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$NOT Is Back On “Red”

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$NOT cut through the screen and captured the hearts of Gen Z with a sly smile and nonchalance for miles on his breakout single “GOSHA” in 2018. He emerged with a flair for lyrical subtlety, expert pop instincts, and a monotone delivery that has, on one occasion, titled him an “ASMR rapper” (LA Times). Delivering emotional outpours, sardonic jokes, and good ol’ fashion flexes in the same unwavering tone, $NOT’s cool composure struck hard with fans and even got early cosigns from Billie Eilish, Chief Keef, a placement in HBO’s Euphoria, and a record deal with 300 EntEven though we were all cooped up in quarantine, $NOT still managed to make 2020 his biggest year yet. $NOT released two albums, – TRAGEDY + and Beautiful Havoc (which got praise from Pitchfork, Pigeons & Planes, Complex, PAPER, and more!), hit 1M followers on Instagram, had a Spotify billboard in Times Square, did a World First debut with Zane Lowe, and topped Complex’s list of Rappers to Watch in 2021. $NOT is currently hard at work on a new album to follow-up to Beautiful Havoc.

Check out the single here!

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SauceGod Continues ‘Yung And Dumb’ With New Single “Midnight Nostalgia”

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After feeding fans with his Yung And Dumb EP back in January, which featured previously released single “Kome On,” Virginia rap vigilante SauceGod returns on the Jofis Beats-produced quick-strike “Midnight Nostalgia.” The laid-back coming of age story set to soothing sonics is centered around the grief that comes with growth.

Born Antonyo Thomas, Sauce is a rising talent hailing from VA. Perfectly blending the genres of Hip-Hop, Pop and Trap-Soul with southern melodies, Sauce creates unique sonics that take listeners on a sonic journey while highlighting his storied past.

In a exclusive press statement to Medium Creative Agency, the Commonwealth creative reveals:

“I made this song during a self reflective season in my life. Having to change my surroundings, heart posture and mind frame from what I was used to, this record served as a pep talk to myself. A reminder it’s ok to evolve into the best version of me.”

Stream SG’s “Midnight Nostalgia” below via United Masters and press play on his most recent project Yung And Dumb.

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Boogie Promotes A&E 2 With New Video “Certified” Featuring P. Lee

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Continuing his Ants & Elephants 2 campaign, VA’s Boogie AKA Boogie3x taps R&B vocalist P.Lee for the CheckTheCredits directed clip to “Certified.” The small screen interpretation of the Illien Rosewell, best known for his instrumentation with OutKast’s Big Boi and rising Hip-Hop act Khi Infinite, produced collaboration finds the seasoned wordsmith delivering his signature braggadocious bars while giving a tour of a luxury estate.

Executive produced by Nottz, the sequel to 2017’s ‘Ants & Elephants’ is comprised of 13-tracks and includes features from Mannie Rozay, Treie, Pappa Grande, Mo Breez, Ruqx a Don, and ElzMoneyMuzik. Additional production on the project comes by way of 1500 or Nothin’ sound architect PointGuard, DJ Sparc, The Reloaded Band, CrummieBeats, Don Kevo, and Jimbo Wam.

Watch the music video for “Certified” and stream Ants & Elephants 2 in its entirety on your DSP of choice below via HBE/Better Music Group/Raw Koncept.

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Kye Colors Releases “Now + Later” Single With New EP Announcement

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In conjunction with the announcement of his forthcoming project COLORMAN: YELLOW, scheduled to drop later this month, LVRN’s rap rookie of the year Kye Colors‘ delivers a brand new collaboration with Deante’ Hitchcock‘s titled “NOW + LATER.” Featuring vocalist Tonye Ayeba, the Natra Average & Pitt the Kidd produced track serves as a sequel to the Missouri musician’s previously released single “Lately” and once again spotlights the challenges associated with maintaining a healthy work-life balance.

J’Kye Slatton PKA Key Colors is a rapper and producer from the south side of Kansas City. Showcasing his passion for music from an early age, Kye began writing songs as early as age 5, often using crayons as his instrument of choice. Today, Kye has evolved into a vibrant and innovative artist, weaving intricate stories and evocative melodies into each captivating cut. Following a sync on Peacock’s original series Bel-Air and his freshly inked partnership alongside ATL music powerhouse Love Renaissance in conjunction with Wasteland Records, the talented Hip-Hop act is poised to be your favorite artist’s favorite artist.

Stream “NOW + LATER” below on your DSP of choice via Wasteland Records and watch Kye Colors’ visual for “Lately.” COLORMAN: YELLOW is set to be released June 15th.

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