercial success of 2020’s Beautiful Havoc, the upcoming album finds the 24-year-old artist reconciling his life as a rising rap star with the inner demons he battles every day. Shedding some (though not toomuch)of the misanthropy that animated his early hits like “GOSHA,” $NOT opens up stylistically and emotionally on the album, a new attitude that is reflected on his awestruck expression on the album’s newly-revealed cover.

The album alternates soul-searching ballads like “BLUEMOON” with amped, pugilistic anthems like the recent single GO!. $NOT indulges in his adventurous spirit on the album, trying his hand at every style under the sun, spitting and singing over beats that range from traditionalist boom-bap workouts to synth-heavy ragers to lounge-accented Tennessee trap and back. On Ethereal, $NOT welcomes an all-star cast of collaborators, ranging from peers like Trippie Redd and Kevin Abstract to some key musical influences, like A$AP RockyJuicy J, and Joey Bada$$. Featuring additional appearances from Teddi Jones and moreEthereal arrives on February 11th via 300 Ent.

Though $NOT did not release a project in 2021, he made major moves that helped him grow his audience to more than 9 million monthly listeners on Spotify. Last April, $NOT connected with regular collaborator Cole Bennett to release the video for  Whipski” ft. Lil Skies, a video that racked up over 10 million views. He made his Billboard Hot 100 debut with his appearance on the GOLD-certified “Tell Em” by Cochise, connected with Kevin Abstract and slowthai for Abstract’s acclaimed single SLUGGER,” collabed with DJ Scheme for “Blue Bills” (24 million Spotify streams), leant his talents to Calabasas” (16 million Spotify streams) by rising star SSGKobe, and earned placements on the cover of publications like Miami New TimesVIPER MagKAZI, and PREME. $NOT showed off his live performance chops over the summer at festivals like Rolling Loud Miami, Firefly, and Lyrical Lemonade’s Summer Smash, and completed the U.S. leg of his headlining WORLD TOUR,” which finished up in Rolling Loud California in San Bernardino in December. Always ahead of the curve, $NOT dropped an NFT, exclusively on Zora, to coincide with the release of “Whipski,” and he teamed up with Rose In Good Faith for an exclusive merch drop to accompany the release of his melodic single “RED.

With Ethereal, $NOT releases his most mature and wide-ranging project to date. Keep an eye on the young rapper as he continues to evolve into a star on his own uncompromising terms.

Check it out here!

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Harlem’s Rising Star EB Sarr Unveils Captivating Debut Single and Short Film “Bitter Escape”

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EB Sarr

Meet dynamic new artist EB Sarr (@ebsarr). Hailing from the vibrant streets of Harlem, New York, he’s truly a multifaceted creative that understands how to get deeply personal with his audience. He just released his debut single and short film for “bitter escape.” Out now, stream here.

“Bitter Escape” is a funky, upbeat track that showcases EB’s skills as an artist who doesn’t fit in one box. On the making of this track, EB revealed that “The song reflects a relentless chase and the ways we try to escape it.” He continues by adding that it’s a song that “Everyone can relate to” on their pursuit of love, success, or other goals,” and various types of coping mechanisms, both healthy and unhealthy, amidst the chaos.

EB’s authenticity shines through not only in his music but also in his artist name, which is simply his real name shortened. “EB being short for Ebrahima. It’s true, it’s authentic,” he affirms. “I aim to honor my parents’ legacy through my craft and ensure my family name resonates for generations.”

Describing his sound to first-time listeners, EB promises the unexpected with a touch of funk. “Though I’m inspired and a product of so many things, expect me to bring on the funk,” he asserts.

With influences ranging from Michael Jackson to The Weeknd, EB Sarr is poised to make a lasting mark on the music industry. “I want to be the best, I want to do my best, I want to make an impact, and I want to do it with joy,” he declares.

As for what’s next, EB hints at more music and ideas coming to life, promising a new and distinct sound from Harlem’s newest pop sensation. “Expect flowerland. Expect EB Sarr,” he teases.

In closing, EB leaves fans with a simple yet powerful message: “Welcome to flowerland.”

For more updates and to connect with EB Sarr, follow him on social media:

Stream the new single HERE and watch the visual HERE

About EB Sarr:

EB Sarr, a visionary artist hailing from the vibrant streets of Harlem, New York, embodies a fusion of eclectic sounds and captivating visuals that transcend traditional confines. With a musical palette influenced by generations and genres, EB introduces a refreshing perspective to the realm of pop music. His journey through the industry promises an unforgettable experience, as he seamlessly blends elements of funk, soul, and contemporary pop into a unique sonic tapestry. 

EB’s artistry extends beyond the auditory realm, as his visually striking aesthetics complement his music, creating a holistic sensory experience for his audience. With each release, EB Sarr invites listeners into his vibrant world, inviting them to explore the depths of his creativity and imagination. As he continues to push the boundaries of artistic expression, EB Sarr emerges as a beacon of innovation in the ever-evolving landscape of music.

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Artist To Watch

Tato Spark Runs It Up On His New Project, ‘WW4’

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 Tato Spark is ready for war on his newest project, WW4. The seasoned veteran brings his experiences growing up in Brooklyn, NYC, and spending time as a respected street artist in Virginia to detail his life on records. Coming off the heels of his Q4 release, If I Ruled The World, Tato has shown his ability to take it up a notch quickly. His new 7-track LP offers multiple solo tracks with one feature from his frequent collaborator, Vetti Danks.

Whether it be legends like Pusha T, Young Money Yawn, or Young Crazy or recent risers like Fatty and Wildboy, Tato Spark offers something much different to the music industry. His new project provides just enough to get excited but still leaves fans wanting more from the bubbling emcee. His next steps are to continue to develop his sound and explore a different range of emotions to break through within the industry.

Press play on WW4 via Gold Blood Records here below! 

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Capretti Drops Bombshell with “Trust No One” Single from ‘VOL. 2’: A Nostalgic Twist on Modern Hip-Hop!

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Acclaimed hip-hop artist, Capretti, makes a triumphant return with his latest single, “Trust No One,” fresh off his eagerly awaited EP, VOL. 2. This track seamlessly blends classic rap vibes with a modern hip-hop flair, showcasing Capretti’s distinct style. Paying homage to rap legends while staying relevant, Capretti explores themes of trust and betrayal, emphasizing his reliance on “dead presidents.”

The song’s infectious hook and lively beat ensure it’s a party favorite, destined for repeat plays. Directed by Jacob Tucker, the music video enhances the track with stunning visuals. Capretti is visually represented amidst magazines adorned with critic quotes, culminating in a captivating transformation into a front-page cover—a concept that resonates with fans for its creativity and impact.

First, exclusively released on HipHopSince1987, “Trust No One” promises to dominate charts and playlists alike. Capretti’s latest release is a testament to his ability to push hip-hop boundaries, delivering a track that’s both nostalgic and groundbreaking. Dive into the official visuals now below, and witness the magic of “Trust No One” for yourself. Don’t miss out on this electrifying release that’s set to captivate audiences worldwide.

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