Connect with us

Music Videos

Lupe Fiasco Shares “AUTOBOTO,” the First Video from ‘DRILL MUSIC IN ZION’

Published

on

Known for his layered metaphors and perceptive point-of-view, Lupe Fiasco often sounds happiest when he lets loose and spits. Giving the visual treatment to one of the verbose tracks from his new album DRILL MUSIC IN ZION, Lupe shares the music video for AUTOBOTO.” Released as a single last month, “AUTOBOTO” is a mischievous, playful, and deceptively dense single that finds Lupe weaving his precise barbs around Soundtrakk’s arpeggiating guitars. In the hook, Lupe compares himself to a Porsche Carrera, a finely-tuned, performance-focused sports car that tears up the road like Lupe tears up the mic. In the “AUTOBOTO” video, Lupe drives around his hometown of Chicago in that vehicle, before parking the vehicle in view of the city’s iconic skyline. For the song’s final minute, Lupe beams out of frame and cedes the spotlight to Nayirah, who closes the clip with her melodic mastery.

The product of a burst of thoughtful spontaneity, Lupe created DRILL MUSIC IN ZION over a short period, diving into a folder of beats sent by Soundtrakk and emerging with a fully-realized album in just three days (“Sometimes deadlines are lifelines,” says Lupe). The album is home to highlights like “NAOMI,” in which Lupe fuses playful political analysis with poignant emotional resonance, and “MS. MURAL,” which continues a series of songs that started on 2014’s Tetsuo & Youth (“Mural”) and continued with his last album DROGAS WAVE (“Mural Jr.”), and the jazz-inflected title track, which slyly comments on how art created amidst strife becomes commodified entertainment for the masses. Released last week, the ten-track album earned praise from NPRComplexThe FADER, and many others, including Vinyl Me Please, who wrote “At their best, Lupe’s bars are as visually and phonetically pleasing as popped bubble wrap.”

DRILL MUSIC IN ZION is Lupe’s first new album since 2018’s DROGAS WAVEbut the proud Chicago native has already had a busy 2022, marked with sold out shows, new music, and much more. Last week, Lupe shared Galveston,” an Apple Music-exclusive track that explores the origins of Juneteenth. Lupe recently closed out his “Food & Liquor Tour,” a series of performances in which he plays his debut album in full. He paid tribute to his hometown in the reflective, self-produced 100 Chicagos,” and dug into the archives to share “Hustlaz,” a previously-unreleased song originally recorded before the release of the now-classic debut album Food & Liquor.

Lupe recently launched his “LFT” program, a new NFT program that allows fans to get closer than ever to Lupe. Unlike many NFTs, which solely exist in the digital space, the “LFT” program offers token-holders an array of online and offline benefits. The benefits start with a generative art profile pic–each LFT holder gets a unique digital artwork inspired by Lupe’s album Lupe Fiasco’s The Cool, which celebrates its 15th birthday this year. Beyond music, Lupe continues to focus on the community organizations he founded, including We Are M.U.R.A.L, The Neighborhood Start-Up Fund, Society of Spoken Art, and his cross-cultural content venture, Studio SV.

With DRILL MUSIC IN ZION,  Lupe starts another chapter in his illustrious career, but he’s not done growing.

“Your whole life you’re physically growing, and as an artist, I feel like I’m taller now,” says Lupe. “Not that I’m at a higher place of morality, it’s that my vantage point and perspective is higher. I can see further.”

DRILL MUSIC IN ZION is available everywhere via 1st & 15th/Thirty Tigers.

Continue Reading

Music Videos

ATAK Releases Demon [Prod. By DJ Plugg]

Published

on

By

West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.

Continue Reading

Music Videos

Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”

Published

on

By

Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.

Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.

Continue Reading

Artist To Watch

Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

Published

on

Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

Continue Reading

Trending This Week

Copyright © 2023 4sho Magazine LLC.